Ubucuruzi bwa e-ubucuruzi ku isi bwongeye gushimangira iterambere ryabwo mu 2025, bushingiye ku ikoreshwa rya sisitemu yo gukoresha no guhanga udushya mu ikoranabuhanga risobanura uburambe bwo guhaha.
Imikorere ikomeye, mu rwego rw’ubukungu bwifashe nabi ku isi, ishimangira urwego nkumushoramari wingenzi wubukungu bwa digitale kandi rugaragaza akamaro k’abafatanyabikorwa bakora neza kandi bafite ingamba zo guhangana n’ibikorwa.
Amasosiyete ashora imari mu mucyo, yujuje ibisabwa, no gukomeza kugenzura ibicuruzwa bitanga umusingi w’urunigi rukomeye kandi rukomeye, rushobora guhangana n’ibibazo bigoye ku isoko.
Incamake yisi yose: Ubuyobozi bwa Aziya no kwagura amasoko
Muri ibi bidukikije birushanwe cyane, Ubushinwa bugumana umwanya wabwo ku isi kandi bukora nka laboratoire nyayo yerekana inzira.
Nk’uko byatangajwe na guverinoma y'Ubushinwa, mu gice cya mbere cy'umwaka wa 2025, kugurisha ku bicuruzwa byo ku rubuga rwa interineti mu gihugu byose hamwe byinjije miliyoni 6.12 z'amapound (hafi tiriyoni 4,6 z'amadolari y'Amerika), bikaba byari bingana na 24.9% by'ibicuruzwa byose byagurishijwe.
Ubuyobozi bw'igihugu ntabwo buterwa gusa n’abaturage benshi, ahubwo buterwa no guhuza ibikorwa remezo by’ikoranabuhanga bigezweho, umuco wo kwishyurana kuri telefone, hamwe n’ibidukikije bikuze bikoreshwa mu bucuruzi.
Amerika iza ku mwanya wa kabiri, hamwe na e-ubucuruzi bushigikirwa n’amasoko manini hamwe n’ibikoresho bihanitse cyane.
Andi masoko yo muri Aziya no mu Burayi, nk'Ubwongereza, Ubuyapani, na Koreya y'Epfo, afite imyanya ikurikira, hamwe n'ibipimo by'ubukungu byerekana ko iterambere ryifashe neza, nubwo ku muvuduko utandukanye n'u Bushinwa.
Kwinjira kuri interineti no kwiyongera kwa terefone zigendanwa mu bihugu bikiri mu nzira y'amajyambere, nk'Ubuhinde na Berezile ubwabyo, byerekana ko amahirwe yo kwaguka muri utwo turere akomeje kuba menshi.
Ni muri urwo rwego, igihugu cyacu gishimangira akamaro kacyo mu kwihagararaho mu masoko icumi akomeye ya e-ubucuruzi ku isi. Ibiteganijwe mu mpera za 2025 byerekana ko umurenge ugomba kwandikisha miliyari 234.9 z'amadorali.
Ishyirahamwe ry’ubucuruzi bwa elegitoronike muri Berezile (ABComm) ryerekana ko Burezili ifite abaguzi bagera kuri miliyoni 94 bagumana itike yo kugereranya amadolari 539.28 buri umwe.
Ibanga ry'Ubushinwa mu kubungabunga ubuyobozi bw'isi.
Ubushinwa bukomeye muri e-ubucuruzi ni byinshi. Ubwiganze bw'igihugu ntibugarukira gusa ku kigero cyo gukoresha; ikubiyemo kandi guhanga udushya muburyo bwubucuruzi nikoranabuhanga.
Ku ikubitiro, ibikorwa remezo bya digitale birimo kandi bikomeye. Ibicuruzwa byinshi bibaho binyuze mubikoresho bigendanwa, hamwe no kwishura hakoreshejwe Digital (nka Alipay na WeChat Pay), byorohereza guhinduka no gukuraho inzitizi.
Ubushinwa nabwo bwari umupayiniya, kandi bukomeje kuba umuyobozi, mu guhuza ibirimo n’ubucuruzi. Guhaha Live, kurugero, bihuza imyidagaduro no kugurisha binyuze kumurongo wa Live, bimaze kwerekana igice kinini cyibicuruzwa byose bigurishwa mugihugu kandi bikaba intandaro kumasoko yuburengerazuba.
Amahuriro nka Shein na Temu arerekana ubuhanga nubwitonzi bwurwego rwogutanga amasoko, abasha gusubiza ibyifuzo byabaguzi muburyo bwihuse.
Indi mpamvu nugukoresha cyane ubwenge bwa Artificial Intelligence (AI) hamwe namakuru manini, yemerera hyper-kwimenyekanisha uburambe. Guhanura algorithms iyobora umusaruro, kubika, no kwamamaza, bigatuma urusobe rwibinyabuzima rwabashinwa ruba kimwe mubikorwa bikora neza kandi bigahinduka kwisi.
Imikorere ya Berezile muri Top 10 yisi yose
Ibicuruzwa byinjira muri ABComm bishingiye ku ikoreshwa rya digitale nini, kubera ko igihugu gifite umuvuduko mwinshi kandi ukaba ukunda abakiriya ba m-ubucuruzi (ubucuruzi bugendanwa), byoroshya urugendo rwo kugura.
Indi mpamvu ni udushya mu kwishura, bitewe no kumenyekanisha no kumenyekanisha uburyo bwo kwishyura ako kanya. Muri iki gihe, Pix iragaragara, kuko yahinduye umuvuduko wubucuruzi, igabanya igihe cyo gukuraho, kandi yorohereza kwinjiza miriyoni yabanyaburezili.
Gukura kwa Logistique nabyo bigira uruhare runini. Kwiyongera kwumwuga wamasoko hamwe nabakoresha ibikoresho byateje imbere itangwa kandi bituma bashobora kugera mukarere mbere batagenewe.
Nubwo hari iterambere, isoko ryigihugu, hamwe n’imisoro igoye ndetse n’umugabane munini w’umugabane wa Afurika, irasaba ko ibigo byita cyane ku mikorere ikora.
Ibikoresho no guhiganwa: uruhare rwo gucunga abatanga isoko
Muri e-ubucuruzi, gutinda cyangwa kunanirwa mugutanga ikintu bibangamira kunyurwa kwabakiriya, bigira ingaruka mbi kubirango, no kongera ibibazo nibisubizo.
Kubera ko nta mwanya wibibazo bya logistique, uburyo bufatika bwo gucunga amasoko ni ngombwa kugirango habeho gukora neza, ubwiza bwibicuruzwa byanyuma, no kugenzura ibiciro.
Gucunga neza abafatanyabikorwa bigira uruhare mu kunoza igenzura ry’ubuziranenge, guhuza ibicuruzwa bitangwa, kugabanya amafaranga nk’amasoko n’imizigo yinjira, no kugabanya amahirwe yo guhungabanya amasoko.
Ibiriho ubu, bisaba ko ibigo byita ku buryo burambye no kubahiriza ibipimo ngenderwaho (ESG), bituma impamyabumenyi itanga isoko yo kubaho mu marushanwa.
Imikoreshereze ya sisitemu yihariye, nka SRM (Imicungire y’abatanga amasoko), itanga ibisubizo bikomeye bitanga umwete ukwiye kandi bigafasha kugabanya ingaruka zemewe n’icyubahiro zijyanye nubu bwoko bwubufatanye.
Imigendekere yisi yose igize urwego
Inzira ebyiri zikwiye kwerekana imbaraga zabo zo guhindura urwego kwisi yose muri 2025: Ubucuruzi bwimibereho na BNPL.
Iya mbere ivuga kugurisha mu buryo butaziguye imbuga nkoranyambaga, inzira yoroshya urugendo rwabakiriya ikuraho ibikenewe kubohereza kurubuga rwa e-ubucuruzi.
Iyi moderi iragenda ikurura kuko yemerera ibirango gukoresha imbaraga no kwizerwa byabaterankunga kugirango bazamure impinduka. Imiterere nayo ifite imbaraga zo gukurura abakiri bato bumva, baha agaciro ubunyangamugayo no korohereza guhaha ahantu hamwe aho barya ibirimo.
Ubushakashatsi bwakozwe na Accenture bwerekanye ko kugurisha ubucuruzi bw’imibereho ku isi bizagera kuri tiriyoni 1,2 mu mpera za 2025.
Icyerekezo cya kabiri (Gura Noneho, Kwishura Nyuma) nubwoko bwinguzanyo butuma abakiriya bishyura ibyaguzwe mubice badakeneye ikarita yinguzanyo gakondo.
Iyi mikorere nuburyo bworoshye bwo kwishyura bworoshye kandi bufasha mu gufasha gukumira igare ryimodoka kandi rikora nkimpamvu yo kugura agaciro gakomeye.
Iyi moderi ninshuti ikomeye kuri e-ubucuruzi, kuko ihererekanya ibyago byinguzanyo mubigo by'imari bitanga serivisi, mugihe byongera imbaraga zo kugura abaguzi.
Urugero, Worldpay, iteganya ko BNPL izaba hafi 15% yishyurwa rya e-ubucuruzi ku isi mu 2025.
Nigute ushobora kuguma hejuru yisoko rya e-ubucuruzi.
E-ubucuruzi muri 2025 bwerekana uburinganire budasanzwe hagati yubunini nubuhanga. Umuvuduko wo guhanga udushya ukomeje kuba mu maboko y’Ubushinwa, ariko ibihugu byinshi bihagaze neza ku iterambere ryabyo, nka Burezili.
Ubuyobozi bw'isi bushingiye ku mibare ikomeye ya sisitemu n'ibikoresho, aho imicungire y'abatanga isoko igaragaza ko ari itandukaniro rikomeye kugira ngo imikorere ikorwe neza.
Mu bidukikije aho abaguzi bakeneye umuvuduko, kwimenyekanisha, no kubahiriza imibereho n’ibidukikije, gutsinda byanze bikunze biterwa n’ubufatanye bwiza. Iyi sano ifasha garanti gutanga, ubuziranenge, kubahiriza igihe ntarengwa, no guhaza abakiriya ba nyuma.
