Hamwe na miliyari zisaga 1.5 z'amadorali yo kugurisha buri mwaka no kugurisha toni zirenga imwe y'ibiribwa ku munota, Cayena yigaragaje nk'imwe mu mbuga za mbere zikwirakwiza mu bucuruzi bw’ibiribwa. Ubu, isosiyete iratera imbere mu rwego rushya: gushora imari mu bitangazamakuru bicuruza kugirango ishimangire inganda z’ibiribwa ku masoko mashya .
Mu murenge wa B2C, amasosiyete nka Magazine Luiza, Mercado Livre, na Carrefour yamaze guhuriza hamwe ibikorwa by’itangazamakuru byo gucuruza nk'inzira nshya yinjira, aba abakinnyi bafite abantu benshi, nk'uko ya 2024 yo gucuruza ibitangazamakuru byashyizwe ahagaragara na Newtail ibigaragaza. Mu gice cya B2B, iyi nzira iracyari mu ntangiriro zayo, ariko iragenda yiyongera kuko amasoko yihariye ashaka gutandukanya itangwa ryabo no kongerera agaciro abafatanyabikorwa babo.
Binyuze mu bikorwa byo kwamamaza hakoreshejwe uburyo bwa enterineti, Cayena itanga ibisubizo nka banneri, kumenyesha amakuru, no kwerekana ubukangurambaga muri porogaramu yayo, igera ku bigo birenga 50.000 , birimo resitora, pizeriya, imigati, supermarket, na hoteri. Vuba aha, ubukangurambaga bwayo bwibasiye abantu barenga miliyoni 1.3 ku mbuga nkoranyambaga mu minsi irindwi gusa. Ikigeretse kuri ibyo, ibyo bikorwa bitanga impuzandengo ya ROAS (Garuka kumafaranga yo kwamamaza) inshuro 3,5 , itanga umusaruro kandi ikanatanga ibisubizo kubafatanyabikorwa bayo.
Gabriel Sendacz, umwe mu bashinze Cayena asobanura agira ati: "Turimo gukora urusobe rw'ibinyabuzima rwuzuye ruhuza ibicuruzwa, ubwenge ku isoko, ikoranabuhanga, na serivisi z’imari. Hamwe n'ibi, turashobora gutanga iterambere ryihuse kandi ryihuse ku nganda zikoresha urubuga. Uyu munsi, uruganda rushobora kubona mu mezi make umubare w'abakiriya bashya, ku giti cyabo, byatwara imyaka kugira ngo ubigereho."
Iterambere ryihuse
Hamwe nimiterere ya Cayena yo gucomeka no gukina, inganda zirashobora kugurisha bwa mbere mugihe cyamasaha 24 uhereye kuri enterineti, byihutisha kwinjiza umuyoboro. Umuyoboro utanga amahirwe menshi yo kwizerwa no gusubiramo ubucuruzi, hamwe nabakiriya bagura ugereranije inshuro zirenga eshanu mukwezi . Ibyingenzi byingenzi birimo:
- Gutandukanya ubukangurambaga no kwimenyekanisha: Hamwe n'ababishoboye kandi batandukanye, uhereye kuri resitora niche kugeza ku munyururu, ku masoko, no mu bundi bucuruzi mu nganda y'ibiribwa; usibye amakuru yubatswe hamwe nibikoresho byisesengura, birashoboka gutandukanya ubukangurambaga kubantu bafite ubushobozi bwo guhinduka muburyo bwihariye.
- Ubukangurambaga bwihariye hamwe no kwamamaza bikomatanyirijwe hamwe : uhagarare kurupapuro rwurubuga, urubuga na porogaramu, hamwe nibyifuzo byibicuruzwa byubwenge, banneri yibicuruzwa hamwe ningamba zo gutumanaho ukoresheje imeri, WhatsApp, SMS hamwe no kumenyesha.
- Gutezimbere kugurisha no gushimangira : ibikorwa bizamura ibicuruzwa hamwe na coupons zagabanijwe, ubukangurambaga bwamamaza, hamwe nogushigikira imbaraga zo kugurisha.
- Ingamba zifatika nubushishozi : raporo yihariye ifasha inganda gufata ibyemezo bishingiye kumibare yabaguzi nimyitwarire yo kugura.
- Umuyoboro wujuje ibyangombwa : abajyanama barenga 400 bafasha kwagura ubucuruzi kugera kumasoko mashya.
Gutandukana no kwaguka byoroheje.
Ukoresheje isoko rya Cayena, inganda zirashobora gutandukanya inzira zazo zo kugurisha bitabaye ngombwa ko dushora imari mugutezimbere urubuga rwabo rwa e-bucuruzi. Ibi byihutisha ibisubizo kandi byagura isoko, kuko urubuga rumaze kugira abujuje ibyangombwa kandi batoranijwe kurwego rushimishije rwo kugura. Sendacz yagize ati: "Intego ni uguteza imbere abafatanyabikorwa bacu mu nganda kwaguka byihuse, ku nkunga zuzuye, kuva ku isoko kugeza ku bumenyi bw’imari. Ubushobozi bwo kugaruka no gushimangira ibicuruzwa ni byinshi, cyane cyane mu bihe by’ingamba biri muri urwo rwego, nko gutangiza ibicuruzwa ndetse n'ibihe."
Binyuze ku isoko rya Cayena, inganda zishobora gutangira kugurisha mu buryo butaziguye, nk'abafatanyabikorwa mu gutanga ibicuruzwa, ariko zirashobora kandi kuzamura ababagurisha hamwe n’igisubizo cy’itangazamakuru. Hamwe nibi, Cayena ishimangira ubwitange bwayo bwo kuba umufasha wingenzi winganda zibiribwa, guhuza byimazeyo abakora ibicuruzwa, abagurisha, hamwe n’ahantu hagurishwa mu buryo bukomeye kandi bunoze bw’ibidukikije.
