Philip Kotler, mu gitabo cye " Marketing Management ", avuga ko kubona umukiriya mushya bisaba inshuro eshanu kugeza kuri zirindwi kuruta kugumana izari zisanzwe. Nyuma ya byose, kubakiriya basubiramo, nta mpamvu yo kwitangira imbaraga zo kwamamaza mugutangiza ikirango no kugirirwa ikizere. Uyu muguzi asanzwe azi isosiyete, serivisi zayo, nibicuruzwa byayo.
Mubidukikije kumurongo, iki gikorwa kirakomeye cyane kubera kubura kumaso . Kubaka ubudahemuka bwabakiriya muri e-ubucuruzi bisaba ibikorwa byihariye byo guhaza abaguzi, gushimangira umubano, no gushishikariza kugura inshuro nyinshi.
Indorerezi isa nkaho igaragara, ariko birashoboka kubaka ubudahemuka bwabakiriya niba banyuzwe nuburambe bwabo. Niba batanyuzwe kubera ikosa mugikorwa cyo kwishyura cyangwa gutinda gutangwa, kurugero, ntibashobora kugaruka kandi barashobora no kuvuga nabi ikirango.
Kurundi ruhande, ubudahemuka bwabakiriya nabwo bugirira akamaro abaguzi. Iyo bavumbuye urubuga rwa e-ubucuruzi rwizewe hamwe nibicuruzwa byiza ku giciro cyiza, serivisi nziza zabakiriya, no kugemura ku gihe, ntibarambirwa bagatangira kubona iryo duka nkigipimo. Ibi bitanga ikizere no kwizerwa ko sosiyete ibakorera muburyo bwiza.
Muri iki gihe, ibintu bibiri ni ngombwa mu kwemeza ubudahemuka bw'abakiriya: kugemura n'ibiciro. Nibyiza gusobanukirwa ningamba zingenzi zogushimangira ibyo bikorwa, cyane cyane kurubuga rwa interineti:
1) Ishoramari muri kilometero yanyuma
Icyiciro cya nyuma cyo kugeza kubaguzi ni urufunguzo rwo kwemeza uburambe bwiza. Muri sosiyete igeze ku rwego rwigihugu, kurugero, ni ngombwa gushiraho ubufatanye nimiryango yaho ishobora gukemura ibicuruzwa muburyo bwihariye. Byongeye kandi, inama nziza ni uguteza imbere amahugurwa no kungurana ibitekerezo nabashoferi batanga uturere kugirango gahunda igere mumeze neza kandi yerekana ishusho yikimenyetso. Hanyuma, iyi ngamba nayo igabanya ibiciro kandi igabanya amafaranga yo kohereza kubaguzi, itanga igisubizo kuri imwe mubintu byingenzi bibabaza kumasoko yo kugurisha kumurongo uyumunsi.
2) Gupakira
Umwanya wo gupakira ibicuruzwa ni ngombwa. Gufata buri kintu cyatanzwe nkibidasanzwe, ukurikije ibikenewe gupakira hamwe nibidasanzwe bya buri kintu, ni ngombwa kugirango bikemurwe neza. Ikigeretse kuri ibyo, kwihererana kubitanga hamwe no gukorakora utekereje bituma habaho itandukaniro, nkamakarita yandikishijwe intoki, spritz ya parufe, no kohereza impano.
3) Umuyoboro
Kugira ibikoresho byamakuru kandi byuzuye, isesengura ryitondewe ningirakamaro kubucuruzi ubwo aribwo bwose bwo kugeza ubu bunararibonye kubakoresha. Inyungu ni nyinshi. Ubwa mbere, hariho itumanaho ryizewe hamwe ningamba zubwenge mugihe dushyira mubikorwa byose , kuva uyikoresha afite uburambe bumwe haba kumurongo no kumurongo. Serivise yabakiriya iba myinshi kandi yihariye.
4) Isoko
Kwinjira mubidukikije byagutse bitanga uburyo bwo guhaha butandukanye. Ubu buryo, birashoboka guhuza ibyifuzo bitandukanye byabaturage, bitanga ubundi buryohe nuburyo bwose. Uyu munsi, iki gikoresho cyabaye ingenzi kuri e-ubucuruzi. Birakenewe gutanga amahitamo atandukanye, hamwe nibisubizo byemeza kubyo abaturage bakeneye, kimwe no kwibanda kubintu bitandukanye hamwe nigiciro gito.
5) Kwinjiza
Hanyuma, urebye amahuriro akubiyemo ibikorwa bya demokarasi kandi bigera kubantu benshi. Gutanga ibyaguzwe kuri terefone cyangwa WhatsApp, kimwe no gutanga serivisi zabakiriya kugiti cyabo, nubundi buryo bukoreshwa cyane muri iki gihe.
