Adobe yemeje ku nshuro ya mbere Inama ya Adobe izabera muri Berezile, iteganijwe ku ya 23 Mata muri Santander Theatre i São Paulo. Ibirori bishimangira akamaro ka Berezile na Amerika y'Epfo mubikorwa byikigo. Iyi gahunda ikurikira inama ya Adobe, yahuje abayobozi 12,000 n’abayobozi b’isoko i Las Vegas hagati ya 17 na 20 Werurwe.
Mu byaranze ibirori byabereye muri Burezili harimo uruhare rwa Raphael Abreu, visi perezida w’ibishushanyo mbonera ku isi muri Coca-Cola, uzerekana uburyo ikirango gikoresha ubwenge bw’ubukorikori mu rwego rwo kuzamura guhanga, guhuzagurika, ndetse n’ingaruka ku isi yose. We hamwe nikirango cya Coca-Cola bari bitabiriye imurikagurisha mpuzamahanga, batanga ibiganiro bishimishije kandi kimwe mubikorwa byingenzi.
Umuyobozi w'ikigo cya Adobe muri Berezile, Mari Pinudo agira ati: "Burezili ifite akanya ko kwihuta gukomeye hifashishijwe ikoranabuhanga, kandi gukora inama ya Adobe muri iki gihugu ni igisubizo kitaziguye cyo gukomeza gukura mu buryo bwa digitale ku masosiyete - ndetse no kwerekana ubushobozi bukomeye bw'isoko rya Berezile." Yakomeje agira ati: “Twakurikiranye ubwihindurize dukoresheje ibikorwa bigenda byegereza abakiriya bacu kandi bigahuza neza n'ibibazo n'amahirwe by'akarere.”
Inama ya Adobe, yabaye muri Werurwe, yaranze itangizwa ryibisubizo byibanze ku muntu no gukoresha neza ubwenge bw’ubukorikori mu bikorwa byo kwamamaza. Kimwe mu byatangajwe cyane ni Adobe Inararibonye ya Platform Agent Orchestrator, yemerera ibigo kugenzura abakozi ba AI bibyara umusaruro. Adobe kandi yaguye ubushobozi bwa Firefly, ubu ihujwe na GenStudio, yibanda mugutezimbere umusaruro wibirimo no gukora neza.
Iterambere riri muntangiriro yinama ya Adobe muri Berezile. Kuri Camila Miranda, Umuyobozi ushinzwe kwamamaza muri Adobe Latam hamwe n’umuyobozi ushinzwe iki gikorwa, iyi gahunda ishimangira ubwitange bw’ikirango ku isoko rya Berezile. Agira ati: "Ibirori byabereye hano ntibizaba gusa bigana ibyakorewe i Las Vegas. Ni urubuga rwo kungurana ibitekerezo hamwe n'ibidukikije byaho. Tuzerekana uburyo AI, guhanga, hamwe n'amakuru bihuza kugira ngo bitange uburambe budasanzwe n'ibisubizo bifatika".
Mu isi yose, amasosiyete nka Delta, General Motors, na Marriott yerekanye ubushakashatsi bwakozwe ku bijyanye no guhindura imibare. Ibirango bibiri byo muri Berezile - Vivo na Bradesco - byari mu bahatanira ibihembo bya Experience Makers Awards, byemera ubuyobozi bufite icyerekezo no guhanga udushya mu bunararibonye bw'abakiriya. Intumwa zo muri Amerika y'Epfo zirimo abanyamwuga barenga 200 baturutse mu bihugu 10.
Inama ya Adobe igeze muri Berezile, igihangange mu ikoranabuhanga cyagura umwanya muri iki gihugu kandi kivuga ko iki gikorwa ari umusemburo wo guhanga udushya ku masosiyete ashaka kwigaragaza mu buryo bugenda bushingiye ku makuru, bushingiye ku mikorere, ndetse no mu bidukikije.
