Ubushakashatsi bwakozwe n’ishyirahamwe ry’amaduka y’ibitabo (ANL) bugaragaza igabanuka ry’imyitwarire yo gusoma muri Berezile. Kugeza ubu, 60% by'abaturage ntibasoma, kandi abarenga 40% batakaje ubushake bwo gusoma mu myaka yashize. Urebye iki kintu, gusoma biba ngombwa cyane kubashaka gukangura guhanga no guteza imbere kwihangira imirimo. Itanga amahirwe yo kongera kumenya agaciro kayo nkisoko yo guhumeka nigisubizo, ndetse no kuba umusemburo wo gutekereza ku kamaro ko guhanga udushya no guhinduka mubucuruzi.
Kugira ngo ushishikarize abanyamwuga, guhitamo ibitabo byasabwe n'abayobozi bakuru n'abayobozi bazwi bitanga ubushishozi bw'ukuntu gusoma bishobora kuba igikoresho gikomeye cyo gutwara ibitekerezo n'ingamba nshya. Reba urutonde rukurikira:
Rodrigo Meinberg - Twashinze umuryango mukuru wa Skeelo
Ibitekerezo bishya: Urugendo rwo gutsinda kugirango uzamure iterambere ryikigo cyawe - Guhembe Guilherme
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Débora Montenegro - Umuyobozi mukuru wa Geekie
Amategeko ni uko nta mategeko abaho: Netflix n'umuco wo kwisubiraho.
"Igitabo kidutera imbaraga mu kwerekana uburyo kwibaza uko ibintu bimeze ndetse n'ubwisanzure mu guhanga ibintu bitera umuco uhindagurika kandi udushya. Iki gitabo gishimangira akamaro ko guhanga udushya no gukora neza, buri gihe hagamijwe intego: guhindura uburezi."
Marcela Quint - Umuyobozi mukuru wa Aurum
Tangira n'impamvu - Simon Sinek
"Umwe mu ntangarugero zanjye zikomeye. Simon Sinek yiga uburyo abayobozi bahujwe n'intego z'imiryango yabo bashishikariza abantu kandi bagahuza amakipe yabo, bagashinga ibigo bishya kandi byunguka."
Thales Zanussi - Umuyobozi mukuru wa Mission Brazil
Isanzure muri make - Stephen Hawking
"Iki gitabo cyanteye gutekereza cyane ku kuntu, mu kwihangira imirimo, duhora duhura n’ibitazwi, kimwe n’abahanga mu bya fiziki ba fiziki. Mu mibereho yacu ya buri munsi, tugomba kuba twiteguye kwakira ibidashidikanywaho, guhanga udushya, ndetse rimwe na rimwe, tugahakana amategeko agenga umukino, nk'uko Hawking akora ubushakashatsi ku mipaka y’isi. Kandi, kimwe no muri fiziki, ntidushobora gutinya kwibaza uko ibintu bimeze ndetse no kuvumbura ubuzima bushya."
Caio Telles - Umuyobozi mukuru wa BugHunt
Dilemma ya Udushya - Clayton Christensen
Ati: "Igitekerezo cyo guhanga udushya atanga ni ikintu cyankomeje rwose. Ni umuburo ku bayobozi b'ubucuruzi guhora bakurikiranira hafi ejo hazaza kandi bakemera kwakira impinduka, kabone nubwo, iyo urebye, bisa nkaho ari akaga cyangwa ko bidafite inyungu. Igitabo gifite ishingiro ry’ubushakashatsi kandi ryerekana uburyo, ndetse no gukora 'ibintu byose neza,' amasosiyete ashobora gufatwa nk’ubundi buryo bwo gukora ibintu bishya ariko atari byo kugira ngo habeho guhanga udushya. guhinduka. ”
Victor Santos - Umuyobozi mukuru wa Liv Up
Imbwa y'inkweto - Phil Knight
"Igitabo kivuga amateka y'ishyirwaho rya Nike, nk'ikimenyetso kandi gishimishije - kuri njye no ku bantu babarirwa muri za miriyoni. Byaranshimishije cyane gusoma ibijyanye n'iyubakwa ry'ikirango mu myaka yaryo ya mbere no kumva uburyo ryagiye rigabanuka uko igihe cyagiye gihita. Igitabo cyerekana uburyo imitego imwe n'imwe ishobora gufata ubucuruzi ku rundi rwego."
Fanny Moral - COO hamwe nuwashinze Eureka Coworking
Gutekereza neza - Shane Parresh
"Mu bihe by'ibyemezo byinshi bya buri munsi, igitabo cya Shane Parresh cyabaye ingenzi ku bashaka kwigaragaza ku isoko nk'iryo ryo guhatana no guhanga udushya. Yerekana imiterere yo mu mutwe idufasha gutekereza cyane no gufata ibyemezo bishimangira, yirinda imitego izwi yo kubogama mu bwenge. Ikintu gishimishije cyane ni uburyo bufatika yigisha uburyo bwo gushyira mu bikorwa ibyo bitekerezo mu buzima bwacu bwa buri munsi, byerekana ko bishoboka guhugura ubwonko bwacu kugira ngo dusobanure neza."
João Brognoli - Umuyobozi mukuru nuwashinze itsinda rya Duo & Co.
Ba Igitangaza - Caio Carneiro
"Igitabo cyerekana neza icyo umuntu agomba kuba umuntu wihariye kandi wo mu rwego rwo hejuru. Imico ibura ku isoko muri iki gihe, kandi ko abantu bo hejuru ugereranyije ari bo bonyine bashobora kugeraho."
Gabriel Oliveira - Umuyobozi mukuru wa MOTIM
Gutangira Kwibeshya: Nigute wakoresha udushya dukomeje kugirango dushyireho ubucuruzi bwatsinze - Eric Ries
"Iki ni igitabo cy'ibanze kuri ba rwiyemezamirimo bashaka kongera amahirwe menshi yo gutsinda mu isi irushanwa ryo gutangiza. Uburyo bwa Ries, bushingiye ku bushakashatsi no guhuza n'imihindagurikire y'ikirere, bihindura uburyo amasosiyete yubatswe. Byongeye kandi, itanga ibikoresho bifatika byo kwemeza vuba ibitekerezo, kwirinda imyanda no guteza imbere iterambere rirambye. Ni ngombwa gusoma kuri rwiyemezamirimo wese ushaka guhanga udushya, guhagarara ku isoko, no gutsinda."
Felipe Negri - Umuyobozi mukuru wa Pinbank
Umuhanda Ntubupfapfa - Keith J. Cunningham
"Iki gitabo cyerekana uburyo bushya bwo kuganira n’inama ya ba rwiyemezamirimo batsinze neza. Ubusanzwe, iyo dutekereje ku kintu gishya, dutekereza ku buhanga, ikoranabuhanga, ikintu kiva mu gasanduku. Iki gitabo kidutera gutekereza kandi kivuga inkuru zerekana uburyo ibisubizo bisa nkibisanzwe byoroshye bishobora kuba udushya kandi bigira ingaruka nziza cyane cyane ku bibazo bya buri munsi mu isi y’ubucuruzi, usibye kwerekana uburyo ubworoherane bushobora kuba ibyemezo byinshi mu biganiro by’ibiganiro."
Paulo Silveira - Umuyobozi mukuru wa Alura
Dilemma ya Udushya - Clayton Christensen
"Igitabo kimaze imyaka igera kuri 30 kandi kigifite akamaro kandi kigezweho. Muri cyo, Porofeseri Christensen atangiza igitekerezo cyo guhungabana mu rwego rwo kwihangira imirimo n'ikoranabuhanga, ashimangira ko guhanga udushya bishobora kubonwa ko ari ikibazo kibangamiye ubucuruzi bwacu bwite: kandi ko ibyo bitagomba kuba ikibazo. Ahubwo, inertie ni akaga gakomeye cyane, kuko ishobora kudutera intego zo guhungabanya amasosiyete ahanganye."
Adriano Almeida - umuyobozi wa Alura Para Empresas
Umukino Utagira ingano - Simon Sinek
"Mu myigire y'imikino, hariho imyumvire y'imikino itagira iherezo kandi itagira iherezo. Ni nako bigenda no mu bucuruzi. Ibigo bikina umukino wa nyuma bigomba gutsindwa. Intsinzi iva ku bumva ko umukino utagira iherezo: amategeko arahinduka, abanywanyi bahinduka, kandi guhanga udushya birahoraho. Iki gitabo, gikungahaye ku bitekerezo kandi gifatika, ni igitabo ntanga nk'impano ku bayobozi banjye bose bayobora."
Renato Avelar - umufatanyabikorwa hamwe n’umuyobozi mukuru wa A & EIGHT
Amashyirahamwe yerekana - Michael S. Malone, Salim Ismail, na Yuri Van Gees
"Buri muyobozi ushinzwe ubucuruzi agomba gusoma iki gitabo kuko, usibye gusobanura igitekerezo cyo gutangiza ibintu, gitanga kandi uburyo bwo guhuza ibitekerezo. Igitabo cyerekana insanganyamatsiko ishimishije cyane: iy'isosiyete nini," yerekana ko nta kamaro ko kugerageza guhanga udushya hamwe n'ibikorwa bishaje kandi bikomeye. Mu yandi magambo, ayo masosiyete manini agomba kubaka imishinga itangiza imishinga ku isi, isobanura ko sosiyete ubwayo ishora imari mu bucuruzi, ku buryo isosiyete ikora ubwayo ishora imari mu bucuruzi. hamwe no guhanga udushya buri gihe, ndizera ko ari ibintu by'ingenzi byerekana uburyo sosiyete nini igomba gushora imari mu guhanga udushya no kwakira ibicuruzwa na serivisi byatejwe imbere n'ibigo bito. ”
