Ikirangantego cyo kwita ku ruhu no gutunganya imisatsi yo muri Berezile, Ricca, cyo muri sosiyete ya Belliz, cyahinduye ubucuruzi bwa e-bucuruzi bwikubye inshuro eshatu kugurisha mu mezi umunani gusa. Ihinduka ryashobotse binyuze mu ivugurura ryakozwe ku bufatanye na Nação Digital, isosiyete iri mu itsinda rya FCamara. Iyi gahunda yatangiye mu 2022, yahinduye imurikagurisha rya digitale kandi inoza umubano n’abayigana, itanga umusaruro ushimishije mu gihe gito.
Imibare irerekana ingamba zagenze neza. Mugihe cyo kwiyamamaza, ibicuruzwa byinjira buri kwezi byiyongereyeho 300% ugereranije nigihe cyashize. Byongeye kandi, Ricca yafunze 2024 bivamo ibisubizo birenga 200% ugereranije n’amafaranga yinjiye mu 2023, byerekana ko na nyuma yo kwiyamamaza kurangiye, ikirango cyakomeje guhuzwa n’abaguzi bacyo. Birakwiye kwerekana ko kwiyongera kwa 286% muri Kanda-Binyuze ku biciro (CTR) byaguye ubushobozi bwo guhindura. Urubuga rwabonye kandi 146% byiyongera mu masomo, bitanga amahirwe menshi yo kugaragara no kugurisha. Byongeye kandi, Garuka kumafaranga yakoreshejwe (ROAS) yazamutseho 158%, atezimbere umutungo washoye, kandi kugabanuka kwa 57% kugiciro kuri Kanda (CPC) byatumye ikirango kigera kubakoresha benshi bafite ingengo yimari imwe.
Nubwo yari imaze kumenyekana neza mubicuruzwa bifatika, Ricca yahuye ningorane zo gupima umuyoboro wa e-ubucuruzi. Isosiyete yari ikeneye kwerekana ishusho ihuje n’ibyo abayitezeho, mu gihe icyarimwe itegura ingamba zishobora kongera kugaragara n’akamaro k’urubuga, bigira ingaruka ku igurishwa rya digitale.
Kugira ngo iki kibazo gikemuke, itsinda ry’itangazamakuru n’itumanaho rya Nação Digital na Belliz bafatanije ingamba zo kwerekana ibicuruzwa, bigizwe no guhuza gushimangira ibicuruzwa n’imikorere yo kugurisha. Umushinga warimo gushushanya birambuye urugendo rwubuguzi, kumenya aho ububabare bwabaguzi bukenewe, no kubuhuza nibicuruzwa byiza.
Kimwe mu bikorwa by'ingenzi ni ubukangurambaga bwo gusubiramo ibicuruzwa byatangijwe muri Nzeri 2023, byibanze ku kubaka icyizere no gushimangira gutekereza ku bicuruzwa mu kwita ku ruhu, gutunganya umusatsi, ibikoresho byo kwisiga, n'ibindi byiciro Ricca ikoreramo. Ubukangurambaga bwarimo ubufatanye n’abaterankunga n’abaguzi bashizeho ibintu bifatika kugira ngo bashimangire icyifuzo cy’abaturage kandi bongere amatsiko mu mikoranire ya mbere.
Rodrigo Martucci, umuyobozi mukuru wa Nação Digital, avuga ko ubufatanye hagati y’amakipe bwari ingenzi mu nzira zose - kuva mu isesengura kugeza ku ishyirwa mu bikorwa ry’ingamba. Ati: "Ibisubizo ni ibintu bitangaje iyo ufite umukiriya ufite ubushake bwo gukora ibintu, ikigo cyiyemeje 100% kugira ngo umushinga ugende neza, ndetse n'inzego zikenewe kugira ngo ibintu byose byateganijwe bigerweho. Iyi mikorere ni ngombwa kugira ngo iyi ntsinzi igerweho."
Gil Bezerra, COO wa Belliz, ashimangira ko "Guhuza ingamba hagati ya sosiyete ya Belliz na Nação Digital, hamwe no guhuza neza urugendo rwo kugura abakiriya b’ikirango cya Ricca, ni byo byagenze neza byatumye uyu mushinga ugaragara."
Hamwe nibisubizo bihamye bimaze kugerwaho, umushinga urimo uratera imbere mubice bishya, nkibirimo, CRM, no kwaguka muburyo bushya bwa digitale. Ricca ikomeje gushakisha udushya twongera ubunararibonye bwabakiriya, turusheho gushimangira isoko ryayo yo kwisiga.
