Eitri, urubuga rwo guteza imbere porogaramu ruhindura ubucuruzi bwo muri Brezili, rukomeje kwibanda ku gukora ibisubizo bya telefoni zigendanwa bitanga umusaruro ukubye gatatu ku giciro cy’ubucuruzi. Urugero rw’ibi ni akazi kakozwe ku bufatanye na Wicomm kuri ToyMania, iduka ritanga ibicuruzwa bitandukanye ku bantu b’ingeri zose, harimo ibikinisho by’uburezi n’ibindi bicuruzwa biva mu bigo bizwi nka Fisher-Price na Barbie. Mu cyumweru cy’umunsi w’abana, itariki y’ingenzi y’umwaka muri uru rwego, ibicuruzwa byagurishijwe byiyongereyeho 12.5% . Byongeye kandi, abakoresha porogaramu biyandikishije ku giciro mpuzandengo cya R$247, mu gihe igipimo mpuzandengo cya porogaramu cyari 6%.
Nk’uko raporo ya buri mwaka ya Adjust, ikigo gishinzwe gusesengura no gusesengura amakuru ibivuga, mu 2023 honyine, inyungu yinjijwe n’ibigo bikoresha porogaramu, byihutisha iterambere ry’iri soko. Muri iki gitekerezo, ToyMania yashakaga korohereza abaguzi bayo kurushaho. Ikibazo gikomeye cyari ugushyiraho ibidukikije bishimangira umubano n’umukiriya kandi bigatuma habaho uburyo bworoshye bwo kugenda, hatabayeho kwangiza ubwoko butandukanye bwa kataloge n’ubwiza bwa serivisi zitangwa n’urubuga. Kubera ko ifite urutonde rwuzuye rwa serivisi muri UX, CRO, Media, na CRM, Wicomm yanogeje ubunararibonye bwose bw’abakoresha, igenzura imikorere myiza muri porogaramu. Eitri yatanze igisubizo cy’ikoranabuhanga gikomeye kandi gikwirakwira mu iterambere rya porogaramu, bituma ikigo kigendana n’ibyo isoko rikeneye mu buryo bwiza.
“Nubwo porogaramu nyinshi zirushanwa zibanda gusa ku kugurisha, porogaramu ya ToyMania itanga uburambe bwuzuye. Uretse kuba yihuta, yumvikana, kandi yoroshye gukoresha, ihuza umukiriya n'ikirango mu buryo bushishikaje, idatanga ibikinisho gusa ahubwo inatanga n'ibikubiye muri gahunda y'amanota, ikomeza umubano n'abakiriya kandi igatera inkunga ubudahemuka,” ibi ni ibyasobanuwe na Guilherme Martins, umwe mu bashinze Eitri.
Iterambere
Iyi porogaramu yagenewe korohereza ababyeyi, abarera ndetse n'abana bato gukoresha porogaramu, itanga uburyo bworoshye kandi bwihuse bwo kuyikoresha. Itanga ubunararibonye bunoze kandi bufatika, butuma umukoresha wese abona byoroshye ibicuruzwa akunda. Uretse kuba yoroheje, ikora vuba kandi yakozwe kugira ngo ibe yoroshye kuyikoresha, bigatuma igera ku bantu batamenyereye ikoranabuhanga no gukoresha porogaramu.
Mu bintu by’ingenzi birimo kataloge yuzuye, iteguye neza ku buryo ibicuruzwa biboneka mu kanya gato, hamwe n’amafiriti yorohereza gushakisha, haba ku mpano y’umunota wa nyuma cyangwa igikinisho cyihariye. Porogaramu y’amanota iha buri kugura amanota ashobora gucungurwa kugabanyirizwa ibiciro, bigakomeza umubano n’umukiriya. Amatangazo yihariye atuma abakoresha bamenya amakuru yerekeye kwamamaza, ibishya bisohoka, n’amatariki y’ingenzi, nk’isabukuru y’amavuko. Byongeye kandi, iyi porogaramu itanga ibintu byihariye, hamwe n’inama z’ibikorwa, amakuru yerekeye ibirango bizwi, n’ibikorwa mu isi y’ibikinisho, harimo ingingo, amashusho, n’amashusho agaragara ku binyamakuru bikomeye bisohoka.
“Twishimiye cyane. Intego yacu hamwe na porogaramu nshya yo guhaha kwari ukugira ngo ubunararibonye bw'abakoresha bworohere, buboneke ku bantu benshi, kandi burusheho koroherwa. Ubu, abaguzi bashobora kureba, kugura ibicuruzwa vuba, no kwakira amatangazo yerekeye poromosiyo. Uretse kuba umuyoboro w'ubucuruzi gusa, ni inyongera y'ikigo cyacu, ihuza abakiriya binyuze mu bikubiye mu nyandiko, ibirori byabereye imbonankubone, n'imyidagaduro, bikomeza umubano hagati y'abaguzi n'ikirango cyacu,” ibi ni ibyavuzwe na Eduardo Carvalho, umuyobozi w'ubucuruzi bwo kuri interineti muri ToyMania.
