Mu birori by’imikoranire y’umuco, bibera mu kigo cya , Mackenzie Publishing izashyira ahagaragara igitabo cyitwa Competitive Dynamics: Kuva ku masoko gakondo kugeza ku gihe cya Digital , igitabo cyanditswe na Nelson Roberto Furquim, umwarimu w’ubuyobozi muri kaminuza ya Mackenzie Presbyterian (UPM).
Igitabo kigamije abanyeshuri, abashakashatsi, abayobozi, ninzobere mu isoko, igitabo gitanga isesengura ryuzuye ryingamba zipiganwa mubucuruzi. Hamwe n'icyerekezo gikomeye kandi cyimbitse, inyandiko isuzuma imbaraga zo guhatanira amasoko mu nzego zitandukanye, itera impaka n'ibitekerezo bikungahaza uburezi ndetse n’ibigo.
Igitabo cy'impapuro 178 kiyobora abasomyi binyuze mubushakashatsi bwihindagurika ryamarushanwa, kuva kumasoko gakondo kugeza nubu, bitanga urufatiro rukomeye rwibitekerezo byingenzi nintererano zingirakamaro kubanyamwuga bashaka kuzamura ubumenyi bwabo no guteganya imigendekere yisoko rya digitale.
Imurikagurisha rizaba ku ya 17 Ukwakira saa kumi n'ebyiri za mu gitondo kuri Interfaces da Cultura, ritanga umwanya wo gucengera mu biganiro bijyanye n'ejo hazaza h'ihiganwa no guhindura imibare mu bigo.
Serivisi:
Itangizwa ryibitabo : Imbaraga zirushanwe: Kuva kumasoko gakondo kugeza mugihe cya Digital
Itariki nigihe: 17 Ukwakira, 6 PM
Aho uherereye: Rua da Consolação, 930, Consolação, São Paulo - SP
Andi makuru: Kanda hano
