Ninde utarigeze yinjira kurubuga afite inyungu imwe mubitekerezo, gusa yarangije kugura ibintu bitandukanye nibyo bateganya? Nibyiza, menya ko ibyo bitabaho kubwamahirwe, kandi akenshi ni ibisubizo byibyo bita itangazamakuru ricuruza, ingamba zerekeza kumyitozo yo kwerekana ibikubiyemo byamamaza aho bigurishwa. Iki gitekerezo kirimo kwiyongera cyane mubidukikije, cyane cyane mumasoko nka Amazon, Mercado Livre, Shopee, nindi miyoboro minini yo gucuruza.
Mu ntumbero yo guhindura imyitwarire yabaguzi murugendo rwubuguzi, itangazamakuru ricuruza rihagaze kumurongo wo kugurisha ryerekana imbaraga mukwemerera ibicuruzwa kugera kubaguzi neza kandi bifatika, bikabije guhinduka no kuba indahemuka. Nk’uko byatangajwe na Gabriel Lima, umuyobozi mukuru akaba ari na we washinze ENEXT , impuguke mu bijyanye na sisitemu yuzuye, ubujurire bukuru bw'iyi ngamba ni imiterere. Asobanura agira ati: "Abaguzi bamaze gutegurwa kugura, ibyo bigatuma iyi ngamba ikora neza mu kongera impinduka no kurushaho kugira uruhare mu kumenyekanisha ibicuruzwa."
Ntabwo bitangaje, Gucuruza Itangazamakuru ni kamwe mu turere twihuta cyane mu kwamamaza ibicuruzwa. Dukurikije imibare yavuye mu bushakashatsi bwa Newtail 2024, biteganijwe ko ishoramari ku isi mu ngamba rizarenga miliyari 50 z'amadolari ya Amerika mu 2025, Amerika y'Epfo ikaba ihagarariye igice kinini cy'ayo mafaranga. Mu bijyanye n'iri terambere, ubushakashatsi bwakozwe na ENEXT, ku bufatanye na Newtail, bwerekana ko 79% by'inganda zo muri Berezile zikorana n'Itangazamakuru ricuruza, mu gihe 100% muri bo bemeza ko igitekerezo ari inzira nshya mu bucuruzi.
ENEXT ubwayo yagize uruhare runini mu gushyira mu bikorwa itangazamakuru ricuruza bimwe mu bicuruzwa byamamaye mu gihugu. Nkikigo cyemewe cyane muri Amazone na Mercado Livre Ads, ubujyanama bwateguye ingamba zishingiye ku bwenge bwamakuru, kwimenyekanisha, no gukomeza gukora neza. Uyu murimo watumye ibirango bikomeye byagura neza kandi bigatanga ibisubizo byinshi mumasoko akomeye yigihugu.
Nivea: Iterambere rikomeye kuri Amazone na Mercado Libre
Imwe mu murikagurisha rinini ku isi no kwita ku ruhu, Nivea yateye intambwe igaragara mu buryo bwa digitale muri Berezile binyuze mu ngamba z’ibicuruzwa. Kuri Amazone honyine, ikirango cyiyongereyeho 110% kugurisha ugereranije n’umwaka ushize, hamwe n’amata y’umubiri Moisturizer ya Dry Skin 400ml abaye ibicuruzwa bya gatatu byagurishijwe cyane kuri platifomu. Uyu muyobozi abisobanura agira ati: "Igikorwa cyo gutandukanya cyatwemereye kugera ku bantu bakwiriye mu gihe gikwiye, twongera igipimo cyo guhindura no kwagura amasoko yacu ku masoko." Kuri Mercado Livre, iterambere ryabaye hafi 80%, itsinda ryitangazamakuru rishinzwe 73% yibicuruzwa byose byagurishijwe. Ibisubizo byari imbuto zimbaraga zifatanije na ENEXT, zishyigikiwe nigice gisobanutse neza hamwe no kwamamaza neza, ibyo bikaba byaratumye Nivea irushaho kugaragara neza, kugera kubateze amatwi, no kwihagararaho nk'icyitegererezo mumasoko yatoranijwe.
Eucerin: Uruhare runini mu nganda zubwiza
Eucerin kandi yungutse byinshi mu gushora imari mu bitangazamakuru bicuruza, hiyongereyeho 197% kugurisha kuri Amazone ugereranije n’umwaka ushize, bishimangira ko bihari mu binini binini mu rwego rw’ubwiza. Iyi mikorere yatumye Eucerin igera ku mwanya wa munani mu bicuruzwa byagurishijwe cyane ku rubuga rwa interineti, kimwe mu bicuruzwa byacyo ndetse kigaragara no mu bicuruzwa 15 bya mbere byagurishijwe cyane. Umuyobozi mukuru wa ENEXT agaragaza ati: "Ubwenge bw'amakuru no gutezimbere ubudahwema byari urufunguzo rwo kugera kuri ibyo bisubizo bitangaje, kugira ngo buri shoramari ry'itangazamakuru rihindurwe ku nyungu nyayo ku bicuruzwa." Ni muri urwo rwego, imirimo y’ikigo yemereye ikirango kwagura uruhare rw’isoko kandi inashyira mubikorwa ibicuruzwa byayo kugira ngo bigire akamaro kanini kandi bifatanye n’abaguzi.
