Ecommerce na Prática , ishuri rikomeye rya e-ubucuruzi ku isi, rimaze gushyira ahagaragara igitabo cyitwa Black Ugushyingo Playbook , igitabo cyuzuye kandi ku buntu ku masosiyete ashaka gukoresha neza Ugushyingo, kimaze kwigaragaza nka "Ugushyingo k'Umukara". Igitabo gishobora gukururwa kubuntu , gitanga amakuru ninama zuburyo bwo gutegura ubucuruzi bwawe bwa e-ubucuruzi kugirango ibicuruzwa byiyongere kandi bigaragare mugihe cyunguka cyane cyo kugurisha.
Amakuru aturuka muri Nuvemshop yerekana ko, hagati yitariki ya 20 na 26 Ugushyingo 2023, imishinga mito n'iciriritse ya e-ubucuruzi yinjije miliyoni 163.5 z'amadolari y’Amerika - urugero rw’ubushobozi bw'iki gihe. Ariko ikigaragara nuko igihe cyo kwamamaza gitangira kare cyane, kandi amahirwe yo kugurisha . Ikindi gice cyamakuru, cyatanzwe ninzu ya RTB, cyerekana ko uku kwezi ari kamwe mu bandika umubare munini w’impinduka nyinshi ku isi, hamwe na 20% kurusha abandi.
Nk’uko byatangajwe na Bruno de Oliveira, umuyobozi mukuru wa Ecommerce na Prática, yagize ati: "Ku wa gatanu w'umukara ntabwo ari ku wa gatanu wanyuma w'Ugushyingo gusa; ukomeza ukwezi kose, ukurura abakiriya ubudahwema. Abacuruzi benshi bananiwe gukoresha ayo mahirwe kubera ko badahuza ingamba zabo zo kugurisha n'imyitwarire mishya y'abaguzi, akenshi bikubiyemo no kugura hakiri kare."
Imiyoboro izahindura ibicuruzwa byawe.
Igitabo cyo mu Gushyingo cy'Umukara gitanga ingamba zikomeye zo kuzamura ibicuruzwa binyuze mu miyoboro ya interineti nka WhatsApp, Instagram, amasoko, n'amaduka yo kuri interineti. Ikindi kintu cyingenzi kigamije gutsinda muri iki gihe, nkurikije icyerekezo, ni umuryango ukenewe kugirango ukemure ibicuruzwa byinshi kandi utange uburambe bwiza bwo guhaha, bisaba igenamigambi nisesengura ry isoko.
Kuguha igitekerezo, 39% byabaguzi barashaka kugura kuri iyo tariki, nkuko ubushakashatsi bwakozwe na Panorama do Consumo Black vendredi 2024, bwakozwe na Globo. Ariko, mubabajijwe badateganya kuzitabira, kugabanuka hejuru ya 50%, kohereza kubuntu, no gutanga byihuse birashobora gutuma bahindura ibitekerezo. Ubuyobozi bwigisha uburyo bwo gufata iki gice kitaramenyekana, kubahindura mubakiriya b'indahemuka.
Hanze y'igitabo gikinirwaho, ishuri rya Ecommerce na Prática - rizwi nka “Netflix ya e-ubucuruzi” - ritanga amasomo, ibikoresho, n'inkunga ya ba rwiyemezamirimo mu byiciro byose by'urugendo rwabo rwa e-bucuruzi, byose hamwe. Mu barimu b'inararibonye, basobanukiwe cyane n'ibikorwa bya buri munsi kandi bigezweho ku bijyanye n’ibicuruzwa nyamukuru bigurishwa, harimo amazina nka: Bruno de Oliveira, Letícia Vaz, Babi Tonhela, Uana Amorim, Rafael Kiso, Diego Santana, Rodrigo Giraldelli, Letícia Vaz, Thiago Franco, Bruno.
Serivisi
: ubuyobozi bwo kugurisha ukwezi kose k'Ugushyingo.
Gukuramo ihuza: https://enp.vc/ikinamico-bf?utm_source=organico&utm_medium=imprensa&utm_campaign=yobora
