Ubushakashatsi gukorwa na RD Station bwerekana ko 36% by'ibigo biracyafite intego zisobanutse neza zo kwamamaza, naho 75% ntibigeze ku ntego zabo umwaka ushize. Abahanga mu bya marketing barenga 1.800 baturutse mu bice bitandukanye bya Brezili babajijwe; muri bo, 78% bavuze ko biteze iterambere mu 2024, naho 49% bavuga ko babonye ishoramari ryinshi muri uyu mwaka, ibyo bikaba byongera icyizere mu iterambere ry'ejo hazaza.
Nk’uko bivugwa na Rafael Michelucci, Umuyobozi Mukuru wa Grupo Unik, urwego rushya rutanga ibisubizo byuzuye mu itangazamakuru, gutunganya, guhanga, ikoranabuhanga, n’ubwenge bw’ubukorano, kwamamaza ni ingenzi mu guhuza ikirango n’abo kigenewe. Michelucci agira ati: “Mu rwego rwo guhangana no kugurisha ibintu byinshi, gushyira ikirango mu mwanya mwiza mu 2025 birenga ingamba zo kwamamaza zateguwe neza; bisaba ukuri, intego, n’amarangamutima. Amasosiyete azagaragara neza ni ashoboye guhanga ubunararibonye bufite ireme kandi bwihariye ku bakiriya, mu gihe agaragaza ubwitange nyakuri ku ndangagaciro z’imibereho myiza n’ibidukikije. Gushora imari mu kwamamaza mu buryo bw’ingamba no kubaka ikirango gikwiye ntibikiri amahitamo ahubwo ni ngombwa cyane kugira ngo isoko ry’uyu munsi ritere imbere kandi rigire icyo rigeraho.”
Ufite iyi ngingo mu mutwe, Unik yakusanyije inama esheshatu zo gufasha ikigo cyawe kugera ku rwego rwacyo rwo kwamamaza mu buryo bwizewe kandi bunoze. Reba:
1. Gupima abaturage
Gupima umuryango bizaba ingenzi cyane. Ntabwo bikiri ku bantu bakomeye bafite abayoboke babarirwa muri za miriyoni, kuko batakaje ubushobozi bwo gukora ukuri nyako. Icyibandwaho kizashyirwa ku miryango mito n'abarema bafite ingaruka nyazo—abafite ijwi ry'ukuri kandi rikomeye mu nzego zikora cyane. Aba ni bo bantu bahindura imyitwarire mu by'ukuri kandi bagahindura ibipimo mu musaruro ufatika ku bigo. Mu 2025, gusobanukirwa isano nyayo n'imibanire y'icyizere bizaba ingenzi kuruta gupima gusa aho kugera.
2. Guhanga nk'umuntu ukomeye
Ku bw'amahirwe, turimo gusiga inyuma igihe cya "beige", cyageragezaga gushimisha buri wese nta miterere ye. Ahazaza hasaba ubutwari, ukuri, kandi ikiruta byose, umwimerere. Ubwenge bw'ubukorano buzikora ku buryo bwikora, ariko guhanga udushya n'ubuhanga mu bantu bizagaragara. Ibirango bifata ibyago kandi bikakira inkuru zidasanzwe bizakurura ibitekerezo bya rubanda mu isi yuzuyemo ibikubiye mu nkuru.
3. Kubara inkuru
Kubara inkuru bizatanga umusaruro mwiza, ariko hamwe n'uburyo bushya bwo gutandukanya ibintu: ukuri no kwinjizwa mu bintu. Dukeneye inkuru nyazo zihuza ubunararibonye bw'abantu n'amarangamutima y'abareba inkuru. Amaherezo, kwamamaza ni ugutuma abantu bizera ko bakeneye ikintu batari bazi ko bashaka. Mu 2025, ibi bizahinduka inkuru zishishikaje kandi zishishikaje, ziyobowe n'ikoranabuhanga nka Augmented Reality (AR) na Virtual Reality (VR). Inkuru ntizizongera kumvikana cyangwa gusomwa gusa - zizaba zifite ubunararibonye.
4. Abakiriya nk'abafatanya mu guhanga
Tumaze gutangira kubibona mu isi y’abakora ibintu byinshi, ariko mu 2025, ubufatanye buzazamuka bugere ku rundi rwego. Ibirango bizafunguka kugira ngo bihindurwe mu buryo bufatika, bitumire abakiriya gutanga ibitekerezo, ibishushanyo, ndetse no mu bukangurambaga. Igihe ikirango cyashyize ubutumwa bwacyo ku ruhande rumwe kirarangiye. Intsinzi izaturuka mu kumva ijwi ry’umukiriya no kumuha uburenganzira bwo kuvuga inkuru y’ibicuruzwa akurikije uko abibona, yongera ubusobanuro n’ukuri mu baturage be.
5. Siga inyuma gahunda yo "gukoresha ingano imwe ikwiranye na bose".
Uburyo bwo "guhuza abantu bose" buzaba budasaza rwose. Kumenya abareba ntibizongera kuba ikibazo cy’imibare y’abaturage cyangwa ibipimo gakondo. Mu 2025, gusobanukirwa indangagaciro, imyizerere, n’imyitwarire—ibintu by’ingenzi ku bantu by’ukuri—bizaba ari ingenzi. Gutandukanya abantu mu buryo bwimbitse kandi bushingiye ku makuru bizatuma habaho kuvuga inkuru zitandukanye mu buryo butandukanye, byubahirije imiterere n’ururimi bya buri rubuga. Byongeye kandi, ingamba zo gukoresha uburyo bwose zizatanga ubunararibonye buhamye kandi bwihariye, butuma ubutumwa bukwiye bugera ku muntu ukwiye mu gihe gikwiye.
6. Ni ngombwa gufata icyemezo ku bibazo nyabyo.
Abakiri bato barimo gushishikarira cyane kandi basaba ko amasosiyete afata icyemezo gisobanutse ku bibazo nyabyo nk'imihindagurikire y'ikirere, ubwiyongere bw'abaturage, n'ingaruka ku mibereho y'abaturage. Mu 2025, amasosiyete adafata ingamba nyazo zo kugira uruhare mu iterambere ry'isi azatakaza agaciro. Intego n'inyungu bizajyana, kandi abaguzi bazashyigikira amasosiyete, uretse gutanga ibicuruzwa byiza, asangiye agaciro n'akabo.
Izi ngendo zo muri 2025 zigaragaza intangiriro y'igihe gishya ku bigo: abantu benshi, bafitanye isano, kandi bafite udushya twinshi. Inzira yo kugera ku ntsinzi izaba mu gutega amatwi, guhora duhanga udushya, no gufatanya n'abareba, twubaka umubano nyakuri kandi ufite ingaruka.
