Umunsi wa gatanu wumukara wahagaritse kuba "umunsi wo kuzamurwa" gusa kandi wabaye urwego rwo guhatana rushobora kuzamura ibicuruzwa mumezi akurikira. Hamwe na kalendari yateye imbere, intambara yumuhanda, algorithms isaba cyane, hamwe n’abaguzi barushijeho kumenyeshwa, kugurisha neza ku masoko bisaba kwitegura mbere, kugenzura imikorere, no gukoresha ingamba zikoresha. Abahanga mu isoko bavuga ko ibanga ryo gukora rishingiye ku guhuza ibiciro byapiganwa, ubwenge bwamakuru, ibikoresho, ndetse n’icyubahiro.
Nk’uko byatangajwe na Jasper Perru, impuguke mu bijyanye no gukura muri ANYTOOLS, urusobe runini rw’ibidukikije ku isoko rya Berezile, isomo rikomeye ryasohotse vuba aha riroroshye: abahageze biteguye bahinduka icyambere kuri platifomu. Agira ati: "Ntabwo bihagije kubyitwaramo ku munsi ubwawo. Abitegura mbere, bakamenya kuvanga ibicuruzwa byabo, gutangiza inzira, kandi bafite imikorere ihamye bamenyekana, ama coupons, ingengo y’imari, ndetse no kugaragara."
Impuguke yerekanye ko ibice byinshi byingenzi, iyo bihujwe, kongera ibicuruzwa no kugabanya igihombo, cyane cyane kubakora kugurisha kumurongo. Perru yateguye ubushishozi 7 bwo kugurisha ibicuruzwa hamwe no guhanura:
1 - Gukora nkibitandukanya kurushanwa
Kuri Jasper, ibikorwa byateguwe bifite agaciro karenze kugabanywa gukabije. Ibi birimo igihe ntarengwa cyizewe, kataloge yuzuye (hamwe namafoto meza, ibisobanuro, na videwo), nigihe cyo gutegura iminsi 45. Yagaragaje kandi akamaro ko kuvanga ibicuruzwa byiza hamwe nibikoresho hamwe na A-curve + ijambo rirerire-ndende ndende, byongera agaciro kagereranijwe kandi bigashimangira SEO mumasoko.
Byongeye kandi, kataloge igomba gutegurwa kuri buri muyoboro, kandi ntigukoporwe. Agira ati: "Buri soko rifite algorithm yaryo. Iyo umugurisha yirengagije ibi, batakaza akamaro na mbere yo kugena ibiciro". Ingamba zo gutanga ibikoresho nazo zagiye zihinduka: gusohoza hamwe nabatwara uturere ubu bakorera hamwe, kandi ibigo byinshi bigabura imbaraga bigenda bigabanya igihe cyo kuyobora, imisoro, nigiciro cyo kohereza.
2 - Kurushanwa: guhatana ntabwo ari ukugabanya ibiciro
Igiciro kizahora ari ikintu gikomeye mubukangurambaga; icyakora, ibibanza birushanwe birimo izindi mpinduka zingirakamaro nko gukanda buto yo kugura. Jasper ashimangira ko Kugura agasanduku nanone biterwa no kumenyekana, ibikoresho, uburyo bwo kwishyura, na serivisi zabakiriya. Yerekana uruhare rwa automatike mugukurikirana abanywanyi no guhindura imbaraga. "Irushanwa ntirishingiye ku guhubuka, ahubwo ni igihe. Nta makuru, umugurisha akora amakosa."
Byongeye kandi, kuganira kuri coupons, gusubizwa, kwiyamamaza kumugaragaro, hamwe nubufatanye bufatanya bituma ibikorwa birushaho gukomera nta gusenya intera.
3 - Uburambe bwabakiriya bwabaye ibipimo bigaragara.
Uyu munsi wa gatanu wumukara ntabwo uhemba abagurisha cyane, ahubwo abagurisha neza. Perru asobanura ko gusubiramo na nyuma yo kugurisha bigira ingaruka kumatangazo. Muri make agira ati: "Serivise y'abakiriya yabaye umushoferi ugaragara. Gukemura ibibazo bigurishwa vuba kuruta gutanga kugabanuka." Gukoresha AI kubisubizo, triage, no gukumira gukuraho bimaze kuba igikoresho cyingirakamaro muri iki gihe.
4 - Kugurisha byinshi ntabwo bihagije: ugomba kubona inyungu.
Impuguke ivuga ko abagurisha benshi bishimira ibicuruzwa byinshi byagurishijwe mu wa gatanu w’umukara, gusa nyuma bakavumbura igihombo. Guhindura ibiciro bya logistique, imisoro, amafaranga, hamwe nogutwara ibicuruzwa bigomba gutegurwa cyane. Jasper arasaba ubwiyunge bwikora, inyungu zivuguruye hamwe nigihombo, hamwe no kubara inyungu nyayo mbere yo kwinjira mubukangurambaga.
5 - Isoko nkurubuga rwikirango
Nk’uko impuguke ya ANYTOOLS ibivuga, gufata isoko gusa nkumuyoboro wijwi bisobanura kubura ubushobozi. Amaduka yemewe hamwe n’abagurisha ibicuruzwa birinda impimbano, kurinda ibiciro, no gushimangira imyanya. Yashimangiye ko ibirango byashyizweho bikoresha umuyoboro nk’ingamba za capillarity hamwe no kugenzura, atari amarushanwa ataziguye kuri e-ubucuruzi.
6 - AI no kwikora: gupima inyungu
Automation yongerera igipimo cyo guhindura igiciro gito: gutondekanya ubwenge, amategeko agenga ibiciro kuri buri muyoboro, guhitamo mu buryo bwikora ikigo gikwirakwiza bihendutse, hamwe na serivise zikoreshwa na AI nizo mbarutso nyamukuru yo gupima neza. Ku bwa Jasper, "automatike irinda amakosa y'abantu neza iyo ingano ari nini ku buryo nta mwanya wo kuyikosora."
7 - Inama yanyuma
Jasper Perru yagize ati: "Witegure hakiri kare kandi ku mpande zose. Abaguzi barushijeho kugira ubwenge, amasoko ashora imari gusa ku bantu bazengurutse neza, kandi ikosa iryo ari ryo ryose rirahenze. Abahageze biteguye bifashisha umuhanda; abahageze batishyuye bishyura igiciro".
