Roberto James, impuguke izwi cyane mu myitwarire y’abantu akaba n'umuhanga mu bijyanye na psychologiya, yasohoye igitabo cye gishya yise "Inararibonye zo gucuruza Abanyamerika: Urugendo mu mutima wo kurya." Akazi ni ibisubizo byubushakashatsi bwakozwe mu gihe cyiminsi 100, aho umwanditsi yagiye mu turere dutandukanye two muri Amerika gusesengura imyitwarire y’abaguzi n’imigendekere y’ubucuruzi bw’igihugu.
Ufatwa nk'icyitegererezo ku isi, Amerika yabaye laboratoire ya Roberto James, usobanura mu gitabo cye uburyo umuco waho ugira ingaruka ku bicuruzwa, kuva ku ngeso zo guhaha kugeza ku bicuruzwa na serivisi. Umwanditsi agira ati: "Kimwe mu byo nabonye ni uburyo abaguzi b'Abanyamerika baha agaciro ibikorwa bifatika n'umuvuduko. Ibi bituma kwikorera, urugero, bikenewe mu nzego zitandukanye zicuruzwa, kuva mu maduka manini kugeza ku maduka yoroshye. Kandi ikoranabuhanga rifite uruhare runini muri urwo rwego".
Roberto agaragaza kandi uruhare rukomeye rw’ubukorikori (AI) mu mpinduramatwara yo kugurisha, atanga uburyo bushya bwo guhura n’abakiriya, cyane cyane abakiri bato, no kumenyekanisha uburambe mu guhaha. Guhora dushakisha uburyo bworoshye kandi bufatika n’abaguzi b’abanyamerika bituma "amasoko yegeranye" ari ikintu cyingenzi mu bucuruzi bw’igihugu.
Roberto James asoza agira ati: "Kamere y'ubu bushakashatsi irashobora gutanga icyerekezo cyihariye cyo gusobanukirwa ibicuruzwa n'ibibazo byayo mu buryo bufatika kandi bw'uburambe. Iki gitabo kiyobora amajyambere, imigendekere, n'ibitekerezo bishya buri mucuruzi agomba kumenya".
Hagati aho, gucuruza muri Berezile bifite ibihe byiza mu 2024. Amakuru yatanzwe n’ikigo cya Berezile gishinzwe gucuruza no gucunga amasoko y’abaguzi (Ibevar) yerekana ko, kubera igabanuka ry’ifaranga, urwego rwateye imbere ugereranije n’umwaka ushize. Inzego zicuruzwa zabujijwe, usibye ibinyabiziga n'ibikoresho by'ubwubatsi, zazamutseho 2,1% kuva muri Mata kugeza muri Kamena 2024 ugereranije n'icyo gihe cyo muri 2023.
Serivisi:
Itangizwa ry'igitabo “Inararibonye zo gucuruza Abanyamerika: Urugendo mu mutima wo kurya”, cyanditswe na Roberto James
Amatariki: 10-12 Nzeri 2024, guhera 1:30 PM kugeza 9:00 PM.
Aho uherereye: São Paulo Expo - Rodovia dos Imigrantes, Km 1.5
