Uyu munsi, AppsFlyer yasohoye isesengura ryayo ryirabura kuwa gatanu 2025 kuri Berezile, yerekana umwaka uhagaze neza muburyo bwo kwishyiriraho no kunoza ibisubizo byahinduwe, nubwo hakomeje gutandukana hagati yurubuga.
Muri rusange kwishyiriraho porogaramu zo Guhaha byagumye bihamye umwaka-mwaka, hamwe no kwinjiza kuri Android byagabanutseho 14%, mugihe kwinjiza kuri iOS byiyongereyeho 2%. Byongeye kandi, kwishyiriraho ibinyabuzima bitagabanutseho 12% kuri Android na 2% kuri iOS, mugihe iyinjizwamo kama ryagabanutseho 21% kuri Android na 2% kuri iOS, bituma igabanuka rya 10% na 11%. Ihinduka ryose ryiyongereyeho 6% muri rusange, riterwa no kwiyongera kwa 85% kuri iOS.
Imikorere yo gusubiramo ibintu yavuze inkuru isa: guhindura ibintu byiyongereyeho 113% kuri iOS, ariko byagabanutseho 7% kuri Android, byerekana imikorere myiza yo kongera gusezerana mubakoresha iOS.
Kugura-Porogaramu (IAP) byiyongereyeho 8% umwaka-mwaka. Umunsi wa gatanu wumukara ubwayo watanze ubwiyongere bukabije bwamafaranga yakoreshejwe, aho amafaranga yiyongereyeho 65% kuri Android na 53% kuri iOS ugereranije numunsi wabanjirije kuwa gatanu. Umugabane wo kwishyura ukoresha wiyongereyeho 18% kuri Android na 15% kuri iOS.
Ubuvumbuzi bw'ingenzi muri Berezile
- Muri rusange Kugura kwishyiriraho umwaka-mwaka, bikomeza kuba byiza, hamwe na iOS yazamutseho 2% nubwo Android yagabanutseho 14%.
Kwishyiriraho ibinyabuzima bitagabanutseho 12% kuri Android na 2% kuri iOS, mugihe iyinjizwamo ryagabanutseho 21% kuri Android na 2% kuri iOS. - Ihinduka ryose ryazamutseho 6% muri rusange, riterwa no kwiyongera kwa 85% kuri iOS, nubwo kuri Android byagabanutse.
- Guhindura ibintu byagabanutseho 7% kuri Android, ariko byiyongereyeho 113% kuri iOS, byerekana abumva iOS bitabira cyane.
- Amafaranga yinjira muri IAP yiyongereyeho 8% umwaka ushize, byerekana ubushake bwabaguzi bwo gukoresha mubakoresha cyane.
- Kuzamuka kwa vendredi vendredi byatumye umusaruro wiyongera cyane, aho Android yazamutseho 65% na iOS yazamutseho 53% ugereranije numunsi wabanjirije uwo.
- Uruhare rwabakoresha bishyura rwiyongereyeho 18% (Android) na 15% (iOS), byerekana ko abakoresha basezeranye bishoboka cyane ko bahinduka.
- Amafaranga yakoreshejwe yiyongereyeho 21% kuri Android na 73% kuri iOS ugereranije numunsi wabanjirije umunsi wa gatanu wumukara, byerekana ishoramari rikomeye. Amakuru ava muri AppsFlyer yerekana imikorere yimikorere yiterambere hamwe niterambere ridasanzwe muguhindura iOS, ndetse no kugabanuka kwa Android.
- Yongerewe ingufu kuri platifomu.
- Umubare wa porogaramu zitabira wiyongereyeho 5% kuri Android na 4% kuri iOS, bituma kwiyongera 1%.
Renata Altemari, umuyobozi mukuru muri Amerika y'Epfo muri Appsflyer abisobanura agira ati: “Ku wa gatanu w'umukara 2025 muri Berezile hagaragaza impinduka ku bantu bake, ariko bafite agaciro Ati: "Ubwiyongere bukabije bw’imihindagurikire ya iOS no kwishyura umugabane w’abakiriya byerekana ko abaguzi baguze babishishikariye cyane, ndetse n’amafaranga menshi yo kwishyiriraho asigaye ku gitutu."
Uburyo
Isesengura ry’umunsi wa gatanu wa AppsFlyer rishingiye ku giteranyo kitazwi cyo gukusanya amakuru ku isi yose kuva muri porogaramu zigura 9.200, harimo porogaramu 1.000 zatanze impinduka ku wa gatanu w’umukara. Dataset ikubiyemo miliyoni 121 zose zishyirwaho hamwe na miliyoni 140 zerekana ibintu bitangaje muri Android na iOS. Kugura muri porogaramu (IAP) byerekana amafaranga yinjizwa no kugura bikozwe muri porogaramu. Kugereranya umwaka-mwaka kugereranya vendredi Yumukara 2025 nuwagatanu wumukara 2024, mugihe ibipimo byo kuzamura bigereranya imikorere yo kuwa gatanu wumukara numunsi wabanjirije.
