Ubushakashatsi bwinshi bwerekana ko gahunda zubudahemuka zigenda ziyongera mugihugu. Ubushakashatsi bwakozwe na Panorama Mobile Time na Opinion Box, kurugero, bugaragaza ko 42% byabaguzi bagura porogaramu babona ko kugaruka ari ikintu cyiza.
IZIO & Co Sheila Moura, igisubizo cyuzuye cyo guhuza ingingo zose z’urudandazwa n’umuguzi, Yongeyeho ati: "Ubu ni bwo buryo nyamukuru ku bacuruzi bashishikarizwa abantu batandukanye, kongera ibicuruzwa, no kwagura abakiriya babo".
Kugirango dushimangire ibyiza byuru rugero rwumurenge, impuguke yanditse inyungu 5 zabonetse namasosiyete hamwe nogushira mubikorwa ibikorwa byayo. Ubigenzure:
- Kugumana abakiriya
Nk’uko ubushakashatsi bwakozwe na IZIO & Co ubwabwo, bwasesenguye imyitwarire y’ubuguzi bw’abaguzi barenga miliyoni 5 baturutse ku munyururu 24 w’ubucuruzi usanzwe ufite amafaranga mu rwego rwo kugurisha kwabo, abakiriya bahabwa inyungu ku kugura kwabo bwa mbere bafite igipimo cyo kugumana inshuro 4,8 hejuru y’amezi 6, ugereranije n’abatabonye inyungu. Uyu muyobozi ashimangira ko ibyo biterwa "no guha imbaraga umuguzi."
Asobanura agira ati: "Abantu barashobora gukoresha ibicuruzwa ku bicuruzwa na serivisi bishya hafi ako kanya, cyangwa bakabikusanya kugira ngo babikoreshe mu bindi bihe, uko bishakiye. Ku bw'ibyo, ni imiterere ituma habaho umubano wa hafi hagati yo gucuruza n'abaturage mu buryo bwuzuye kandi bworoshye."
Yashimangiye kandi ko igisubizo cyarushijeho kugira akamaro kuko ubudahemuka bw’abakiriya "butakiri itandukaniro, ahubwo ko ari inshingano." Yongeyeho ati: "Kunezeza abaguzi ni uburyo bwo kwemeza inyungu ku ishoramari (ROI) mu bukangurambaga bwo kwamamaza, kandi nibyo sosiyete igomba guhora iharanira kongera inyungu zabyo."
- Gutezimbere ubwiza bwibicuruzwa
Ikindi cyagaragaye kuva cyatangira cyerekana ko abadandaza bakoresha cashback bagera kuri 85% byamafaranga yakoreshejwe kumuguzi ugereranije nabaguzi batabonye inyungu. Ibi byinjiza amafaranga yinyongera $ 883.400 kubakiriya 1.000 basezeranye.
Kuri Sheila, ibisubizo bifitanye isano no kwiyongera kwa 18% kubiciro byamatike. Agira ati: "Bitandukanye no kugabanyirizwa ako kanya, iyi miterere yagura uburyo butandukanye bwo kubona umukiriya ndetse no kuba ushobora kubigura ku kigereranyo cyiza-cy'inyungu. Kubera iyo mpamvu, ibicuruzwa biba bikomeye."
- Kongera abaguzi inshuro nyinshi mububiko.
Ubushakashatsi bwa IZIO & Co bugaragaza kandi ko abaguzi bahabwa amafaranga ari 57% bashobora gusura abadandaza babajijwe. Umuyobozi ushinzwe gucuruza ashimangira ko uku gusezerana byihuse guturuka ku kurandura biro zose mu gihe cyo kugura.
Yashimangiye agira ati: "Umuguzi abona igabanywa ryagaragaye mu gikapo cyabo cya digitale, kandi iki ni cyo kintu gituma bahitamo vuba guhitamo umucuruzi umwe ku wundi. Ahanini, umukiriya yumva ko iyi ari inyungu nyayo, ari nako yongerera icyizere uwo mucuruzi kandi ikemeza ko bazagaruka mu gihe kizaza."
- Kugabanya ibiciro
Nubwo ari ubwoko bwigabanywa, kugaruza ntabwo bihindura igiciro cyibicuruzwa. Ibi biha abadandaza guhanura byinshi kubijyanye nigiciro cyiyi ngamba, kuko ibika ku icapiro rya label ndetse bikagabanya no kwibeshya kwabantu mubikorwa.
Sheila yagize ati: "Ikoranabuhanga ryemeza ko kugaruza amafaranga ari igisubizo cyongerewe agaciro, atari igisubizo cyihutirwa. Mu yandi magambo, umuguzi ashobora guhitamo kutazasubira ku mucuruzi niba batabonye inyungu iyo ari yo yose yo kugura icyo gihe, ariko inyungu iracyahinduka 'igisubizo' ku kigo kandi nticyangiza ibikorwa by'ubucuruzi."
- Guhuza n'ibisabwa n'impande zombi.
Kuberako aruburyo bworoshye kandi bunoze bwo gukora, kugaruza kandi gukora nkigikoresho cyo kwamamaza gikemura impinduka zitandukanye zubucuruzi. Nkuko Umuyobozi ushinzwe gucuruza abisobanura:
Yashoje agira ati: "Gutanga ubunararibonye bwo guhaha ku giti cye kandi bufite akamaro kugira ngo umukiriya abone amafaranga asubizwa kandi bituma akenera ko bagira uruhare muri gahunda y’ubudahemuka bw'isosiyete. Mu yandi magambo, umucuruzi ashobora gutanga ibice akurikije intego zabo, mu gihe umukiriya afite n'ubwisanzure n'ubwigenge bwo guhitamo igihe n'icyo agomba gukoresha. Gutyo, buri wese agera ku ntego ze."
