Monks Brasil, umwe mu bagize itsinda rya S4 Capital, yinjiye mu itsinda ryatoranijwe ry’ibigo byemewe na gahunda ya TikTok Marketing Partners Partners, abaye ikigo cya mbere cya Berezile cyageze kuri uku kumenyekana. Ibi byagezweho byerekana ubuhanga bwa Monks mugushinga, gushyira mubikorwa, no kunoza ibikorwa byamamaza cyane kumurongo, gushimangira umwanya wacyo nkigipimo ngenderwaho muri TikTok-yambere.
Umuyobozi mukuru wa Monks Burezili, Marina Pires, asobanura ko TikTok yabaye umwanya wo kugerageza, kwiga, no kuvumbura imipaka yo guhanga. Agira ati: "Ibi byagezweho ntabwo ari igihembo gusa, ahubwo birerekana uko bigenda iyo twemeye gukora ubushakashatsi, kugenda vuba, gusobanukirwa umuco mu gihe nyacyo, no gushyira ibihangano mu mwanya wa buri kintu cyose dukora."
Kumenyekanisha byerekana ubushobozi bwa Monks bwo guteza imbere ubukangurambaga butanga ibisubizo kuri buri cyiciro cyurugendo rwabaguzi, kuva kumenyekanisha ibicuruzwa kugeza kuri e-ubucuruzi. Nkumufatanyabikorwa wamamaye wa TikTok, ikigo gitanga ibisubizo bihuriweho bihuza itangazamakuru nubuhanga kugirango bihuze byimazeyo ibirango nabaturage. Iyi mikorere kandi ishingiye ku buhanga bwa Monks muri Fandoms: ikigo cyumva uburyo abo baturage bagize kandi bakigaragaza mu bidukikije, bagakora ubukangurambaga bujyanye n’irari ryabo kandi bigashimangira isano iri hagati y’amarangamutima n’abayumva.
Umuyobozi w'ishami rishinzwe ubufatanye mu kwamamaza no kwigisha inganda muri TikTok, Melissa Yang agira ati: "Kuri TikTok, buri gihe dushakisha uburyo bwo korohereza ibicuruzwa n'abamamaza kwamamaza guteza imbere ibintu bikurura ndetse n'ubukangurambaga bugira ingaruka ku baturage ba TikTok." Ati: "Twishimiye gushimangira itangazamakuru ndetse na serivisi zita ku guhanga udushya hamwe n'ibigo, dutanga ibisubizo bishya bikomeza kuzamura urwego rw'ubukangurambaga bwabo ku rubuga."
Hamwe nicyitegererezo cyibihe nyabyo, Abamonaki bakora ku muvuduko wumuco, batanga ubukangurambaga bwihuse bujyanye nibitera ibiganiro nibigenda mubidukikije. Ubu buryo bumaze kubona ikigo cyatsindiye ibihembo bibiri muri TikTok Ad Awards, harimo Ikigo cy’umwaka, ndetse n’inkuru zatsinze nko kwiyamamaza ku kinyamakuru Luiza, Pringles, na Natura.
Mu birori byo "Kumurika ibihembo bya TikTok Ad Awards", byatejwe imbere na Monks Burezili, Aline Izo, ushinzwe kwamamaza, kwamamaza no gutumanaho mu kinyamakuru Luiza, yavuze ku kamaro k’ubukangurambaga bwabonye igihembo cy'uwamamaza umwaka ndetse n'ubufatanye na Monks. Ati: "Byari ingirakamaro cyane kuko byerekanaga ko byari byiza gutangira vuba, kugerageza, gukora amakosa, kwiga - kandi ikiruta byose, kumva ko tutagikora amatangazo gusa, dukora imyidagaduro, dukora TikTok. Ikibazo gikomeye twagize ni ukubaka 'Kuboneka kuri Magalu' no kwinjiza amafaranga menshi.
Umuyobozi w'ishami rya Monks muri Marina, Marina Pires agira ati: "Uku kumenyekana kwerekana ubufatanye bushingiye ku kwizerana, guhuza icyerekezo, no ku bufatanye bukomeye. Gukorana na TikTok bidufasha kurenga ibisanzwe, dushakisha indimi nshya, imiterere, ndetse n'ibishoboka kugira ngo ibicuruzwa bishobore kuba bimwe mu bigize umuco. Twishimiye cyane kumenyekana ndetse tunashimishwa cyane n'ibiri imbere."
