Kwishyira ukizana kwabaye kimwe mubyingenzi byingenzi byabaguzi mumyaka yashize. Usibye guhindura ibyiyumvo byo kuba umuntu no guhezwa mubintu byaguzwe, ubu bwoko bwubuguzi bwanagaragaye ko burambye mu bukungu ku bicuruzwa byerekana imideli: hamwe no gucapa igihe nyacyo, urugero, ibikenerwa mu bubiko biravaho, kandi umukiriya ahita agenda hamwe nicyo kintu akurikije.
Nk’uko byatangajwe na Paulo Akashi, Umuyobozi ushinzwe kugurisha muri Brother, isosiyete imaze ibinyejana byinshi izwiho kuzana ibisubizo bishya byo gucapa imyenda ya digitale mu gihugu, iri soko riratera imbere. "Ubushakashatsi bwakozwe na Grand View Research ku bijyanye no kwimenyekanisha mu kwerekana imideli bugaragaza ko isoko mpuzamahanga ku bicuruzwa by’umuntu ku giti cye binyuze mu icapiro ry’imyenda rigomba kugera kuri miliyari 43.3 z'amadolari ya Amerika mu 2030, hamwe n’ikigereranyo cy’ubwiyongere bw’umwaka (CAGR) kingana na 9.7% hagati ya 2023 na 2030. neza, kugabanya amafaranga yo gukora kugirango yizere inyungu kandi yongere agaciro kubice ".
Yatangijwe mu 2022, icapiro rya digitale yumuvandimwe muri Berezile rishobora gukorera ba rwiyemezamirimo bato ndetse n’amasosiyete manini, byemeza umusaruro mwiza. Nibibaho kuri umuvandimwe GTX Pro, imashini ishoboye gucapa igice kinini cyane mumasegonda 30, ukurikije igishushanyo nibikoresho. Uyu muvuduko utuma ibigo byuzuza ibisabwa bigenda byiyongera bitabujije igihe ntarengwa cyo gutanga.
Paulo agira ati: "Hamwe n'ibisubizo byacu, abakiriya barashobora gutanga umusaruro byihuse kandi bifite ireme, haba ku itegeko rimwe cyangwa ku rugero runini. Ibi bihindura uburambe bw'abakiriya kandi bikazamura umusaruro w'ubucuruzi".
Inzira muri Gen Z.
Ku bijyanye no kwimenyekanisha, Igisekuru Z ni rimwe mu matsinda ashakisha ibicuruzwa byihariye, nk'uko ubushakashatsi bwakozwe na Grand View Research bubitangaza. Aba baguzi, bavutse mu myaka ya za 2000, binjira murwego rwabaguzi bafite ibyifuzo bishya: bibanda ku buryo burambye, bashaka gukoresha bike kandi byiza, kandi kwimenyekanisha ni itandukaniro ryingenzi. Kwandika-kubisabwa birahinduka igisubizo gifatika, kuko gihuza amabara yo murwego rwohejuru no gukosora hamwe n'umuvuduko hamwe nibishoboka byo gukora ibicapo byihariye.
Umuyobozi mukuru w'abavandimwe ashimangira agira ati: "Iyo dutezimbere ibisubizo byacu, twibanda kuri sisitemu y'imikorere ihuza uburyo bwo gucapa neza imyenda (DTG), bigatuma ibigo bitanga ibicuruzwa bito bito bititaye ku bwiza cyangwa ku giciro cyiza". Kugeza ubu, ibigo birenga 50 bimaze gutangwa n'ibisubizo by'isosiyete.
