Impuguke za AIM Conversion Impuguke mu bijyanye no guhindura uburyo bwo guhindura imiyoboro y’ubucuruzi bwo kuri interineti, yatangaje ko ingamba zayo zateye imbere zishobora kubyara miliyari imwe y’amadolari yinjira mu mwaka ku bakiriya bayo. Isosiyete ikora abakinnyi bakomeye nka Magazine Luiza, UOL, na Netshoes, ikoresha guhuza amakuru, igishushanyo, nikoranabuhanga kugirango ihindure igeragezwa mu nyungu.
Yashinzwe na Eduardo Marconi na Francesco Weiss, ku bufatanye n’umushoramari w’ikoranabuhanga Ronaldo Heilberg, umushinga wa AIM Conversion winjiza miliyoni 4 z’amadolari y’Amerika mu 2024, biteganijwe ko uzikuba gatatu ayo mafaranga mu 2025.
Ihinduka rya AIM rigaragara kuburyo bwihariye bwo gukoresha igeragezwa, rishingiye ku gusesengura ibitagenda ku mbuga za e-ubucuruzi no gushushanya imyitwarire y'abaguzi. Eduardo Marconi, umufatanyabikorwa muri AIM abisobanura agira ati: "Itandukaniro ryacu rikora nk'ihuriro ry'ubucuruzi, gusobanura amakuru no guhitamo ibyo tubona ko ari byiza mu gupima no guhuza ibyo dushobora gukosora no guhuza n'imikorere kugira ngo urubuga rutezimbere ibicuruzwa byayo."
Marconi, watangiye umwuga we wo gukora imbuga za interineti mu Bwongereza, ashimangira ko iyi sosiyete ikorana n’itsinda rinini ariko ryihariye. "Ntabwo dukeneye abakozi benshi, ahubwo dukorera ibyo hafi ya bose ntawukora - kandi bashoboye kubipima."
Francesco Weiss, washinze AIM, agaragaza guhuza ubuhanzi na siyanse mu buryo bw'isosiyete. Weiss agira ati: "Dufite abahanga bakomeye bafata ikoranabuhanga n'amakuru bakayashiraho urugero rwiza rw'ubuhanzi na siyansi, bakoresheje ingamba zihari gusa kuko habayeho gupima neza neza icyaba cyumvikana gushyira mu bikorwa, gukuraho, guhuza, cyangwa gushora imari muri interineti."
AIM ikoresha isomero ryubushakashatsi burenga 3.000 bwakorewe mubirango bitandukanye, nka XP Investimentos, RD, Johnson & Johnson, na Grupo Soma, kugirango umenye imiterere no kunoza uburambe bwabakoresha. Weiss yongeyeho ati: "Dutanga kandi twigana ibintu byinshi bitandukanye kandi tumenye umwe ufite uruhare runini, igipimo cyo guhindura, n'ibisubizo. Kandi nibyo bizashyirwa mu bikorwa."
Weiss asobanura ko "igeragezwa" ari ubwihindurize bwa CRO (Conversion Rate Optimization), ikubiyemo ubushakashatsi bwimyitwarire, gahunda yo kugerageza, hamwe no kumenyekanisha ibicuruzwa, ibirimo, n'ibishushanyo. Agira ati: "Ni labyrint y'ibishoboka, ariko twashoboye kubona urugero mu kajagari, biduha amasasu yo gukora inzira zifatika".
Kuri Weiss, ubuhanga bwo kwimenyekanisha kubakiriya ni ngombwa. Ati: "Algorithms y'ubwenge bw'ubuhanga idufasha kongera amahirwe yo kuba ingirakamaro, ariko kuvugana n'abaguzi no kumva uburyo bwiza bwo gutanga ayo makuru mu buryo bwiza bwo guhindura ibicuruzwa, iyo ni inkuru itandukanye. Ntabwo ari inkomoko, ntabwo ari ugukeka, ahubwo ni ubuhanzi mu buryo bwo kuba akazi gakomeye cyane, uburyo bwateguwe bushoboye kwinjiza imibare nini yinjira."
Nuburyo bushya bwo guhanga udushya no kwibanda ku guhindura imikorere, Impuguke za AIM zihindura ziteguye gukomeza guhindura inganda za e-ubucuruzi, zifasha ibigo kwinjiza amafaranga menshi no kuzamura uburambe bwabakiriya.
