ingamba zubucuruzi zishobora guhindura ikirango cya digitale . Isosiyete ikoresha ubu buryo irashobora kongera ibicuruzwa byayo kugirango uburambe bwo guhaha burusheho gukorana no kwihererana. Ubucuruzi mbonezamubano butuma abakiriya bavumbura ibicuruzwa binyuze mumiyoboro rusange, byorohereza inzira yo kugura.
Byongeye kandi, mugushishikariza imikoranire hagati yabaguzi, ibirango birashobora gushiraho umuryango wasezeranye hafi yibicuruzwa byabo. Ibyifuzo byinshuti nibisobanuro byukuri byongera ikizere no gutwara ibyemezo byo kugura. Gushora imari mubyamamajwe hamwe nubufatanye nababigizemo uruhare nabyo ni amayeri meza.
Imibare irerekana ko abaguzi bakunda kwizera ibicuruzwa byasabwe nabantu bazi cyangwa bakurikira kurubuga rusange . Iyi ngingo ifatika irashobora gufata icyemezo muguhitamo ibicuruzwa. Kubwibyo, gahunda yubucuruzi yateguwe neza ntishobora kongera ibicuruzwa gusa ahubwo inashimangira umubano wabakiriya.
Shingiro ryubucuruzi
Ubucuruzi bwimibereho ningamba zigaragara zihuza ibice byimbuga rusange na e-ubucuruzi. Ikoresha imikoranire kumurongo kugirango yorohereze kugura no kongera ibicuruzwa.
Ibisobanuro by'Ubucuruzi
Ubucuruzi mbonezamubano nuguhuza kugura no kugurisha imikorere mubikorwa byimbuga nkoranyambaga. Birenze ibicuruzwa byoroheje byamamaza, byemerera kugurisha ibicuruzwa na serivisi utaretse kurubuga rusange.
Imiyoboro minini ihuza abantu benshi nka Facebook, Instagram, na TikTok ifite ibikoresho byihariye bishyigikira Ubucuruzi.
Ibi bikoresho birimo ububiko bwuzuye , kugura buto , hamwe na chatbots .
Ubu bwoko bwubucuruzi bushingiye ku cyizere abakiriya bafite ku mbuga nkoranyambaga no mu byifuzo by’inshuti cyangwa ababigizemo uruhare.
Ubwihindurize bwubucuruzi
Ubucuruzi bwimibereho bwatangiye kwaguka kwamamariza imbuga nkoranyambaga, bihinduka igikoresho gikomeye cyo gucuruza. Mu ikubitiro, urubuga rwemerera gusa kuzamura ibicuruzwa, ariko byahise bihuza ibikoresho bifasha kugura kumurongo.
Instagram na Facebook byerekanye amaduka ahuriweho mumwaka wa 2020. TikTok yakurikiranye ubufatanye nubucuruzi bukomeye kugirango ibicuruzwa bitaziguye.
Ihindagurika riterwa no gukenera koroherezwa no kwiyongera kwabaguzi mugukora ibicuruzwa kumurongo.
Amahame remezo yubucuruzi
Amahame yingenzi yubucuruzi bwimibereho arimo:
- Gusezerana - Gukomeza imikoranire nabaguzi binyuze mu nyandiko, inkuru, na videwo .
- Icyizere - Kubaka urufatiro rukomeye rwabakiriya bizeye ikirango, akenshi binyuze mubyifuzo byukuri.
- Kuborohereza Gukoresha - Uburambe bworoshye kandi bwuzuye bwo guhaha aho uyikoresha ashobora kugura ibicuruzwa ukanze bike.
Aya mahame niyo shingiro ryo gushyira mubikorwa ingamba nziza zubucuruzi.
Amahuriro yubucuruzi
Ubucuruzi mbonezamubano bwamenyekanye cyane mu kwemerera ibicuruzwa guhuza abakiriya ku mbuga nkoranyambaga. Ihuriro riratandukanye ukurikije imikorere yihariye, ryemerera guhuza hamwe nuburyo bwo kugurisha.
Kugura Facebook na Instagram
Facebook na Instagram nuburyo bubiri bukomeye mubucuruzi bwimibereho. Ku Guhaha kwa Facebook , ubucuruzi bushobora gukora iduka rya interineti murubuga rwonyine, rwemerera abakoresha gushakisha no kugura ibicuruzwa batiriwe bava muri porogaramu.
Instagram Guhaha byoroshye kuranga ibicuruzwa muburyo bwanditse no mu nkuru. Ibi birema ubunararibonye bwo guhaha. Byongeye kandi, bwo kugenzura Instagram bugufasha kurangiza kugura muri porogaramu.
Kurikira na Twitter nkumuyoboro wo kugurisha
Gukurikira bikora nka moteri yubuvumbuzi, aho abakoresha bashobora kubona ibitekerezo nibicuruzwa binyuze mumapine. Ubucuruzi bushobora gukora pin zishobora kugurwa , zemerera abakoresha kugura ibicuruzwa kumurongo.
Twitter kwamamaza kwamamaza kuri Twitter hamwe namakarita yibicuruzwa birashobora gutwara traffic kurupapuro rwibicuruzwa. Ubutumwa butaziguye kuri Twitter nabwo ni umuyoboro mwiza wa serivisi zabakiriya no kugurisha.
Ubucuruzi bwa WhatsApp na Telegramu
Ubucuruzi bwa WhatsApp butanga itumanaho ritaziguye hamwe nabakiriya. Abashoramari barashobora gukoresha kataloge kugirango berekane ibicuruzwa nibisubizo byihuse kugirango borohereze inzira yo kugurisha. WhatsApp Pay yorohereza kwishyura binyuze muri porogaramu, bigatuma ibikorwa byoroha.
Telegramu nubundi buryo bukomeye hamwe na bots zishobora gukoresha serivisi zabakiriya no kugurisha. Itanga ibiranga nkumuyoboro nitsinda , ryemerera itumanaho rigamije hamwe nabayoboke, hamwe no kwishyura muburyo bwo guhaha.
Ingamba zo Gusezerana
Kwibanda ku gusezerana ni ngombwa kugirango ubucuruzi bwimibereho bugerweho. Ibikorwa byiza birimo gukora ibintu bikurura, gufatanya nababigizemo uruhare , no gukoresha ingamba zamamaza zishyuwe kurubuga rusange.
Kwamamaza Ibirimo no Kuvuga inkuru
Kwamamaza ibicuruzwa no kuvuga inkuru nibikoresho bikomeye. Gukora inkuru zukuri zumvikana nababumva zitanga amarangamutima kandi biteza imbere gusezerana.
Gutangaza ibikubiyemo bikemura ibibazo bijyanye nabayoboke kandi bigasubiza ibibazo byabo nibikenewe ni ngombwa. Gukoresha amashusho yujuje ubuziranenge, videwo ngufi, na infografiya nabyo bikungahaza uburambe bwabakoresha kandi bikomeza kwitabwaho.
Koresha inkuru zabakiriya nubuhamya kugirango wongere ikintu cyumuntu . Kwerekana uburyo ibicuruzwa byawe cyangwa serivisi byagize ingaruka nziza mubuzima bwabandi bishimangira ikirango nicyizere.
Gukoresha Digital Influencers
Abaterankunga ba digitale bafite ubushobozi bwo kwaguka kugera no gushishikarira abayoboke babo. Gufatanya nabaterankunga basangiye indangagaciro ni ngombwa.
Hitamo abaterankunga bafite abizerwa kandi bafite akamaro . Tegura ubukangurambaga bwo guhanga butuma abaterankunga basangira ubunararibonye nibicuruzwa cyangwa serivisi.
Micro-influencers akenshi ikora neza kuko ifitanye umubano mwinshi nubucuti bwa hafi nabayoboke babo. Kurikirana ibisubizo hanyuma uhindure ingamba nkuko bikenewe kugirango ingaruka nyinshi zigerweho.
Kwamamaza byishyuwe kurubuga rusange
Kwamamaza byishyuwe kurubuga rusange ni ingamba zitaziguye zo kongera ibikorwa. Koresha amatangazo kuri Facebook, Instagram, TikTok, nizindi mbuga zizwi kugirango ugere kubantu runaka.
Kora ubukangurambaga bugamije intego . Koresha isesengura kugirango umenye abo ukurikirana kandi uhindure ibintu byamamaza kugirango umenye akamaro.
Iperereza hamwe nubwoko butandukanye bwamamaza nka karuseli, videwo, cyangwa iyamamaza rikorana. Kurikirana ibipimo ngenderwaho kugirango uhindure ubukangurambaga mugihe nyacyo, urebe inyungu nyinshi ku ishoramari.
Amayeri yo kugurisha mubucuruzi bwimibereho
Kugirango ugurishe byinshi mubucuruzi mbonezamubano, ni ngombwa gukoresha amayeri yihariye nkibintu byihariye , ibyabaye bizima , hamwe no guhuza ibiganiro.
Impano zidasanzwe no kuzamurwa mu ntera
Gutanga promotion yihariye kurubuga rusange bitera kumva ko byihutirwa mubaguzi. Kugabanuka by'agateganyo no kugurisha flash byongera ibikorwa kandi ushishikarize kugura byihuse.
Ntabwo kugabanyirizwa gusa, ahubwo n'impano z'ubuntu cyangwa kohereza kubuntu birashobora kuba byiza. Kugabanuka kuwagatatu cyangwa Kugurisha muri wikendi ni ingero zubukangurambaga bwihariye bukora neza.
Gukora impano kurubuga rusange nubundi buryo. Abitabiriye amahugurwa basangira kuzamurwa ninshuti, bakagura ibikorwa byo kwiyamamaza. Ibitekerezo bifasha guhindura ibyifuzo bizaza. Gukoresha hashtags yo kuzamurwa byorohereza gukurikirana no kongera kugaragara.
Ibirori bizima no gutangiza
Kwakira ibyabaye bizima, nkinzira nzima, bitera guhuza bitaziguye nababumva. Muri ibi biganiro, birashoboka kwerekana ibicuruzwa mugihe nyacyo, gusubiza ibibazo byabakiriya, no gushiraho uburyo bwo guhahirana.
Inzira nzima yibicuruzwa bishya bitangiza ikirere cyihariye. Abumviriza bumva bakira amakuru yihariye, byongera inyungu mumaturo mashya.
Kugabanuka nibitekerezo bidasanzwe mugihe cya Live bizamura kugura byihuse. Ubufatanye nababigizemo uruhare burashobora kwagura ibyabaye no kwizerwa. Mu kwemerera abumva gusabana binyuze mubitekerezo, isosiyete irashobora guhindura ibyerekanwe mugihe nyacyo ishingiye kubitekerezo.
Kwishyira hamwe kwa Chatbot Kugurisha
Chatbots ifasha gutangiza no koroshya serivisi zabakiriya. Birashobora gukoreshwa mugusubiza ibibazo bikunze kubazwa, gutumiza ibintu, ndetse no gutanga ibyifuzo byihariye.
Gushyira mubikorwa ibiganiro mubucuruzi bugabanya igihe cyo gusubiza, kunoza uburambe bwabakiriya. Barashobora gukora 24/7, bakemeza inkunga idahwema.
Byongeye kandi, ibiganiro bishobora kwerekana akunda kandi akanatanga ibicuruzwa ukurikije ibyo waguze mbere. Kwishyira hamwe hamwe na sisitemu yo kwishyura bituma abakiriya barangiza kugura binyuze muri chatbot, bigatuma uburyo bwo kugura bugenda neza kandi neza.
Gucunga umubano wabakiriya
Gucunga umubano wabakiriya nibyingenzi kugirango batsinde mubucuruzi. Ikubiyemo serivisi zabakiriya ku mbuga nkoranyambaga no kubaka umuganda no gutsimbataza ubudahemuka.
Serivise y'abakiriya ku mbuga nkoranyambaga
Irasaba ibisubizo byihuse kandi byukuri, bikemura amakenga nibibazo neza. Gukoresha chatbots birashobora gufasha gucunga amajwi n'umuvuduko muri serivisi zabakiriya. Kwishyira ukizana ni ngombwa; gusubiza hamwe nubutumwa bwerekana impuhwe no gusobanukirwa bitezimbere uburambe bwabakiriya.
Usibye gukemura ibibazo, ni ngombwa gukomeza ijwi ryumwuga ariko ryinshuti . Guhora ukurikirana imiyoboro yabakiriya kugirango umenye aho utezimbere no gushyira mubikorwa ibisubizo byabakiriya mubikorwa byiza.
Kubaka umuganda n'ubudahemuka
Gutera rwabakiriya ni ngombwa. Gushiraho amatsinda yihariye cyangwa ibiganiro byimbuga nkoranyambaga bishimangira gusezerana. Inkunga nko kugabanuka ninyungu zihariye kubaturage byongera ubudahemuka.
Guhora utangaza ibyingenzi kandi byingirakamaro kubateze amatwi bituma abaturage bakora kandi bakitabira. Gutera inkunga no guha agaciro ibitekerezo byabanyamuryango byubaka imyumvire yo guhuza no guhuza ikirango, ningirakamaro mugukomeza abakiriya igihe kirekire.
Isesengura n'ibipimo bifatika
Kugirango ushyire mubikorwa ingamba zubucuruzi mbonezamubano, ni ngombwa gukurikirana ibipimo byihariye no gusesengura amakuru yimibereho ifasha mugutezimbere ubukangurambaga no kongera impinduka.
Guhindura Gukurikirana no Gukwirakwiza
Kugirango ubone ibisubizo byinshi, ni ngombwa gukurikirana ibipimo nkibipimo byo Guhindura , Igiciro Kubigura (CPA) , hamwe nimpuzandengo yagaciro (AOV) . Ibipimo bitanga ubushishozi mubikorwa byo kwiyamamaza kandi bigafasha kumenya ibice bikeneye kunozwa.
Isesengura ryibi bipimo rishobora kunganirwa no gukoresha ibikoresho byo gusesengura, nka Google Analytics hamwe nimbuga nkoranyambaga. Ibi bikoresho bigufasha gukurikirana imyitwarire yabakiriya kuva imikoranire yambere kugeza kurangiza kugura.
Optimisation irashobora guhinduka mugutangaza amatangazo, guhindura impapuro zimanuka, hamwe no kunoza uburambe bwabakoresha. Gushyira mubikorwa A / B ikizamini nubundi buryo bwiza bwo gusobanukirwa ingaruka zimpinduka zitandukanye no guhitamo inzira nziza.
Gusobanura amakuru yimibereho
Imibereho, nko gusezerana , kugera , hamwe n amarangamutima , itanga ibisobanuro birambuye byukuntu abumva bitabira ibirimo. Gukurikirana ibikorwa (bikunda, ibitekerezo, imigabane) ningirakamaro mugusobanukirwa ubwoko bwibirimo byumvikana cyane nababumva.
Kugera bipima akamaro ko kugera kubantu bateganijwe, mugihe isesengura ryamarangamutima rifasha gusuzuma imyumvire yabaturage kubirango. Ibikoresho nka Hootsuite na Sprout Social birashobora gukoreshwa mugukusanya no gusobanura aya makuru.
Byongeye kandi, isesengura ryibintu mu mibereho ituma habaho igihe-nyacyo cyo guhindura ingamba kugirango duhuze neza ibyifuzo byabaguzi nimyitwarire. Ibi bituma bidashoboka kubyitwaramo vuba gusa ahubwo no gutegereza ibizaba ejo hazaza.
Inzitizi n'ibitekerezo byemewe n'amategeko
Kugira ngo dushyire mu bikorwa ingamba zifatika z’ubucuruzi, ni ngombwa gukemura ibibazo by’ibanze by’ibanga n’umutekano, ndetse no kubahiriza amategeko abigenga.
Amabanga n'umutekano
Isosiyete igomba kwemeza kurinda amakuru yukoresha. Ibi birimo gushyira mubikorwa protocole yumutekano ikomeye no kwigisha abakiriya gukoresha neza urubuga rwabo.
Hariho amategeko yihariye, nka LGPD (Amategeko rusange yo kurinda amakuru) muri Berezile, bisaba gukorera mu mucyo mugukoresha amakuru yihariye.
Kutubahiriza amakuru birashobora guhanishwa ihazabu ikabije no gutakaza ikizere. Imyitozo nka encryption, kwemeza ibintu bibiri, no gukurikirana buri gihe ni ngombwa kurinda ubusugire bwa sisitemu.
Kubahiriza n'amabwiriza
Kubahiriza amategeko ni ngombwa kugirango twirinde ibihano byemewe n'amategeko. Isosiyete igomba guhora igezweho ku mabwiriza ariho kandi ikemeza ko ibikorwa byose by’ubucuruzi by’imibereho byubahirizwa.
Amabwiriza nka Kode yo Kurengera Abaguzi muri Berezile ashyiraho amategeko yo kwamamaza kumurongo no gutanga. Guhuza n'imihindagurikire y'ikirere bishobora kuba bikubiyemo politiki yo kugaruka no gutanga serivisi nziza ku bakiriya .
Gushiraho itsinda ryemewe nububasha bwo kugenzura ibikorwa bifasha kugabanya ingaruka. Ibyangombwa bikwiye hamwe nubugenzuzi busanzwe birasabwa imyitozo kugirango bikomeze kubahirizwa.
Ibikoresho bivuka hamwe nikoranabuhanga
Ingamba z'ubucuruzi mbonezamubano zirimo guhindurwa hifashishijwe ibikoresho n’ikoranabuhanga bishya, birimo na Virtual Reality n’ubuhanga bw’ubukorikori no kwimenyekanisha. Ibi bishya bitanga ubunararibonye kandi bwihariye kubakoresha.
Byukuri kandi Byukuri
Ukuri kwinshi (AR) na Virtual Reality (VR) bahindura ubucuruzi bwimibereho ituma habaho imikoranire ishimishije. AR yemerera abakiriya kumenya ibicuruzwa mbere yo kugura, nk'imyenda cyangwa ibikoresho, kubishushanya muburyo nyabwo.
VR ikora ibidukikije rwose aho abakoresha bashobora gushakisha ububiko bwububiko. Ibicuruzwa bikoresha tekinoroji kugirango ushimangire amarangamutima hamwe nabaguzi, utange uburambe budasanzwe. Urugero rumwe nugukoresha AR muyunguruzi kuri platform nka Instagram, aho abakoresha bashobora kugerageza kwisiga cyangwa ibikoresho.
Ibi bikoresho kandi byorohereza ibintu biboneka, nko gutangiza ibicuruzwa, bikurura abantu benshi kandi batandukanye.
Ubwenge bwa gihanga no kwimenyekanisha
Ubwenge (AI) butuma umuntu yimenyekanisha muburyo bwo guhaha. AI isesengura amakuru yimyitwarire yukoresha kugirango itange ibicuruzwa bijyanye. Abafasha ba Virtual na chatbots, nabo bashingiye kuri AI , batezimbere serivisi zabakiriya nibisubizo byihuse kandi byukuri.
Kwishyira ukizana bikubiyemo ibyifuzo byamamaza hamwe niyamamaza rijyanye ninyungu za buri muntu. rya AI rirashobora guhanura ibigenda, bifasha ibirango guhindura ibicuruzwa byabo ningamba zo kwamamaza.
Ibi bikoresho byongera imikorere no kunyurwa byabakiriya, bigatuma uburambe bwo guhaha bworoha kandi bushimishije. Ni ngombwa kugirango bagaragare ku isoko rihiganwa.
Ejo hazaza h'ubucuruzi
Ubucuruzi bwimibereho buratera imbere byihuse kandi busezeranya iterambere ryinshi mumyaka iri imbere.
Ibigenda bigaragara
- Guhaha ukoresheje imbonankubone : Ibiganiro bya Live bihinduka igikoresho gikomeye cyo kugurisha, cyemerera imikoranire yigihe.
- Kwishyira hamwe kwa AI : Ibiganiro byihariye hamwe nabafasha bifasha bizafasha abakiriya kubona ibicuruzwa byihuse.
- Ukuri gushimishije (AR) : Ubunararibonye bwo guhaha buzafasha abakiriya "kugerageza" ibicuruzwa.
Kwagura isoko
Imbuga nkoranyambaga zirimo kuba isoko ryukuri. Ibicuruzwa bishora imari muri micro-influencers kugirango ibicuruzwa bitezwe imbere kandi bikurura abaguzi benshi.
Kwishyira ukizana hamwe nuburambe bwabakoresha
Hamwe nogukoresha uburyo bwiza bwo gukoresha amakuru, uburambe bwo guhaha buzahinduka. Ibyifuzo byukuri nibitekerezo byihariye bizaba bisanzwe, bitezimbere abakiriya.
Umutekano n’ibanga
Umutekano wamakuru uzaba uwambere. Ibigo bizakenera kwemeza ibikorwa byizewe no kurinda ubuzima bwite bwabakoresha kugirango bagirire ikizere abaguzi.
Kumenyera Ikoranabuhanga Rishya
Ibicuruzwa byifuza gukomeza guhatana bizakenera gukoresha tekinoloji nshya vuba. 5G , kurugero, bizafasha gushakisha byihuse hamwe nuburambe bwiza bwo guhaha.
Ubufatanye hagati y'ibisekuru
Ubufatanye hagati y'ibisekuru n'abakuru bizagira ingaruka ku ngamba zo kwamamaza, byemeze ko ubukangurambaga bugera ku bantu batandukanye kandi ku isi hose .
