Mu isoko rigenda rihiganwa kandi rishingiye ku baguzi, kwimenyekanisha byabaye igikoresho cyingenzi cyo kubona no kugumana abakiriya. Muri iki gihe, amasosiyete nka Netflix na Spotify yabaye ibipimo ngenderwaho ku isi, akoresheje ubwenge bw’ubukorikori (AI) kugira ngo atange ubunararibonye bwihariye kandi bwihariye ku bakoresha miliyoni.
Kwishyira ukizana kwabaye ingenzi kugirango intsinzi yuru rubuga. Ihindura ubunararibonye bwabakoresha kuva kuri pasiporo kugera kubikorwa, ikora ihuza ryimbitse nibirimo byatanzwe. Amakuru aturuka muri Outgrow agaragaza ko 90% byabaguzi bakunda ibicuruzwa bitanga uburambe bwihariye kandi 40% birashoboka cyane kubona ibintu byasabwe bishingiye kumakuru asangiwe nikirango.
Ushobora kuba wararebye firime ya Netflix cyangwa urukurikirane kuko byari muri "Kuberako wakunze ..." cyangwa "Turatekereza ko uzakunda iyi". Kuri Netflix, ibice birenga 80% byerekanwa byavumbuwe binyuze muri sisitemu yihariye yo gutanga ibyifuzo. Ibi ntabwo byongera gusezerana gusa ahubwo binagabanya cyane igipimo cyo guhagarika abiyandikisha.
Kuri Spotify, kwimenyekanisha birenze kwerekana umuziki. Ihuriro, ni intangarugero mugukora ubunararibonye budasanzwe hamwe na lisiti ikina nka "Menya Icyumweru" na "Kurekura Radar," yatumye urutonde rwingenzi mu kuvumbura abahanzi bashya no gukomeza abakoresha, bikurura miriyoni yabateze amatwi. Uku kwimenyekanisha kwafashije Spotify kugera kuri miliyoni 205 z'abafatabuguzi ba premium muri 2023.
Kenneth Corrêa, impuguke mu makuru no guhanga udushya akaba n'umwarimu wa MBA muri Fundação Getúlio Vargas (FGV) agira ati:
Ingaruka ku kugumana kwabakoresha
Kwishyira ukizana hamwe nibyifuzo bigira ingaruka itaziguye kubakoresha. Netflix ivuga ko sisitemu yo gutanga ibyifuzo bizigama amadolari arenga miliyari imwe ku mwaka mu kugumana abakiriya. Spotify, hamwe nibiranga byihariye, ishishikariza gukoresha buri gihe kandi igabanya kwimuka muri serivisi zirushanwa.
Kenneth Corrêa agira ati: "Kwishyira ukizana bitera kumva agaciro kongerewe ndetse n’umubano muremure n’abakoresha, bigatuma serivisi irushaho kugira agaciro kandi kuyisimbuza bigoye."
Niki ibi bihangange byimyidagaduro bishobora kwigisha andi masosiyete kubyerekeye kugiti cye no kugusaba?
Amasomo yo kwimenyekanisha no gutanga inama ukoresheje AI.
Isomo rya 1: Gusobanukirwa byimazeyo abakiriya bawe no gukoresha ubwo bushishozi kugirango ugire uburambe bwihariye birashobora kuba inyungu ikomeye yo guhatanira, utitaye ku nganda.
Isomo rya 2: Kwimenyekanisha neza birenze gusaba ibicuruzwa gusa. Nijyanye no gukora ubunararibonye bwuzuye buhora buhuza nibyifuzo byabakoresha nimyitwarire, ukoresheje amakuru aturuka ahantu hatandukanye kugirango ufate ibyemezo mubyiciro byose byubucuruzi.
Isomo rya 3: Guhuza tekinike zitandukanye za AI zirashobora gukora sisitemu ikomeye kandi yukuri yo gutanga ibyifuzo, ishoboye gusobanukirwa nuduce duto duto mubyo ukunda.
Isomo rya 4: Gushora imari muburyo bwihariye ntabwo ari ugutezimbere ubunararibonye bwabakoresha mugihe gito, ahubwo ni ukubaka umubano muremure utuma serivisi igenda igira agaciro kandi bigoye kuyisimbuza.
Isomo rya 5 : Nubwo rifite imbaraga, sisitemu yo gutanga ibitekerezo ishingiye kuri AI isaba guhora ikurikiranwa, ihinduka, hamwe nibitekerezo byimyitwarire kugirango bikore neza kandi byizewe.
Isomo rya 6: Ikusanyamakuru rigomba kurenga ikigaragara. Nibihuza amakuru arambuye kumyitwarire yabakoresha hamwe nisesengura ryibanze rigufasha gukora uburambe bwihariye kandi ukamenyesha ibyemezo byubucuruzi.
Isomo rya 7: Kwiga imashini ntibishobora gukoreshwa gusa mu gusesengura amakuru y’abakoresha gusa, ariko no gusobanukirwa cyane ibicuruzwa cyangwa serivisi ubwabyo, bityo bigakora urwego ruhanitse rwo kwimenyekanisha.
Isomo rya 8: Mugihe ushyira mubikorwa sisitemu ya AI yo kwimenyekanisha, ni ngombwa gutekereza gusa kubikorwa bya tekiniki gusa, ahubwo tunareba ningaruka nini yimyitwarire n'imibereho ya tekinoroji yawe.
Isomo rya 9: Kwishyira ukizana, iyo bishyizwe mubikorwa neza, bitera uruziga rwiza rwo gusobanukirwa umukiriya no kunoza serivisi, biganisha ku guhaza abakiriya no kuba abizerwa.
Ibigo mu nzego zinyuranye birashobora gukoresha aya masomo yingirakamaro kugirango habeho amasano yimbitse kandi arambye hamwe nabakiriya babo. Corrêa igira iti: "Mu gushora imari mu bitekerezo no ku byifuzo, ukoresheje AI mu buryo bunoze kandi neza, birashoboka guhindura uburambe bw'abakoresha no kugera ku nyungu zikomeye zo guhatanira."
Nk’uko impuguke ibivuga, kwimenyekanisha ntabwo ari inzira irengana gusa, ahubwo ni ingamba zikomeye, iyo zishyizwe mu bikorwa neza, zishobora gutuma abakiriya banyurwa, bakagumana neza, kandi bakiyongera. Asoza agira ati: "Igihe kizaza ni icy'amasosiyete azi kumenyekanisha ibyo atanga ndetse n'ubunararibonye, agatanga agaciro nyako kandi gafite akamaro kuri buri mukiriya."
