Nk’uko amakuru yashyizwe ahagaragara n’ikigo ngishwanama McKinsey abitangaza ngo inyungu z’amafaranga z’amasosiyete yateguye ejo hazaza ziri hejuru ya 33% ugereranije n’abatanashyira mu bikorwa uburyo bwo gushushanya ikarita, ibyo bikaba byerekana ko iterambere ryiyongereyeho 200% kuruta ibicuruzwa bidashora imari muri izi ngamba. Kuri WGSN, ibyerekeranye no gutegereza imyitwarire y'abaguzi, icyerekezo nubushobozi bwo guhanura byimazeyo ibizaza ejo. Nigitekerezo gikomoka mubintu bitandukanye, ariko amaherezo bigahuza.
Ukurikije Tatiana Mizutani, Umuhuzabikorwa w’ibicuruzwa muri Sestini, urunigi rumaze imyaka 30 rukorera mu mizigo, imifuka, ibikapu, n’ibikoresho, gutegereza ibicuruzwa biva mu mpinduka z’imibereho kandi, bityo, bivuye ku byifuzo bishya bigaragara ku isoko. Agira ati: "Uruhare rwacu nk'ikirango ni ugukomeza kwitondera uyu mutwe no gushyiraho ibisubizo bishya kuri izo mpinduka, guhora dukomeza umuguzi mu bikorwa byacu."
Uhereye kuri iyi ngingo, impuguke zitanga ibitekerezo kumiterere yibice byinshi. "Mu bikorwa, uku gutegereza kurashobora guhindurwa mu guhindura imyitwarire, imiterere, ndetse nibyo ukunda. Ni uburyo bwo gushishikariza amatsinda mbonezamubano kugira ibitekerezo bimwe. Mu yandi magambo, bivuga ubupayiniya, ubuyobozi bw'ikirango mu nzego runaka. Ku rundi ruhande, bushobora gusubira inyuma niba budahuye n'ifatizo ry'ubucuruzi kandi bugamije kumenya ko ari ngombwa mu gihe icyo ari cyo cyose cyangwa ngo bumenye ko ari ngombwa mu gihe icyo ari cyo cyose cyangwa ngo bahindure uburyo bwo kumenya igihe cyose. igihe cyo kuzishyira mu bikorwa. ”
Muri Sestini, ingamba zambere zikoreshwa mukumenya icyerekezo ni ugukura ahantu hizewe. Agira ati: "Dukomeje gahunda yo gukurikirana ibikubiye mu nama nyunguranabitekerezo yihariye. Imiyoboro yerekana imideli nka Fashion Snoops ni isoko nziza". Ikindi kintu cyagaragajwe na Tatiana ni imbuga nkoranyambaga hamwe n’abagira uruhare. Yagaragaje ati: "Iyi myanya ya sisitemu ni barometero nziza cyane yo gukomeza kumenyesha amakuru mashya, ndetse no gufasha gufata ibimenyetso byerekana ibyo abaguzi bakunda. Hano, inama ni ugukurikirana ibyifuzo n'imyitwarire y'ibiganiro n'ibigezweho."
Umuhuzabikorwa agaragaza kandi akamaro k’imurikagurisha n’imurikagurisha. Asobanura agira ati: "Ibi birori bigufasha kubona ibisubizo mbere yuko bigera kuri rubanda. Rero, usibye guhuza imiyoboro, kuba muri gahunda zitagaragara kuri interineti bitanga uburyo bwo kubona amakuru mashya, bigatanga inzira y'ibitekerezo bishya kandi bigashimangira icyerekezo gishya cy'ubucuruzi". Isesengura ry'igurisha naryo ni ingingo yatanzwe n'abayobozi. Impuguke isobanura igira iti: "Imirongo yo kugurisha ni ikimenyetso cyerekana ko ibicuruzwa cyangwa serivisi byemerwa. Kubera iyo mpamvu, gukurikiranira hafi ibikorwa ni ngombwa kugira ngo hamenyekane ibigenda bikurura abakiriya, bituma habaho ingamba zihamye."
Ibitekerezo nabyo biri murutonde rwa Tatiana rwingamba zo kumenya ibizagerwaho. "Isuzuma ryakozwe n'itsinda rishinzwe kugurisha ndetse n'abaguzi ubwabo ni ingirakamaro mu gusobanukirwa ibyemezo byiza, intsinzi, ndetse no kunanirwa mu bucuruzi. Ihanahana rishobora gutanga ubumenyi bufatika ku byo abakiriya bakeneye ndetse n'ibikenewe, bigatuma habaho ihinduka ry'ibimaze gukorwa no gushyira imbere ibizaza."
Hanyuma, umuhuzabikorwa ashimangira akamaro ko kwihuta. Mizutani asoza agira ati: "Udushya tumwe na tumwe turashobora guhanurwa kandi dushobora kumenyekana hakiri kare. Abandi ariko, kubera umuvuduko wihuse w'isi ya digitale aho ibintu byinshi birangirira kuri virusi mu buryo butunguranye, bisaba guhuza n'imihindagurikire y'ikirere."
