Noheri iregereje, hamwe nayo, igihe gishyushye cyane. Uyu mwaka, umuntu umwe wintwari arimo kwiyongera cyane nkurugamba nyamukuru rwo kugurisha: WhatsApp. Raporo yihariye yakozwe ku bufatanye na Opinion Box, umuyoboro ukomeje kuba uburyo bwambere bwo guhuza abakiriya n’ibirango muri Berezile. Ubushakashatsi bwerekana ko 30% by'Abanyaburezili basanzwe bakoresha iyo porogaramu mu kugura, mu gihe 33% bahitamo nyuma yo kugurisha, barenze uburyo gakondo nka imeri na terefone.
Alberto Filho, umuyobozi mukuru wa Poli Digital, isosiyete ikomoka muri Goiás ikorana n’ibisubizo by’itumanaho rya WhatsApp, agira ati: "Mu myaka yashize, WhatsApp yari porogaramu yohererezanya ubutumwa. Uyu munsi, ni isoko ryuzuye cyane mu bucuruzi bwo muri Berezile."
Kandi rero, igitutu cyo gutsinda amarushanwa no kubona ibisubizo byihuse muri iki gihe cyumwaka bituma ibigo byinshi bifata imyitozo inyuranyije na politiki ya Meta, isosiyete nkuru ya WhatsApp. Igisubizo? Imwe mu nzozi zikomeye kubucuruzi bugezweho: guhagarika konti yabo.
Mariana Magre, impuguke muri serivisi z’abakiriya ba WhatsApp ndetse n’abakiriya muri Poli Digital, abisobanura agira ati: "Gusobanukirwa uburyo sisitemu ikora n'imbibi zayo ni ngombwa kugira ngo imurikagurisha nyamukuru ridafunga imiryango hagati y'icyumweru cya Noheri."
Yasobanuye ko ubwiyongere bw'ikirere bwa WhatsApp Business bwazanye amahirwe n'ingaruka. Nibyingenzi umuyoboro uhinduka, ningaruka zo gukoresha nabi. Asobanura agira ati: "Kwiyongera ntibyashimishije gusa ubucuruzi bwemewe, ahubwo byanashishikaje abaterankunga n'abashuka uburiganya, ibyo bikaba byatumye Meta ikomeza kuba maso ku myitwarire iteye inkeke."
Meta Platforms yatangaje ko, hagati ya Mutarama na Kamena 2025, konti zirenga miliyoni 6.8 za WhatsApp zabujijwe, inyinshi muri zo zikaba zaragize uruhare mu bikorwa by’uburiganya, mu rwego rwo guhashya ihohoterwa rikorerwa serivisi z’ubutumwa bw’abagizi ba nabi.
"Sisitemu ya Meta isesengura imyitwarire kugira ngo imenye ibikorwa bisa na spam. Ibimenyetso byo kuburira birimo kohereza ubutumwa bwinshi budasanzwe mu gihe gito, umuvuduko mwinshi wo guhagarika na raporo, no kohereza ubutumwa ku bantu batigeze bakorana n'ikirango."
Ingaruka ziratandukanye. Guhagarika by'agateganyo birashobora kumara amasaha cyangwa iminsi, ariko guhagarika burundu birasenya: umubare uba udakoreshwa, amateka yose yo kuganira arabuze, kandi guhura nabakiriya birahita bihagarara.
Nyamara, impuguke yo muri Poli Digital irambuye ivuga ko ibyinshi bibuza kubaho kubera ubumenyi buke bwa tekiniki. Amakosa akunze kugaragara harimo gukoresha verisiyo zitemewe za WhatsApp, nka GB, Aero, na Plus, hamwe n'ubutumwa rusange binyuze kuri "pirate" APIs. Ibi bikoresho ntabwo byemewe na Meta kandi bikurikiranwa byoroshye na algorithms yumutekano, biganisha kuri bimwe bibujijwe.
Irindi kosa rikomeye nukugura urutonde rwabantu no kohereza ubutumwa kubantu batabemereye kubakira (utabanje guhitamo). Usibye kurenga ku mategeko agenga urubuga, iyi myitozo yongera cyane igipimo cy’ibibazo bya spam.
Kutagira ingamba zihamye zo gutumanaho byangiza ibintu: kohereza birenze urugero kuzamurwa mu ntera bidafite akamaro no kutita kuri politiki y’ubucuruzi ya WhatsApp bibangamira icyo bita Quality Rating, igipimo cy’imbere gipima "ubuzima" bwa konti. Mariana ashimangira ati: "Kwirengagiza uru rutonde no gutsimbarara ku bikorwa bibi ni inzira ngufi igana ku gihagararo gihoraho."
Gukora neza, ni ngombwa kumva itandukaniro riri hagati yimikorere ya porogaramu:
- WhatsApp Umuntu ku giti cye: yagenewe gukoreshwa kugiti cye.
- Ubucuruzi bwa WhatsApp: kubuntu, bubereye imishinga mito, ariko ifite aho igarukira.
- Ubucuruzi bwa WhatsApp bwemewe API: igisubizo cyisosiyete ituma automatike, abakozi benshi, CRM ihuza, kandi, cyane cyane, umutekano wuzuye.
Ni muri iyi ngingo yanyuma "amayeri" arabeshya. API yemewe ikorera mubipimo bya Meta, hamwe nubutumwa bwateganijwe mbere yubutumwa, guhitamo byanze bikunze, hamwe nuburyo bwo kurinda kavukire. Byongeye kandi, iremeza ko itumanaho ryose rikurikiza ubuziranenge busabwa kandi byemewe.
Mariana abisobanura agira ati: "Muri Poli Digital, dufasha ibigo gukora iyi nzibacyuho mu mutekano, duhuza ibintu byose ku rubuga ruhuza WhatsApp API yemewe na CRM. Ibi bikuraho ingaruka zo guhagarika kandi bikomeza ibikorwa."
Urugero rwibanze ni Buzzlead, isosiyete ikoresha WhatsApp cyane kubimenyeshwa no gusezerana. Mbere yo kwimuka, gukoresha imiyoboro yubutumwa butemewe byateje guhagarika no gutakaza ubutumwa. Umuyobozi wa Buzzlead, José Leonardo agira ati: "Igihe twatangiraga kohereza umubare munini, twahuye n'ibibazo byo guhagarika umubare. Binyuze muri Poli niho twamenye ibyerekeye WhatsApp API yemewe kandi twashoboye gukemura byose."
Impinduka yari ikomeye. Hamwe nigisubizo cyemewe, isosiyete yatangiye gukora idafite ibikoresho bifatika, ikoresheje inyandikorugero zemewe kandi igabanya cyane ibyago byo guhagarikwa. Uyu muyobozi yongeyeho ati: "Ibisubizo byateye imbere ku buryo bugaragara, hamwe n’igipimo kinini cyo gusoma no gutanga imenyekanisha ryiza".
Mariana yavuze mu ncamake ingingo nkuru: "Kwimukira muri API yemewe ntabwo ari igikoresho cyo guhinduranya ibikoresho gusa, ahubwo ni uguhindura imitekerereze. Ihuriro rya Poli ritegura gahunda yo gukora, rikubahiriza amategeko, kandi rikagenzura ireme rya konti mu gihe nyacyo. Igisubizo ni amahoro yo mu mutima kwibanda ku kintu gikomeye: kugurisha no kubaka umubano n’abakiriya, cyane cyane kuri Noheri."
Alberto Filho asoza agira ati: "Niba kandi Noheri ari yo mpanvu yo kugurisha, umutekano no kubahiriza bihinduka impano nyayo ku bashaka gukomeza kwiyongera mu 2025".
