Nyuma yo gutangiza ukwezi hamwe n’ubukangurambaga bukomeye bw’umwaka, 11.11, AliExpress, urubuga mpuzamahanga ku isi rwa Alibaba International Commercial Group Group Group, ikomeje kalendari yamamaza kandi ikazana ubukangurambaga ku mugaragaro ku wa gatanu kugeza ku ya 30 Ugushyingo. Ubukangurambaga bukomeza inyungu zatangijwe mu kwezi kugabanurwa kugera kuri 90%, no kwitabira ibirango bikomeye by’igihugu ndetse n’amahanga.
Mugihe cyo kwiyamamaza, abaguzi bazabona inyungu zitandukanye, harimo nigikoresho cyo gushakisha AliExpress kibafasha kugereranya ibiciro byibicuruzwa. Ibikorwa bitandukanye byimikino yakinwe muri porogaramu hamwe n’ubucuruzi bwihariye bwa Live byerekana ibicuruzwa biva mu bicuruzwa bikomeye ndetse n'ababigizemo uruhare nabyo bizakomeza muri iki gihe.
Igikoresho cyo gushakisha AliExpress cyoroshye kugereranya ibiciro.
Kugirango turusheho gushimangira ubwitange bwo gutanga ibiciro byiza kubaguzi ba Berezile, AliExpress irasaba gukoresha igikoresho cyayo cyo gushakisha. Hamwe na hamwe, abaguzi barashobora kwerekana kamera yabo kubicuruzwa, kugereranya ibiciro bitangwa nabagurisha batandukanye, no kumenya ibicuruzwa byiza bihari, byemeza kuzigama no kwigirira ikizere mugihe uguze.
Itsinda rigura umukanishi, ryabonye gusezerana gukomeye kuwa 11.11, rirakomeza kuri AliExpress's Black vendredi. Mugukora amatsinda yo kugura muri porogaramu, abaguzi bafungura kugabanuka gutera imbere kubicuruzwa byatoranijwe. Abantu benshi bitabira, nigiciro cyanyuma kiba.
Umuyobozi wa AliExpress muri Berezile, Briza Bueno agira ati: "Umunsi wa gatanu wirabura ni ukongera ibyo twatangiye ku ya 11.11 uyu mwaka. Intego yacu ni ugukomeza umuvuduko w'inyungu abaguzi basanzwe biteze kuri AliExpress, gushimangira kugabanuka no kugira uruhare mu bicuruzwa bikomeye ku rubuga." Ati: "Hamwe n'igikoresho cyo gushakisha, umuyoboro wa Brands +, na gahunda idasanzwe y'ibikorwa bizima, twijeje abakiriya ba Berezile uburambe bwiza bushoboka mu kwezi k'Ugushyingo."
Marcas + nubuzima nabo bazaba bahari kuwa gatanu wumukara.
Nyuma yo gushyira ahagaragara umuyoboro wacyo wa premium mugihe cya 11.11, AliExpress iragura ibikorwa bya Brands +, umwanya uhuza ibicuruzwa biva mubirango bikomeye byisi ndetse nigihugu byigihugu hamwe nibisobanuro byihariye nibintu byiza. Mugihe cyumunsi wa gatanu wumukara, urubuga ruzagaragaza ibyiciro nka electronics, amajwi, ibikoresho, ibikoresho byubwenge, nibindi bice bigenda byiyongera mubaguzi ba Berezile.
Iyamamaza rya Black vendredi kandi rikomeza ingamba z’ubucuruzi bwa Live, hamwe n’ibiganiro byihariye mu gihe cyose byatanzwe n’ababigizemo uruhare, impuguke za AliExpress, hamwe n’ibirango bikomeye by’igihugu ndetse n’amahanga. Nko kuri 11.11, Black vendredi nzima zirimo kwerekana ibicuruzwa, ama coupons yihariye, kugurisha flash, nibirimo bigamije gufasha abakiriya gufata ibyemezo byubuguzi.
