Kubaka ubudahemuka bwabakiriya byabaye ingenzi kubigo bishaka kugirana umubano urambye nabaguzi babo. Kurenga ibishoboka nko kuzamura itangazamakuru hamwe ningamba zo gutumanaho, porogaramu zubudahemuka zirahindura iyi mibanire zitanga inyungu zihariye kandi zitezimbere guhora hamwe nibirango.
Ubushakashatsi bwakozwe ku bucuruzi bw’ubucuruzi bwakozwe na FGV Ibre (Ikigo cy’ubukungu cya Berezile cy’ubukungu cya Getulio Vargas Foundation), mu gihembwe cya gatatu cya 2023, ibicuruzwa byo muri Berezile byinjije 15.1% by’amafaranga yose yagurishijwe binyuze mu miyoboro ya interineti, nk'urubuga, porogaramu, imeri, n'ibindi bikoresho. Ijanisha ryerekana umugabane munini wubucuruzi bwo kumurongo kuva igihembwe cya kabiri cya 2021, mugihe cyageze kuri 21.2% mugihe cyatewe no kubuzwa gukora kumaduka yumubiri mugihe cyorezo cya Covid-19.
Nk’uko byatangajwe na Rafael Franco , umuyobozi mukuru wa Alphacode , isosiyete ishinzwe guteza imbere porogaramu zamamaza ibicuruzwa nka Habibs, Madero, na TV Band, izi porogaramu zihindura imikoranire yose mu mwanya wo gushimangira ubudahemuka bw'abakiriya, bigatuma uburambe bwo guhaha butaba ibicuruzwa gusa. Asobanura agira ati: "Iyo umuntu akuye porogaramu ya marike, aba amaze gushyiramo ingufu kandi akerekana ko ashaka kumarana igihe n'iyi sosiyete, byorohereza ubudahemuka bw'abakiriya binyuze kuri izo mbuga."
Kuri Alphacode, kurugero, ibigo bimwe bishakisha uburyo bwiza bwo gukoresha ikoranabuhanga kugirango tunoze uburambe bwabakiriya. Impuguke yongeyeho iti: "Guhanga udushya hamwe n’ikoranabuhanga ni uburyo bukora iyo bugamije intego. Muri urwo rwego, porogaramu z’ubudahemuka, mu by’ukuri, ni igice cy’ingenzi mu gushiraho umubano hagati y’umuguzi n’isosiyete."
Uburyo ikoranabuhanga rishyigikira ubudahemuka bwabakiriya.
Umubano utangwa na porogaramu uremeza ko abaguzi batagaruka gusa, ahubwo banasaba abandi ikirango. Kuva aho, ubudahemuka buzana inyungu zisobanutse. Rafael agira ati: "Usibye kuba ubukungu bugumana abakiriya aho kubigura, amasosiyete agera ku iteganyagihe ry’amafaranga kandi agashyiraho urufatiro rw’abaguzi basezeranye, biteguye gukorana neza".
Muburyo buzwi cyane bwa porogaramu yubudahemuka harimo kugaruka, ibirometero, kimwe na software hamwe namakarita. Ihitamo ryose risangiye intego imwe: kugirango umukiriya anyuzwe kandi asezeranye.
Mugihe ibigo byinshi bifata ingamba, biragaragara ko ubudahemuka bwabakiriya aribintu byingenzi kugirango umuntu agere ku isoko rirambye. Agira ati: "Ikoranabuhanga ni umufatanyabikorwa w’ibanze mu gutanga ubunararibonye bwo guhaha ku giti cye kandi neza. Kuri Alphacode, urugero, twiyemeje gushyiraho ibisubizo bihindura urugendo rw’abaguzi no gushimangira umubano n’ibirango".
Igikoresho kimwe kigaragara muriki gihe ni AJFans, yakozwe na Alphacode. Hamwe nimero ishimishije yinyenyeri 4.8 kububiko bwa App, porogaramu itanga ama coupons agabanutse, amanota yubudahemuka, nibindi byiza bisobanura uburyo abakiriya bakorana nibirango. Asoza agira ati: "Ibanga ryo gutsinda kw'izi porogaramu zishingiye ku buryo bworohereza urugendo rwo kugura no gushimangira umubano n'abakiriya."
