Ubushakashatsi bwakozwe na Youpix, ku bufatanye na Nielsen, bwashimangiye akamaro k’abashoramari ku isoko ryamamaza ibicuruzwa muri iki gihe. Ubushakashatsi bwerekanye ko 43% by’abaguzi bibuka abakora ibintu kurusha ikirango ubwacyo mu bufatanye, cyaba cyishyuwe cyangwa kama.
Ubushakashatsi bugaragaza kandi uburyo ingaruka zabahanze zigira ingaruka ku guhitamo ibicuruzwa no gukora kugura. 52% by'abaguzi bumva bafite umutekano bakoresheje ibirango bikoreshwa na influencers. Byongeye kandi, ubushakashatsi "Ingaruka Zo Guhindura Ibiryo" byerekana ko 54% byabakoresha bakunda kumenya ibicuruzwa nibirango bakoresha.
Nk’uko byatangajwe na Fabio Gonçalves, umuyobozi w’impano mpuzamahanga muri Viral Nation akaba n’inzobere mu isoko ry’isoko ryamamaza ibicuruzwa, icyizere cy’abaguzi ku babigizemo uruhare gikomoka ku kuba hafi n’ukuri abo baremye bubaka mu gihe runaka.
Asobanura agira ati: "Bitandukanye n'ibirango bikunze kuvugwa mu buryo bw'inzego, abaterankunga bavugana nk'inshuti, bagasangira ubunararibonye kandi bakubaka umubano nyawo n'abayoboke babo. Abaguzi babona ababigizemo uruhare nk'abantu basanzwe bapima, bemeza, kandi bagasaba ibicuruzwa mu mucyo. Iyi mibanire itanga kumenyekana no kwizerwa, bigatuma ibyifuzo by'uwayiremye bigira ingaruka nziza kuruta kwamamaza gakondo."
Uyu munyamwuga avuga kandi ko kwamamaza ibicuruzwa bitareba gusa ibicuruzwa byerekanwa, ahubwo ko byubaka no kuvuga inkuru zishishikaje: "Iyo umuntu ufite uruhare mu kwinjiza ikirango mu buzima bwabo bwa buri munsi mu buryo busanzwe kandi buhuje n'imibereho yabo, abayoboke bemeza ko iki cyifuzo ari ikintu cyizewe kandi kibareba."
Ariko nigute ibirango bishobora kwemeza ko uwabigizemo uruhare ari umwizerwa bihagije kugirango azamure ibicuruzwa byabo? Mubitekerezo bya Fabio, guhitamo abayobora neza birenze kure umubare wabayoboke. Kuri we, ibirango bigomba gusesengura uruhare nyarwo rwashizeho, guhuza ibikubiye mu ndangagaciro z’isosiyete, kandi ikiruta byose, ukuri kw’umubano wabo n’abari bateranye: "Umunyembaraga wizewe ni umwe wubatse abayoboke b'indahemuka bashingiye ku mucyo no guhuza ibyifuzo byabo."
Amakuru nkamateka yubufatanye bwabaterankunga hamwe nibikoresho byo gusesengura amakuru bifatwa nkibyingenzi muriki gikorwa cyo kuyungurura kugirango duhitemo uwashizeho ibintu byiza: "Ku kigo cyacu, urugero, twateje imbere Viral Nation Secure, igikoresho gisesengura ibipimo byerekana ukuri, gusezerana, ndetse n’umutekano w’ibicuruzwa. Hamwe na byo, ibirango bishobora kumenya niba umuremyi afite abayoboke nyabo kandi niba hari ingaruka ziterwa n’ubukangurambaga zifite ingaruka ku ishusho yabo. kwizerwa n'abumva. ”
UBURYO
Ubushakashatsi bwakozwe hagati ya 30 Nzeri na 7 Ukwakira 2024, hamwe n’ababajijwe 1.000 baturutse mu mibare itandukanye. Mu bitabiriye amahugurwa, 65% ni abagore naho 29% ni abagabo. Ubushakashatsi bwuzuye buraboneka kuri https://www.youpix.com.br/pesquisa-shopper-2025-kuramo .
