AliExpress, urubuga rw’ubucuruzi ku isi rwa Alibaba International Commercial Group Group, rutangaza ko hatangiye ubukangurambaga bukomeye bw’umwaka, 11.11, mu 2025 buzana igitekerezo "Allies for Discount". Iyi filime yakozwe n'ikigo BETC HAVAS, ihuza amashusho abiri ya siporo yo muri Berezile, Popó na Wanderlei Silva, kandi kuri iyi nshuro, ihuza amakipe yabo kugira ngo babane amahoro kandi babeho, hamwe no gusetsa, abakanishi b'amatsinda agura ku rubuga.
Cyane cyane kuri 11.11, abanywanyi ba kera bazasubira mu mpeta, ariko bafite ubutumwa budasanzwe: kugabanya ibiciro, ntabwo bahanganye, no gutumira abaturage gushinga amatsinda yo kugura kugirango bafungure amasezerano meza yumwaka hagati yitariki ya 11 na 19 Ugushyingo. Muri iki gihe, urubuga ruzatanga kugeza kuri 90% OFF, 20% yagaruwe kubiguzi byakozwe ku mbuga z’abafatanyabikorwa, hamwe n’ibikorwa byungurana ibitekerezo hamwe n’ibitekerezo byihariye, bishishikariza Abanyaburezili kwishyira hamwe kugira ngo bafungure ibiciro rusange.
Ubukangurambaga bwa "Allies for Discount" buzashyirwa ahagaragara muri ecosystem ya AliExpress ya digitale, harimo imbuga nkoranyambaga, itangazamakuru hamwe nabayiremye, hamwe na videwo yerekana porogaramu na YouTube, hamwe n'ibirimo byuzuzanya, amashusho ya firime, guhamagarira imbonankubone, n'ibice bisobanura ku bijyanye n'ubukanishi bwo kugura amatsinda. Umuyobozi wa AliExpress muri Berezile, Briza Bueno agira ati: "11.11 isanzwe ihwanye n'ibiciro byiza muri Berezile. Mu 2025, hamwe n'uburyo bushya bwo guhaha butaboneka mu yandi masoko yose yo muri Burezili, twashyizeho udushya kandi twongeraho ikintu kiranga igihugu: imbaraga z'ubumwe.
Reba videwo yuzuye kuri Instagram.
Ubushishozi n'abakinnyi
Byatekerejwe na BETC HAVAS, ubukangurambaga buturuka ku bushishozi: guhangana birashobora gushirwa ku ruhande iyo hari intego imwe, bityo rero birashoboka kugirana amahoro no hagati yaba bahanganye bombi. Ibisobanuro birahamagarira rubanda guhindura amarushanwa mubufatanye binyuze murwego rwo kugura amatsinda ya AliExpress.
Usibye Popó na Wanderlei, abitabiriye amahugurwa barimo abagize amakipe yabo ndetse n'isi yo kurwana nka Werdum, Iago Freitas, Thor D. Silva, na Dida, ndetse n'abashinzwe gukora ibintu bihuza urubuga n'abaturage muri siporo, imikino, imikino, ikoranabuhanga, ubwiza, n'imibereho. Kubaho kwaba bakinnyi byagura umuco wubutumwa kandi bishimangira uruhare rwabayiremye nkikiraro gihuza ibirango nabantu benshi.
