Balaroti , umwe mu minyururu minini yo mu karere y’ibikoresho by’ubwubatsi n’ibigo by’amazu muri Berezile, ukaba uhari cyane muri Paraná na Santa Catarina, wagaragaje ko wiyongereyeho 25% mu kugurisha umubiri nyuma yo gushyira mu bikorwa igisubizo cy’abakiriya ba WhatsApp hamwe n’ubwenge bw’ubukorikori bwa OmniChat , urubuga rukomeye rw’ubucuruzi bw’ibiganiro na WhatsApp Business Solution Provider (BSP). Nubwo ububiko bwacyo bwibanda cyane mu majyepfo, Balaroti itanga muri Berezile yose binyuze kuri e-ubucuruzi, ikagura ibicuruzwa bikagera ku karere kayo.
Ishyirwa mu bikorwa ry'ikoranabuhanga ryabaye buhoro buhoro, hitawe cyane cyane ku guhuza imiyoboro. Mauricio Eduardo Grabowski, umuyobozi wa e-ubucuruzi, akaba n'umuyobozi w'isoko rya kabiri, yagize ati: "E-ubucuruzi bukora nk'imurikagurisha n'isoko ry'amakuru, mu gihe WhatsApp ikora nk'ikiraro cya serivisi ngishwanama, akenshi ikayobora kuyobora gusura amaduka kugira ngo ihagarike igurishwa . podcast. Ati: "Uyu munsi, bazi ko umuyoboro ari ngombwa kugira ngo ugere ku ntego, cyane cyane mu maduka afite umuvuduko muke mu maduka. Dutezimbere umuyoboro ku mbuga nkoranyambaga, ku rubuga rwacu, ndetse no ku byapa byanditseho QR mu maduka ubwabo."
Serivise nziza kubakiriya ningirakamaro mubikorwa byubwubatsi, aho abakiriya bakunze gushaka ubuyobozi bwa tekiniki mbere yo kugura. WhatsApp, yabanje gukoreshwa muburyo butemewe nabacuruzi, yubatswe nkumuyoboro wemewe, uhuza CRM, ERP, na catalog ya digitale, haba kugurisha kumaduka kumurongo no kumubiri. Hamwe n’abacuruzi 600 nabo baboneka kubufasha bwa digitale, isosiyete yashoboye guhindura WhatsApp muburyo bwimikorere nuburyo bwo kugurisha, byuzuzanya hamwe nubunararibonye kumurongo no kumurongo. Hafi ya 20% y'ibiganiro byatangijwe binyuze muri porogaramu bivamo kugurisha mububiko bwumubiri muminsi 30.
Gutangiza serivisi zabakiriya nindi terambere ryingenzi. Kugeza ubu, 30% byimikoranire yabakiriya kumanywa bikorwa na Whiz, umukozi wigenga wa OmniChat wigenga, ukoresha ibikoresho byubwenge bwimbaraga, mugihe nijoro uyu mubare ugera 100%. Uyu muyobozi abisobanura agira ati: "AI idufasha gupima serivisi z'abakiriya tutatakaje ubuziranenge. Mu bintu bimwe na bimwe bya tekiniki, nko kubara ibintu, ikoranabuhanga rimaze kurenga imikorere y'abantu mu muvuduko no mu kuri".
Mu gushimangira umubano w’abakiriya, Balaroti yashyize mu bikorwa sisitemu "ishingiye ku ikarita" - nyuma yo guhura kwa kabiri, abaguzi bahora berekeza ku mucuruzi umwe. Izi ngamba zongera ikizere kandi zitezimbere uburambe. Byongeye kandi, isosiyete yaninjije imenyekanisha ryikora ryerekeye ibicuruzwa binyuze kuri WhatsApp, bigabanya cyane ibiciro bya logistique nibibazo byo kwakira ibicuruzwa.
Iyamamaza ryamamaza binyuze kuri WhatsApp, rigabanijwe na CRM, ryerekana ibisubizo byingenzi. Ashimangira agira ati: "Buri kintu cyose cyashowe mu bukangurambaga bwa WhatsApp gitanga reais 15 mu kugurisha, INZIRA isumba iy'ubucuruzi gakondo bwa e-bucuruzi, ubusanzwe bukaba bugera kuri 1 kugeza kuri 1.5%".
Umuyobozi mukuru wa OmniChat, Mauricio Trezub agira ati: "Ibikorwa byacu na Balaroti byerekana uburyo WhatsApp yavuye mu muyoboro w'itumanaho ihinduka urubuga rwuzuye rwo kugurisha no kugirana umubano." Ati: "Hamwe no guhuza ubwenge bw’ubukorikori hamwe n’urubuga rwa interineti rw’ubucuruzi, twashoboye gukora ubunararibonye bw’abakiriya ndetse n’ibisubizo bitangaje, byerekana ko gukoresha ubwenge ari bwo buryo bwo gupima serivisi z’abakiriya tutabuze uko abantu babikora."
Mu ntambwe zikurikira mu bufatanye ni kwagura imikoreshereze ya AI mu rwego rwo kurushaho kunoza serivisi z’abakiriya, mu gihe hakomeza kubaho uburinganire hagati yo gutangiza no guhuza abantu. Grabowski wo muri Balaroti asoza agira ati: "Icyerekezo cyacu ni uko ikoranabuhanga rigomba gushyigikira no kuzamura imirimo y'abacuruzi, ntirisimbuze. Turashaka gukoresha AI kugira ngo dukemure ibibazo byoroshye, bisanzwe, dusohora itsinda ryacu kugira ngo habeho imikoranire igoye kandi ifatika."
