Buri mwaka, Aurora vendredi irashimangira umwanya wayo nkimwe mubukangurambaga bukomeye kuri Koperative Aurora Divayi. Mu 2025, ibiteganijwe ni ukurenza ibisubizo byabanjirije - isosiyete iteganya ko 70% byinjira mu bucuruzi bwa e-bucuruzi ugereranije n’icyo gihe cyo mu 2024. Mu gice cya mbere cy’Ugushyingo honyine, e-ubucuruzi bumaze kwandikisha ibicuruzwa birenga 950 , kandi biteganijwe ko umunsi wa Aurora, ibikorwa nyamukuru by’ubukangurambaga, ari ukurenga 500 kugura ku munsi umwe .
Nk’uko byatangajwe n'umuyobozi ushinzwe kwamamaza no kugurisha, Rodrigo Valerio , ubukangurambaga bw'uyu mwaka bwateguwe hibandwa ku mikorere, korohereza, no kwimenyekanisha.
Agira ati: "Mu 2024, twize byinshi ku myitwarire y'abaguzi kandi dushimangira ingamba zacu zo gutumanaho. Muri uyu mwaka, turimo kunoza uyu mutwe hamwe no kunoza ibicuruzwa biva mu mahanga, gushimangira ibyiciro by'ingenzi, ndetse n'ubunararibonye bwa digitale."
Ku wa gatanu, Aurora ikomeje kuba umunsi wingenzi wo kugurisha kuri e-ubucuruzi bwa koperative. Ibirori biri mubice byamataliki yagutse ya enterineti, ikubiyemo umunsi wa Aurora , umunsi wa divayi muri kamena, hamwe nicyumweru cya divayi mu Kwakira.
Kugeza 2025, Aurora yashyize mubikorwa impinduka mubikorwa byayo kumurongo. Kwimuka kuri ya Shopify yazanye ituze ryinshi, umuvuduko, hamwe nogutangiza cyane. Imikorere yo gushakisha kurubuga nayo yaratejwe imbere, ituma abakiriya babona ibirango rimwe na rimwe, umwirondoro wabyo, guhuza ibiryo, cyangwa uburyohe. Ku nshuro yambere, koperative izakora ibirori bizima murwego rwayo rwa e-ubucuruzi , byinjijwe murugendo rwo kugura.
Nk’uko Rodrigo Valerio abitangaza ngo udushya twerekana impinduka mu myitwarire y'abaguzi, cyane cyane mu rubyiruko.
Asobanura agira ati: "Twabonye ko urugendo rugenda rugaragara cyane kandi rugaterwa n'ibyifuzo bifatika. Ubushakashatsi nka 'ni ubuhe bwoko bwa divayi hamwe n'iri funguro' buragenda bwiyongera. Niyo mpamvu dushora imari muri videwo, imigezi ya Live, ibintu bigufi, hamwe n'abayobora guhuza."
Kimwe no mu myaka yashize, ku wa gatanu, Aurora izabera no mu bubiko bw’umubiri bwa koperative i Bento Gonçalves, aho hazabera porogaramu zidasanzwe ku wa gatanu, ku wa gatandatu, no ku cyumweru. Moderi ya Hybrid ikomeza kuba itandukaniro ryingenzi kubirango, ihuza ibyoroshye bya digitale hamwe nuburambe bwa muntu.
Kwiyongera gushya kuri portfolio nibindi bitanga ubukana.
Ibintu byingenzi byaranze Aurora Ku wa gatanu 2025 harimo itangaje umurongo Varietal - wabonye iterambere - hamwe n’uyu mwaka watangijwe, nka ya Dealcoolised na Orange Wine , biri mu ngamba zo kuvugurura ibicuruzwa no kwagura ibihe byo gukoresha.
Ubukangurambaga bugaragaza kugabanuka kugera kuri 50% , hamwe nibikoresho byamamaza, ibirango byihariye, hamwe nibihe bidasanzwe mukarere. Kuri São Paulo, isoko rikuru rya Aurora, kohereza ibicuruzwa bizagabanya igiciro cyo kugura amadolari arenga 200. Utundi turere nabwo tuzagira inyungu zihariye.
