Kuva ku ya 30 Nyakanga kugeza ku ya 1 Kanama, Compass UOL , imwe mu masosiyete agize itsinda rya AI / R, umuyobozi w’isi ku isi mu guhindura imibare itwarwa n’ubwenge bw’ubukorikori (AI), izerekana, ku bufatanye n’abakiriya bayo, ibisubizo byayo byo guhindura AI ku nshuro ya 15 y’ihuriro rya E-ubucuruzi muri Burezili. Mu birori binini byo kuri interineti ku isi, isosiyete izagaragaza udushya twakozwe na Generative Artificial Intelligence (Gen AI) mu bucuruzi bwo kuri interineti.
Mu guhanga udushya Compass UOL izazana muri ibyo birori harimo hyper-personalised personal progaramu yo guhanura ibicuruzwa (kwambuka no kugurisha-kugurisha), kwihuta gutezimbere ishyirwaho rya tagi ya SEO nibisobanuro byibicuruzwa, ibiganiro bikoreshwa na AI, ibiganiro bya Retrieval Augmented Generation (RAG) kugirango habeho imikoranire myiza yabakiriya, hamwe no kubyara amashusho yibicuruzwa bifatika kandi bifatika.
Icyerekezo kigaragara mu bucuruzi bwa NRF buheruka kwerekana , insanganyamatsiko "Itangazamakuru ricuruza" izakemurwa na "RISE" - umuvuduko wibanze ku micungire y’ibitangazamakuru byo kuri interineti bihujwe n’urubuga rwa interineti rw’ubucuruzi. Iki gisubizo gikoresha ubwenge bwa artificiel kugirango utange amatangazo yukuri kandi yihariye.
Umuyobozi mukuru wa Global Retail Practice muri Compass UOL, Alisson Aguiar agira ati: "Intego yacu ni ugusangira no gucukumbura inzira zingenzi zo gucuruza, gutanga ubunararibonye kandi butungisha abantu bose bahari." Ati: "Twiyemeje kuyobora impinduka mu buryo bwa digitale hamwe n'ibisubizo bigezweho biganisha ku gihe kizaza cyo kugurisha ku mubiri no kuri interineti."
Intsinzi: Serivisi ishinzwe ibiryo ya Delly
Usibye ibiganiro n’imyiyerekano bizabera mu ihuriro ry’ubucuruzi bwa E-ubucuruzi muri Burezili, hazaba kandi ikiganiro kidasanzwe cyatanzwe na Guilherme Bayer, Umuyobozi mukuru wa Digital Transformation muri Delly's Food Service, abakwirakwiza ibicuruzwa byinshi bibanda kuri serivisi z’ibiribwa ndetse n’umucuruzi wa kane mu bucuruzi muri Berezile. Muri ibyo birori, umuyobozi azabagezaho intsinzi yateguwe kubufatanye na Compass UOL.
Mu kiganiro yatanze, yise “Igurishwa rya Digital muri B2B: Inzitizi z’imibare y’imibare n’igurisha ry’amasosiyete,” Bayer azakemura ibibazo nyamukuru byo gushyira mu bikorwa umubano w’ikoranabuhanga n’umuyoboro wo kugurisha ku isoko ryo kugabura ibiribwa muri Berezile. Azasangiza kandi uburyo Delly n'abafatanyabikorwa bayo mu bucuruzi bahura nazo kandi batsinde izo nzitizi.
Icapiro rya 15 rya E-ubucuruzi Ihuriro rya Berezile
Hamwe n’ibice 30 birimo, amasaha arenga 330 yuburambe, abavuga rikijyana barenga 350, abamurika ibicuruzwa barenga 270, abitabiriye barenga 25.000, hamwe n’amafaranga agera kuri miliyari 1.5 y’amadorali y’ubucuruzi bwinjijwe mu bucuruzi, Ihuriro ry’Ubucuruzi muri Burezili 2024 rizahuza ibirango by’isi, abayobozi, ndetse n’abafata ibyemezo kugira ngo basangire udushya tugezweho ndetse n’ibikorwa byingenzi bigena ejo hazaza h’ubucuruzi. Uruhare rwa Compass UOL muri ibyo birori rwongeye gushimangira isosiyete yiyemeje guhindura imibare no guhanga udushya mu bucuruzi bwa e-bucuruzi.
UMURIMO:
Amatariki: 30 Nyakanga kugeza 1 Kanama
Aho uherereye: Akarere ka Anhembi
Aderesi: Av. Olavo Fontoura, 1209 - Santana - São Paulo
