Umunsi wa gatanu wumukara ntiwabaye igihe cyamahirwe akomeye yubucuruzi, ahubwo wabaye n'ikizamini nyacyo cyo gukura kubisekuruza byambere hamwe ningamba za serivisi. Kurenza ikindi gihe cyose, umuvuduko no kwimenyekanisha mubusabane bwabakiriya ningirakamaro kugirango umuntu agire icyo ageraho, kandi niho bigeze ubu ibigo byinshi biracyatsitara. Ubushakashatsi buherutse gukorwa na PH3A, umuyobozi w’igihugu mu ikoranabuhanga n’ubutasi bw’amakuru, 7% gusa by’ibigo byitabira kuyobora mu gihe kitarenze iminota itanu, mu gihe 55% bifata iminsi irenga itanu kugira ngo babonane bwa mbere. Mu isoko rigenda rihiganwa kandi ryihuse, iyi intera irashobora gusobanura itandukaniro riri hagati yo gufunga no gutakaza rwose kugurisha.
Ukuri kuroroshye: abaguzi b'iki gihe ntibategereza. Bafite amakuru, barakora ubushakashatsi, baragereranya, kandi, bahuye nubukererwe buke, bahindukirira umunywanyi. Ibi bibaho kuberako ibigo byinshi bigifata inzira zose ziyobora inzira imwe, nta gushyira imbere cyangwa kugiti cye. Nuburyo bumwe muburyo busaba ubwitonzi, ubwenge, n'imiterere. Uku kutagira ingamba bitera ubucuruzi guta igihe nubutunzi byagaciro, bikagabanya cyane inyungu zishoramari mubukangurambaga, cyane cyane mugihe gikenewe cyane nko kuwa gatanu wumukara.
Mubuzima bwanjye bwose, nasanze itandukaniro riri hagati yamasosiyete ibyara inyungu gusa nayahindura mubyukuri biri mubushobozi bwabo bwo gukoresha amakuru nkishingiro ryo gufata ibyemezo. Ubwenge bwamakuru, bufatanije nuburyo butunganijwe neza, burashobora guhindura rwose uburyo ducunga ibicuruzwa byo kugurisha. Kandi mubyukuri hamwe niyi myumvire yibikorwa ndagaragaza inzira enye mbona ari ngombwa kugirango twongere ibisubizo.
Ingamba yambere nugushira imbere umuvuduko muri serivisi, ariko udatanze ubuziranenge. Kuba uwambere gusubiza ni ngombwa, ariko gusubiza utabishaka ntibihagije. Birakenewe guhuza umuvuduko nubwenge. Iyo igisubizo ari data-igendanwa kandi igabanijwe, itumanaho rirushaho gushimangira no kwihererana uhereye kubanza guhura. Aho gushyira imbere ingano, isosiyete ishyira imbere akamaro. Uku guhuza kugabanya abakiriya gufata ibyemezo kandi bigatanga imyumvire myiza yikimenyetso, na mbere yo guhinduka.
Ingamba ya kabiri ikubiyemo kwibanda ku guhuza imiyoboro. Umuguzi wa kijyambere ni inzira nyinshi muri kamere: bashakisha kuri Google, bagasabana kuri Instagram, bagereranya ibiciro kumasoko, kandi akenshi barangiza kugura kuri WhatsApp. Niba izi ngingo zidahujwe, isosiyete itakaza kugaragara murugendo rwabakiriya kandi ibyago bishobora kubegera kubisubiramo cyangwa bitavuzwe. Kwinjiza CRM, imbuga nkoranyambaga, ibikoresho byohererezanya ubutumwa, hamwe n’imbuga nkoranyambaga ya digitale ni inzira yo kwemeza ubudahwema no guhuzagurika mu itumanaho. Rero, buri mikoranire ni igice cyibisobanuro byihariye biherekeza icyerekezo kuva kanda ya mbere kugeza nyuma yicyiciro.
Ingamba ya gatatu nuguhindura umubano ushingiye kumibare. Uyu munsi, kwimenyekanisha ntibikiri itandukaniro ahubwo birasabwa. Abaguzi biteze ibirango kubisobanukirwa no kumenya ibyo bakeneye. Hamwe ninkunga yamakuru makuru nubwenge bwubuhanga, birashoboka kumenya umwanya mwiza wo guhura, umuyoboro mwiza, ndetse nubwoko bwubutumwa butanga gusezerana cyane. Iri sesengura riteganya ryemerera kwibanda ku mbaraga zifite imbaraga nyinshi zo guhindura no kwirinda umutungo wasesaguwe kubantu badafite agaciro. Kwishyira ukizana kwa data bihindura umubano wubucuruzi mubintu byabantu ningamba icyarimwe.
Hanyuma, ingamba za kane nugukoresha amakuru kugirango ayobore ibyemezo byubucuruzi. Ibigo byinshi biracyahitamo guhitamo kubitekerezo bifatika cyangwa uburambe bwahise, ariko kurushanwa kurubu bisaba ibyemezo bishingiye kubimenyetso. Mugukurikirana imikorere yubukangurambaga no guhora usesengura imyitwarire iyoboye, birashoboka kumenya imiyoboro itanga ibisubizo byiza, niyihe profili ifite igipimo kinini cyo guhinduka, hamwe nimbogamizi mubikorwa biri. Ubu buryo bwo gusesengura buhindura kuyobora kuyobora mubikorwa byingenzi kandi bikora neza.
Iyo isosiyete ifashe ingamba enye muburyo bwuzuye - umuvuduko wubwenge, imiyoboro ihujwe, kwimenyekanisha, hamwe nicyemezo giterwa namakuru - ingaruka zirahita. Amakipe yo kugurisha agira ikizere, kwamamaza birashimangira, kandi inyungu zishoramari ziriyongera.
Mubihe aho amarushanwa akomeye kandi abaguzi basaba cyane kuruta ikindi gihe cyose, guhuza ikoranabuhanga nubwenge bwabantu nibyo rwose bitandukanya ibirango byatsinze. Ntabwo ari ukugurisha byinshi gusa, ahubwo ni kugurisha neza, hamwe ningamba, impuhwe, kandi neza. Ibi nibyo bisobanura ejo hazaza h'imikorere yubucuruzi: ibigo bidatanga umusaruro gusa ahubwo byubaka umubano ukomeye kandi urambye, uyobowe nimbaraga zamakuru kandi byihuse mugusubiza.
