Igihembwe cya kabiri cy'umwaka, Q2/2024, cyazanye ibipimo by'ingenzi by'urwego rw'isoko muri Brezili, uhereye ku kugurisha, imikorere, na serivisi ku bakiliya kugeza ku bikorwa bifatika mu rusobe rw'ibinyabuzima muri Q2, ndetse n'amasoko meza ndetse n'icyerekezo rusange cy'ingengabihe y'ibicuruzwa iri imbere.
Dukurikije amakuru aturuka kuri platform ya ANYTOOLS, ingana na 10% by'amafaranga yinjira ku isoko mu gihugu, kuva muri Mata kugeza muri Kamena byagaragaje ibintu by'ingenzi ku bagurisha bashaka kunoza imikorere yabo no kongera imikorere mu gihembwe gitaha cy'umwaka.
Raporo igaragaza ko amasoko yiyongereye cyane mu mubare w’ibicuruzwa byatumijwe, aho ubwiyongere bwabyo bwarenze imibare ibiri, bugera kuri 16.24% muri iki gihembwe. Ariko, agaciro k’agaciro k’ibicuruzwa byatumijwe kagabanutseho 9.20%, bigaragaza imyitwarire yo kugura ibintu byibanze ku kugura ibintu bifite agaciro gato, aho kugura ibintu bike bihenze.
Nk’uko bivugwa na Victor Eduardo Cobo, Umuyobozi Mukuru wa ANYTOOLS, impinduka zihuse mu bijyanye no kugurisha mu buryo bw’ikoranabuhanga, kwivanga mu bukungu, n’imyitwarire y’abaguzi bisaba byinshi ku bagurisha. Yagize ati: “Amakuru agaragaza imiterere y’isoko ihora ihinduka, ku buryo ari ubucuruzi bwihariye; kandi tubona abaguzi bamenyera ibintu bishya mu bukungu. Intego yacu muri iyi raporo ni uguha abacuruzi amakuru y’ingenzi kugira ngo babafashe kunoza imikorere yabo no kongera ibicuruzwa byabo, bishyira imbaraga zabo aho byumvikana. ANYTOOLS ikora raporo buri gihembwe ku isoko ryose, mu gihe abakiriya bacu bashobora kubona aya makuru buri munsi, kugira ngo buri wese akore afite aya makuru. Dufatanyije, dushobora guteza imbere iterambere n’ubuhanga mu bijyanye n’isoko.”
Nk’uko João Ricardo Tonin, PhD mu by’Ubukungu abivuga, “tubona abaguzi bashaka kugabanyirizwa ibiciro n’ibicuruzwa bihendutse. Nubwo bimeze gutyo nyuma y’icyorezo, twabonye abaguzi bafite imyenda myinshi kandi bafite ubushobozi buke bwo kugura. Iyi mimerere si iya Brezili gusa, kuko ari ikintu gikunze kugaragara ku isi yose. Muri uru rwego, ni ibisanzwe ko abaguzi bita cyane ku kwamamaza, bagashaka ibicuruzwa bifite ibiciro byoroshye, kandi bagahitamo kwishyura ibyo baguze mu byiciro mu gihe kirekire.”
Uyu muhanga mu by'ubukungu kandi avuga ko “nubwo hari icyizere cy’uko ibintu bizagenda neza gato muri iki gihembwe cya kabiri cy’umwaka, buri gihe ni byiza gukomeza kuba maso. Icyagaragaye cyane ni iterambere ry’abacuruzi banini bo muri Aziya batanga ibicuruzwa ku giciro gito kandi bakibanda ku baguzi bo ku masoko ari kuzamuka, nka Brezili. Kuba aya masosiyete akeneye kugira isoko bihuye n’uko abaguzi bashaka kugabanyirizwa ibiciro n’ibicuruzwa bihendutse. Iyi gahunda ishobora gukomeza gukomera mu mezi ari imbere, bitewe n’uko imiterere y’imari y’abaguzi itazahinduka mu gihe gito,” asobanura.
Ariko se ugenda ute imbere?
André Gonçalves Pereira, umuyobozi w’ubucuruzi wa ANYTOOLS, agaragaza ko itandukaniro rikomeye ku bagurisha ari uko bashobora kubona, hamwe na raporo, ibimenyetso by’ingenzi by’isoko no kubigereranya n’ukuri kw’imikorere yabo mu gufata ibyemezo by’ingamba.
“Dukunda kubona 'ikirahure cyuzuye igice'. Ibi bivuze ko abagurisha badafite ibimenyetso birambuye gusa, ahubwo bafite n'uburyo abaguzi bagaragaza mu kugura ibintu muri iki gihe. Ibi byose bituma abagurisha bashora imari mu ngamba nshya, hakurikijwe uko umuguzi ahagaze, batangira, urugero, kunoza ingamba zabo zo kugurisha kugira ngo zihuze n'uko umukiriya ahagaze mu kugura ibintu. Ibicuruzwa by'ikoranabuhanga n'ibifite agaciro gakomeye bigurwa gake kandi bisaba uburyo bwo kugisha inama. Ku rundi ruhande, ibicuruzwa bifite agaciro gake n'ibyo kugura kenshi ntibisaba igiciro gito gusa, ahubwo binasaba kwitabwaho ku biciro byo kohereza ibicuruzwa n'igihe cyo kubitanga,” arabivuga.
Ibikoresho n'imyitwarire y'abaguzi
Inama z'impuguke ni uko abacuruzi bagomba kwibanda ku gutanga uburyo bwo kohereza ibicuruzwa ku buntu cyangwa uburyo bwo kohereza ibicuruzwa ku buryo bw'ingirakamaro, n'uburyo bwo kubigeraho ndetse no ku bicuruzwa bihendutse, cyane cyane ibyo kugura bikunze kugaruka, kugira ngo abakiriya bakire ibicuruzwa byabo vuba kandi nta gucika intege.
Igiciro mpuzandengo cy'itike n'imikorere y'icyiciro gito
Ni ngombwa gukurikirana no kugereranya agaciro mpuzandengo k’ibicuruzwa bito muri buri cyiciro. Itandukaniro mu gaciro mpuzandengo k’ibicuruzwa ntirigaragaza ko ingano y’ibicuruzwa iri hejuru, ariko rishobora kwerekana imikorere myiza ugereranyije n’igiciro mpuzandengo. Mu buryo nk’ubwo, rishobora kugaragaza niba isoko ririmo gukoresha agaciro mpuzandengo k’ibicuruzwa bito kurusha umugurisha, bikagaragaza niba arimo gutakaza inyungu.
Akamaro ko gutanga serivisi ku bakiliya
Serivisi nziza ku bakiliya ni ingenzi cyane mu kongera ihinduka ry'abaguzi. Gusubiza ibibazo byihuse ku bakiliya bishobora kugabanya gushidikanya mu gihe cyo kugura ndetse no kwicuza nyuma yo kugura. Inama ni ugukoresha ubuhanga bw'ubukorano kugira ngo wihutishe serivisi ku bakiliya, gusubiza hanze y'amasaha y'akazi no mu mpera z'icyumweru, nka Mia, ishobora gutanga serivisi ijyanye n'igihe kandi ijyanye n'imibereho myiza. Ibisubizo byihuse byongera amahirwe yo guhinduka kandi ni ingenzi ku izina ry'isoko, cyane cyane iyo birinda guhagarika.
Gutegura umunsi mukuru wa Black Friday n'amatariki yihariye
Igihembwe cya kabiri (Q2) cyatweretse ko iminsi yagurishijwe cyane yabaye mu minsi ibanziriza Umunsi w'Ababyeyi n'Umunsi w'Abakundana. None se, ni iyihe minsi yihariye abacuruzi bagomba kwitegura muri Q3 no mu gice cya kabiri cya 2024? Nubwo kuwa gatanu w'umukara uba mu Gushyingo gusa, igenamigambi rigomba gutangira ubu.
Uburyo ibicuruzwa bigenda bihinduka mu gice cya mbere cy'umwaka, nko gukunda ibicuruzwa bifite igiciro gito, ni ibipimo by'agaciro kuri Black Friday. Muri urwo rwego, ni ngombwa ko iduka rigira ubwo buryo butandukanye, ariko kandi ni ngombwa gusuzuma uburyo bwo kwishyura, hamwe n'ibyiciro bihuye n'ingengo y'imari y'abaguzi. Indi nama ni ugushimangira umubano n'abatanga ibicuruzwa kugira ngo twizere imigabane muri Black Friday no gutekereza kongera ubwishingizi bw'ibikorwa mu gihe cy'icyumweru cyose, dukoresha umushahara w'ukwezi kwa cumi na gatatu w'abaguzi.
Ingamba zo Guteza Imbere
Kugira ngo bongere amahirwe yo gutsinda mu bucuruzi bwo kuri interineti, abacuruzi bagomba gukurikirana buri gihe imikorere yabo, bakayigereranya n'isoko, kandi bagahora bavugurura ingamba zabo. Guhuza amasoko binyuze mu mahuriro, kubungabunga ubwumvikane bugezweho mu by'imari, no gukoresha ikoranabuhanga ry'ubwenge bw'ubukorano kugira ngo bifashe mu gutanga serivisi ku bakiriya no gucunga izina ryabo ni ibintu by'ingenzi mu kunoza serivisi ku bakiriya no kwemeza ko abakiriya banyuzwe, bityo bikazana iterambere rirambye. Ibi birimo kwemeza ko ishoramari mu ikoranabuhanga no guhugura abakozi, ndetse no gukomeza kwita ku miterere y'isoko no guhindura ingamba kugira ngo bakomeze guhangana.
