Abizera ko kugurisha ari ubuhanga bwihariye kubacuruzi babura bumwe mu bushobozi bw'agaciro ku isoko ry'iki gihe. Uyu munsi, kugurisha nubuhanga abantu bose, batitaye kumwanya cyangwa umurima, bakeneye kumenya kugirango babe indashyikirwa.
Muri Berezile, imbaraga zo kugurisha zigizwe n’abacuruzi bagera kuri miliyoni 3,5, nk’uko amakuru yatangajwe na ABEVD - Ishyirahamwe rya Berezile ry’amasosiyete agurisha mu buryo butaziguye. Niba utekereza ko kugurisha bidasaba amahugurwa niterambere, ukuri kuratandukanye: 69% byabacuruzi bo muri Berezile bavuga ko kugurisha bitoroshye kuruta mbere hose, nkuko ubushakashatsi bwakozwe na 2023 bwabigaragaje.
Ariko inkuru nziza nuko kugurisha nubuhanga bushobora gutezwa imbere. Kugirango tugufashe kumenya ubuhanzi, twahisemo ibitabo 5 by abanditsi bo muri Berezile bizahindura uburyo utekereza no gukora mubigurisha:
- Igurisha ntiribaho kubwamahirwe - Thiago Concer
Umuvugizi atanga ubuyobozi bufatika bwo kumenya inzira yo kugurisha no kugera kubisubizo bidasanzwe. Nuburambe bwe bunini, Concer yigisha uburyo bwo gutunganya inzira nziza yo kugurisha, gushaka no guhugura amakipe yitwaye neza, no guhindura amahirwe muburyo bwiza. Iki gitabo ni icy'umuntu wese ushaka kuzamura ubumenyi bwe no kugera ku ntera nziza mu mwuga we wo kugurisha.
- Igurisha: Ubumenyi cyangwa Ubushishozi? - Flavia Mardegan
Flavia Mardegan, umwanditsi wamamaye cyane, arwanya imyizerere ivuga ko kugurisha ari impano yavukanye. Mu mpapuro 200 zose, umwanditsi yerekana ko, hamwe nogutegura neza namahugurwa, umuntu wese arashobora kuba umucuruzi watsinze kandi agatsinda abakiriya. Igitabo nubuyobozi nyabwo kubacuruzi, abayobozi, na ba rwiyemezamirimo, kuko butanga uburyo bwashizweho, bugeragezwa, kandi bwemejwe n'umwanditsi hamwe na miti ye ibihumbi. Usibye ibitekerezo byingenzi byingenzi, igitabo gitanga ibikorwa kumpera ya buri gice, cyemerera abasomyi gushyira mubikorwa ibyize mubikorwa.
- Kurema kugurisha abakiriya - Rodrigo Noll
Muri iki gitabo gifatika, Rodrigo Noll, umwe mu mpuguke zikomeye muri Berezile mu bijyanye no kwamamaza ibicuruzwa, agaragaza uburyo bwo guhindura imbaraga z’ibyifuzo mu buryo bukomeye kandi bunoze bwo gukura hakoreshejwe uburyo bwa VPI (Igurisha Binyuze mu Kohereza). Igitabo kirenze kwigisha uburyo bwo gukurura abakiriya benshi biteguye; irerekana uburyo bwo kuzamura ibicuruzwa byawe wubaka gahunda yoherejwe ihuza neza nubucuruzi bwawe. Hamwe ninama nubuhanga byageragejwe, uziga uburyo bwo kubaka ubudahemuka bwabakiriya no guhindura buri kugurisha muburyo bwo kwagura abakiriya bawe muburyo busanzwe kandi nta shoramari rinini.
- Inararibonye zo gucuruza Abanyamerika: urugendo mumutima wo kurya - Roberto James
Roberto James, umuhanga mu bijyanye na psychologiya akaba n'inzobere mu myitwarire ya muntu, atanga ubushishozi ku bacuruzi bashaka kumva icyatuma ubucuruzi bw’Abanyamerika bugenda neza ku isi. Ashingiye ku rugendo rw'iminsi 100 muri Amerika, umwanditsi arasesengura uburyo umuco waho ugira ingaruka ku ngeso zo guhaha, agaragaza akamaro k'ibikorwa n'ikoranabuhanga, cyane cyane Ubwenge bwa Artificial Intelligence, muri serivisi zabakiriya. Abacuruzi bashaka kunoza ingamba zabo baziga uburyo bwo kumenyekanisha uburambe bwo guhaha no kuzuza ibisabwa kugirango byoroherezwe, ibintu bishobora guhindura inzira zabo nibisubizo.
- Chronobiology yo kugurisha - Pedro Camargo
Mu gitabo cye, Pedro Camargo avuga ko kugira ngo abantu bashishikarizwe kandi bashishikarize amarangamutima abakiriya, ari ngombwa gushyira mu bikorwa amahame y'ibinyabuzima kugira ngo umenye ibihe byiza byo kugurisha. Binyuze muri biologiya, birashoboka kuvumbura uburyo bwo gushishikara nimyitwarire yubukungu bitabaye ngombwa ko ubaza abakiriya neza. Gusobanukirwa no gutandukanya imyifatire yabakiriya ya buri munsi ningirakamaro kugirango ibicuruzwa byawe bigaragare ku isoko. Camargo irasaba kurenga kubyo abakiriya bagaragaza kandi bakitondera ibimenyetso byoroshye kugirango bafate ibyemezo bifatika kandi bifatika.
Kugurisha biragoye, ariko inkuru nziza nuko hamwe nishoramari mukwiga, umuntu wese arashobora kuba umugurisha neza. Ibitabo bitanu byatoranijwe bitanga ubushishozi ningamba zifatika zo kongera ubumenyi bwawe bwo kugurisha, kuva kubaka inzira nziza kugeza gukoresha uburyo bwo kwamamaza bwoherejwe no gusobanukirwa nuburyo bwibinyabuzima bugira ingaruka kumyitwarire yabaguzi. Gushora imari muri ibyo bikoresho birashobora guhindura uburyo bwawe no kuzamura ibisubizo byawe, bikagutegura guhangana nibibazo no gukoresha amahirwe mwisi yo kugurisha.
