Hamwe nuburambe bwimyaka irenga 20 yakusanyije mumasosiyete manini, imishinga CRM, itangazamakuru, nubucuruzi, abayobozi bari mubagize uruhare runini mugutezimbere itangazamakuru ricuruza mugihugu mumyaka yashize. Noneho, barimo guhuriza hamwe iyi nzira mubucuruzi bwashizweho kugirango bunganire abadandaza, abamamaza, urubuga rwikoranabuhanga, hamwe n’ibigo mu kuyobora iyi ecosystem nshya mu buryo bwumvikana kandi busubizwe.
Itangazamakuru ryububiko bwa Digital (DSM) ryatangiye muri Berezile nkinama 100% yonyine yo kugurisha itangazamakuru ritanga ubufasha bwuzuye bwa serivisi. Intego yacyo ni ukuyobora abadandaza mugutegura ingamba zabo zo gucuruza, kubatera inkunga mugushushanya, guhitamo ibikoresho, guhugura amakipe, no guhuza amakuru. Icyarimwe, ikorana nabamamaza hamwe ninzego, ifasha muguhitamo abafatanyabikorwa beza, kubaka inyigo, no gutanga neza ingengo yimari yitangazamakuru. Isosiyete ishingiye ku buryo bwo kugisha inama ingamba zihuza imikorere, ubukangurambaga, gupima gukomeye, n'ubwenge bukorana.
Ricardo Vieira, umufatanyabikorwa washinze Media Store Media, agira ati: "Gucuruza muri Berezile bihura n'amahirwe adasanzwe: guhindura umutungo wacyo mu buryo bw’ibinyabuzima byizewe kandi byunguka cyane. Uruhare rwacu ni uguhuza ibicuruzwa n'abacuruzi kugira ngo ubukangurambaga burusheho kugenda neza, bigira ingaruka nziza ku kugurisha no kugurisha ibicuruzwa."
Carlos Lacerda, umwe mu bashinze DSM, Carlos Lacerda agira ati: "Kugira umuntu uzi isoko, abigiramo uruhare rugaragara, kandi azi kureba ku mucuruzi, uwamamaza, n'ibikoresho icyarimwe ni amahirwe akomeye yo guha agaciro no kwihutisha ibisubizo, haba mu kugurisha cyangwa kugaragara."
Ubujyanama butanga isuzuma ryuzuye ryibikorwa byitangazamakuru byacururizwamo mubigo, bigashiraho gahunda yihariye kuri buri cyiciro cya funnel (kurubuga, itangazamakuru ryo mu iduka, hamwe nu rubuga), ishyigikira ibisobanuro bya KPI, hamwe nuburyo bujyanye n'ibipimo byo gupima no kubitanga. Byongeye kandi, DSM ikorana kandi n’abacuruzi kugira ngo yihutishe imiterere y’ibice bishya by’ibicuruzwa nk’icyitegererezo cy’ubucuruzi, ndetse no kwihutisha amafaranga y’ibarura, hamwe n’ingamba zo kwamamaza no gucunga neza ingendo mu bucuruzi butandukanye.
Mu bintu bitandukanye by’ubujyanama harimo gutegura igenamigambi, gushinga amatsinda yubuhanga, inkunga yo kugurisha, gushyira mu bikorwa amakuru ahujwe, guteza imbere ubukangurambaga bufatanya n’abacuruzi, no gutanga raporo 360º zerekana imikorere yo kwiyamamaza. Intego ni ibirango byombi hamwe nu munyururu wo kugurisha kugirango ubone umusaruro, guhanura, no kugaruka neza kubushoramari bwabo.
Lacerda yemeza ati: "Imiyoboro inyuranye yo gucuruza mu miyoboro inyuranye irakora mu byiciro bitandukanye byo gukura mu micungire y’imicungire y’imiyoborere n’imiyoborere. Ni ngombwa kumva intambwe zifatika kuri buri wese muri bo kugira ngo agere ku cyiciro gikurikira kugira ngo yihutishe umwuga w’ibitangazamakuru bicuruza, kugira ngo ibisubizo bihinduke kandi byuzuze intego z’ibicuruzwa byamamaza, byemeze ko umuntu yihariye, igipimo, n'ibisubizo."
Hamwe na gahunda yo gutanga konti zirenga 10 n’ibicuruzwa n’ibicuruzwa byamamaza bitarenze Ugushyingo 2025, Media Store Media isanzwe itegura ubufatanye n’imiyoboro mu biribwa, imiti, inzu yo mu rugo, ndetse n’isoko. Iyi nama kandi izateza imbere amahugurwa n'ibitabo birimo guteza imbere uburezi n'ubuyobozi mu bitangazamakuru bicuruza muri Berezile.
Icyemezo cyo gushakisha DSM cyaturutse ku kumenya ko isoko rya Berezile ridafite ubujyanama bwigenga, bwihariye bwibanze gusa ku bicuruzwa bicuruza. Vieira ashimangira ati: "Hariho itandukaniro nyaryo hagati y'intego z'ibirango n'ubushobozi bw'abacuruzi. DSM yashizweho kugira ngo iyobore iyo sano hamwe n'icyerekezo cy'ubucuruzi, ishyirwa mu bikorwa n'ikoranabuhanga."
