Ku nshuro ya gatatu yikurikiranya, Vestcasa yatsindiye igihembo ku bicuruzwa byishimiwe cyane n’abaguzi mu gice cy’ibicuruzwa byo mu rugo ku rutonde rwa Ibevar 2024. Iki gihembo kizatangwa ku mugaragaro muri Kanama, gisesengura amasosiyete 120 yo gucuruza mu gihugu, agereranya hafi 30% y’ibicuruzwa bikoreshwa mu gihugu, usibye imodoka.
Usibye gutanga ibiciro biri hasi rwose, rimwe mumabanga yo gutsinda kwa Vestcasa ninshingano zimibereho n’ibidukikije. Raporo y’ubucuruzi 2024 yakozwe n’isosiyete ikora ibijyanye n’ikoranabuhanga yishura Adyen, Burezili nicyo gihugu cya kabiri gihangayikishijwe cyane n’imibereho n’ibidukikije by’abacuruzi, igisubizo cyatanzwe na 46% by’abaguzi. Nk’uko ubushakashatsi bubyerekana, Abanyaburezili benshi (56%) bari kwishyura byinshi ku bicuruzwa iyo ugurisha mu mucyo ku ngamba zikoreshwa mu kugabanya ingaruka z’ibidukikije.
Ku bijyanye na Vestcasa, usibye isosiyete ikora inshingano zayo mu kuramba ku isi, umuguzi na we yishyura make, byerekana ko igihembo cyongeye guhabwa na Ibevar Ranking atari impanuka. Ahmad Yassin, washinze Vestcasa akaba n'umuyobozi mukuru, yagize ati: "Twishimiye ko twongeye kumenyekana." "Kuba turi nka sosiyete ishimwa cyane mu gice cy'umwaka wa gatatu wikurikiranya byerekana ko turi mu nzira nziza."
Icyatsi kibisi (mubyukuri)
Urunigi rwo gucuruza rwibanze ku buriri, imyenda yo kumeza, imyenda yo kwiyuhagiriramo, imitako yo mu rugo, ibicuruzwa byo mu rugo, ibiryo, n'ibinyobwa, Vestcasa isa nkaho yabonye formulaire nziza yujuje ibisabwa byose byo gucuruza icyatsi. Mugihe kugabanya guta plastiki, ibitambaro, nibindi bikoresho mubidukikije binyuze mubikorwa bitandukanye, binatanga ubutunzi - amafaranga yinjiza, akazi, nibindi - guha abantu imbaraga nke zo kugura ibintu kubintu, mubindi bihe, bidashoboka kugura. Inzira nziza yo kurya.
Hamwe nubucuruzi bwubucuruzi bwahumetswe nisosiyete yo muri Amerika Costco, abanyamuryango bayo bishyura amafaranga yo kubona ibintu bitandukanye - kuva ibiribwa na elegitoroniki kugeza ibikoresho byo mu nzu ndetse n imyambaro - ku giciro cyo kwamamaza, Vestcasa yashinze club y’abanyamuryango ibinyujije mu gutanga ibiciro by’ipiganwa. Icyibanze ni hejuru-kumurongo wibintu nibintu. Yassin abisobanura agira ati: "Ntabwo ari ukugurisha ibicuruzwa ku giciro gito gishoboka." Ati: "Ni ukugurisha ibicuruzwa byiza bishoboka ku giciro gito gishoboka. Kubera ko inzira yoroshye yo kugabanya ibiciro ari ukugabanya ubuziranenge. Kandi ntitwifuza kubikora."
Kera cyane mbere yuko guverinoma itangira kwikuramo ubwonko igerageza kugabanya igiciro cyinyama, Vestcasa yari isanzwe ishimisha abakunzi ba barbecue. Icyicaro cyayo i São Paulo n'amashami muri Minas Gerais, Rio de Janeiro, na Santa Catarina, urunigi rutanga ikiro cya picanha (rump steak) ku madorari 29.90 hamwe n’inzoga ya byeri ku madorari 1 ku banyamuryango ba club y’ubucuruzi. Kugira ngo winjire muri iyi kipe, imaze kugira abanyamuryango barenga miliyoni, abaguzi bishyura buri mwaka amafaranga 70 y’amadolari y’Amerika, bakabona ibicuruzwa ku giciro cyihariye no kugabanywa kugera kuri 70% ugereranije n’agaciro k’isoko.
Nk’uko Yassin abitangaza ngo rimwe mu mabanga y'isosiyete ni ugutegera amajwi y'abayoboke bayo barenga miliyoni 10, umubare ukaba ugenda wiyongera ku gipimo cy'abafana bashya barenga 11,000 ku munsi ku mbuga nkoranyambaga. Uwayishinze agira ati: "Turabikurikirana cyane, cyane, cyane: ibyo umuguzi avuga, urwego rushimishije, icyo bashaka". "Uyu munsi, ibyemezo byose by'isosiyete bigengwa n'ibyo umuguzi atuyobora. Uyu munsi, ntabwo dukeneye gukora ubushakashatsi bwimbitse. Tugomba kumva buri munsi ibyo uyu mukiriya avuga."
Ibicuruzwa bidafite gupakira
Vestcasa, yavutse ari icyatsi - ibara ryemewe kuva ryashingwa mu 2008 - ikomeza ibikorwa birambye. Hagamijwe kugabanya ingaruka z’ibidukikije ku bikorwa byayo, urunigi rwakoresheje uburyo bwo kugurisha ibicuruzwa bidafite ipaki ya pulasitike cyangwa agasanduku k'amakarito. Urunigi rugurisha impapuro zigera ku 120.000 kumunsi, zose zidapakira. Niba abaguzi bifuza kugura ibicuruzwa mumifuka ya pulasitike, isosiyete igurisha ukwayo, ikabuza ikoreshwa rya plastiki. Muri rusange, mu kugurisha ibicuruzwa nta gupakira, isosiyete igereranya ko yirinda kujugunya toni 120 za plastiki mu bidukikije buri kwezi. Buri mwaka, ibi byerekana toni 1,400 nkeya za plastiki.
Ingamba zigamije kugabanya ibiciro byibicuruzwa no kongera abakiriya, ndetse no kugira uruhare mu kugabanya imyanda. Rimwe na rimwe, igiciro cyo gupakira kirashobora kwerekana 70% byagaciro kikintu. Yassin abisobanura agira ati: "Gupakira ntabwo bigira ingaruka gusa ku bicuruzwa bigaragara ku gipangu. Hariho ikiguzi cyo gushyira ibintu imbere mu bipfunyika, ubwinshi bwiyongereye, bugira ingaruka ku buryo butaziguye n'ibikoresho byo gutwara abantu, bigatuma amafaranga yo kubika menshi, tutibagiwe n'ikiguzi cyo gupakira, ibikoresho byo gupakira, hamwe n'ibikorwa byo gupakira." Ati: “Icyo twibandaho ni ugukora imyanda mike no kongera abaguzi.”
Ku bwe, ikibazo gikomeye cyo kwemeza uburyo bwo kugurisha butarimo ibicuruzwa ni uguhuza abakiriya bumva ingaruka ku isi ibyo gupakira bigira ku isoko ryose. Yassin abisesengura ati: "Ifite ingaruka nini ku buryo ujyana gusa ibintu mu rugo, ukuraho ibipfunyika, ukabijugunya kure." "Mu gushyira mu gaciro ibyaguzwe, umukiriya arangije kumena umwenda wo kwamamaza kandi agashaka ibicuruzwa byiza ku giciro cyiza."
Kugurisha ibintu byavuguruwe
Intego yo kugabanya imyanda y'ibidukikije mu gihe itanga ibiciro byiza ku bakiriya, Vestcasa yibanda ku kugurisha ibicuruzwa bifite inenge. Bamwe baravuguruwe. Abandi, bafite inenge hafi ya zose zidashoboka, bagurishwa kugiciro kinini.
Imyenda nka t-shati, ikabutura, imyenda, ipantaro ifite inenge ntoya ivugururwa nitsinda ryo hanze hanyuma igashyirwa kugurishwa ku giciro cyo hasi - imyenda isanzwe igura amadolari 239, iyo yongeye kuvugururwa, ikajya ku madolari 39, hamwe n-t-shati igura amadorari 150, iyo ivuguruye, igurishwa amafaranga 39.90. Hamwe nibice 14,000 bimaze kugurishwa bitarenze Ugushyingo 2023, ingamba zimaze kwinjiza amafaranga 500.000 $ yinjiza Vestcasa, hamwe nibicuruzwa, mubitekerezo, byajugunywa.
Mu bundi buryo bwo kugurisha ibintu bifite inenge, ibicuruzwa bifite inenge ntoya byabanje gutabwa nyuma yo kunanirwa kugenzura ubuziranenge bigurishwa nkuko biri, nta gusana cyangwa kuvugurura, kubiciro biri munsi yagaciro gasanzwe. Mu Gushyingo gushize, ibice birenga 150.000 byari bimaze kugurishwa muri ubu buryo, byinjiza miliyoni 6 z'amadolari ya Vestcasa.
Iyindi ngamba mugurisha ibicuruzwa bifite inenge ni iyisosiyete gushyira mu gaciro kugurisha ibintu bifite inenge mubikoresho. Kurugero: niba, mumurongo wibirahuri bitandatu, igice kimwe cyaravunitse kandi, mubindi bice byikirahure, bibiri byangiritse, ibice bidahwitse byashyizwe mubikoresho bishya, byuzuye kandi byuzuye, birinda kujugunya ibikoresho byose byibicuruzwa kubera inenge mubice bimwe byabo. Urundi rugero: niba igitanda cyuburiri gifite urupapuro rudakomeye kandi, murindi, igice gifite inenge ni umusego w umusego, ibicuruzwa bimeze neza bishyizwe mumurongo umwe, nanone birinda kujugunya ibikoresho byose kubera ibibazo murimwe mubice byabo.
Ibikoresho byongeye gukoreshwa
Ibicuruzwa byinshi byagurishijwe na Vestcasa bikozwe hamwe nibikoresho fatizo bitunganijwe neza. Fibre ikoreshwa mugukora umusego, ihumure, hamwe nigitanda cyo kuryama bikozwe muri plastiki ikomoka kumacupa ya PET yongeye gukoreshwa. Muri ubwo buryo, moderi zimwe zintebe, ameza, nagasanduku ko kubikamo bikozwe hamwe na plastiki ivuye mumacupa ya PET yongeye gukoreshwa.
Kwamamaza ibicuruzwa byakoreshejwe
Vuba aha, Vestcasa yafatanije na Salim Outlet, ikomeza umwanya muri megastore yayo kuri Marginal Pinheiros muri São Paulo, aho igurisha telefoni zigendanwa, amakaye, n'ibikoresho by'ikoranabuhanga hamwe na garanti. Ku bacuruzi, usibye guhaza ibyifuzo by’abaguzi ku bicuruzwa bihendutse bihujwe n’igitekerezo cy’ubukungu bw’umuzenguruko, iyi gahunda iba inzira yo gukurura abantu benshi ku maduka y’umubiri - uruhare rwabo rwabajijwe imbere y’ubucuruzi bushya ku isi. Ku baguzi, phenomenon itanga amahirwe menshi yo kugura igitekerezo cyo gutanga umusanzu mubidukikije. Kandi, kubagurisha ibintu byakoreshejwe, ingamba bisobanura kubohora umwanya murugo, hamwe no kubyara amafaranga yinyongera. Muyandi magambo, nkuko igitabo kiramba kibitegeka, buri wese aratsinda - harimo nisi.
