Nyuma yuwagatanu wumukara, Cyber Monday nimwe mumatariki ategerejwe kubaguzi kugura ibicuruzwa nibiciro byiza. Buri gihe bibaho kumunsi wambere wambere nyuma yikiruhuko cyabanyamerika Thanksgiving, ibirori numwanya mwiza wo kuzigama amafaranga kumasoko arangije umwaka.
Ariko, bitandukanye na vendredi yumukara, Cyber Monday yibanda cyane cyane kugabanywa no gutanga ubucuruzi kumurongo.
Ryashyizweho mu 2005 n’ishyirahamwe ry’abacuruzi bo muri Leta zunze ubumwe z’Amerika, itariki yagaragaye kugira ngo ikemure iterambere ry’ubucuruzi bwa e-bucuruzi, bituma abaguzi bashobora no kugura ibicuruzwa ku giciro gito batiriwe bava mu ngo zabo, kubera ko, icyo gihe, ku wa gatanu w’umukara wagabanutse gusa ku maduka y’umubiri gusa.
Itandukaniro nyamukuru riri hagati yaya matariki yombi, rero, riri mumurongo wo kugurisha: mugihe vendredi yumukara ikubiyemo ibicuruzwa byumubiri ndetse na digitale, Cyber Monday yibanda kuri e-ubucuruzi.
Kuva yatangira, Cyber Monday yerekanye ko yatsinze cyane mu Banyamerika, ikusanya miliyoni 500 z'amadolari mu gitabo cyayo cya mbere. Mu mwaka wa 2010, itariki yafatwaga nk'umunsi ukomeye wo guhaha kuri interineti muri Amerika, ugera kuri miliyari imwe y'amadolari yo kugurisha, kandi kuva icyo gihe, inyandiko zaciwe buri mwaka, ubu zikaba zirenga miliyari 12 z'amadolari.[1].
Nubwo yatangiriye muri Amerika, ibirori bimaze kuba isi yose kandi kuri ubu byemewe mu bihugu birenga 28 (makumyabiri n'umunani), harimo na Berezile, bimaze kuba ikimenyetso cy’ubucuruzi bw’iki gihugu.
Ariko, mugihe iyi tariki yerekana amahirwe akomeye kubicuruzwa na serivise, irashobora kandi kwerekana ibibazo kubakoresha.
Kubatanga ibicuruzwa, itandukaniro riri hagati yumunsi wo kuwa gatanu wumukara na Cyber kuwa mbere ryerekana ko ari ngombwa gushyiraho ingamba zitandukanye zo kwamamaza no kugurisha kuri buri gikorwa, ukurikije imyitwarire yo kugura abakiriya, bishobora no kuba ingorabahizi kurubuga rwa sisitemu.
Birakenewe rero kwirinda ibishuko byo gusubiramo ibyifuzo bimwe kumatariki yombi, cyane ko abaguzi b'iki gihe barushijeho kwitonda no gusaba, bashaka kugabanyirizwa ibintu nyabyo kandi bitandukanye kuri buri gikorwa.
Kubwibyo, ingamba zishingiye kubisubiramo gusa zirashobora kubangamira izina ryisosiyete. Mu buryo nk'ubwo, kwamamaza ibicuruzwa, nko kuzamura ibiciro mbere yikiruhuko no gutanga ibiciro byimpimbano, nimpamvu nyamukuru yo kutishimira abakiriya.
Kubwibyo, mukuvanga vendredi vendredi na Cyber Monday itanga, kuvuga ko kuzamurwa mu ntera bitigeze kubaho, cyangwa kwishora mu kwamamaza kuyobya uburari, abatanga ibicuruzwa berekana ko bafite ingaruka zikomeye mu mategeko.
Nkuko bizwi, amategeko ya Berezile, cyane cyane amategeko arengera umuguzi (CDC), arasobanutse neza kubijyanye ninshingano zabatanga no kurengera abaguzi kubikorwa bibi.
Byongeye kandi, inshingano yo kumenyesha no gukorera mu mucyo ni imwe mu nkingi z'amategeko. Dukurikije amategeko arengera umuguzi (CDC), ni inshingano z’abatanga isoko kugira ngo amakuru yose ahabwa umuguzi asobanutse neza, yuzuye, kandi ahagije ku bicuruzwa cyangwa serivisi zitangwa. Iyi nshingano ikubiyemo ibintu byingenzi byibicuruzwa cyangwa serivisi, nkibisobanuro nyabyo byibitangwa, kwerekana ibiciro nuburyo bwo kwishyura, hamwe namakuru ajyanye nibibujijwe cyangwa imbogamizi zitangwa.
Mugihe cyibikorwa byo kugurisha nka vendredi vendredi na Cyber Kuwa mbere, inshingano yo gukorera mu mucyo irushaho kuba ingirakamaro, kubera ko hagati yizamurwa ryinshi, birasanzwe ko abaguzi bagira amakenga kubijyanye nukuri kugabanywa nukuri kwitanga ryamamajwe.
Kandi imikorere idakwiye muri urwo rwego, kubatanga isoko, irashobora gutanga ibihano byubuyobozi ninzego nka PROCON, usibye imanza zatanzwe n’abaguzi ubwabo, basaba indishyi z’ibyangiritse ndetse n’ibyangiritse.
Kugira ngo izo ngaruka zigabanuke, ni ngombwa ko abatanga isoko basuzuma neza ibikorwa byabo byo kwamamaza, bakemeza ko ibiciro byatanzwe bihuye n’igabanywa nyaryo kandi ko ibyifuzo bitangwa hagati yuwagatanu wumukara na Cyber kuwa mbere bitandukanye.
Ubu buryo bufata icyemezo cyo gukorera mu mucyo no kubahiriza amabwiriza arengera umuguzi, ibyo bikaba atari ngombwa mu gukomeza icyizere ku isoko gusa ahubwo no kugabanya ingaruka z’amakimbirane mu mategeko.
Kubwibyo, Cyber Monday nigihe cyingirakamaro kubatanga isoko, cyane cyane murwego rwa e-ubucuruzi, ariko biranasaba igenamigambi ryitondewe. Ni muri urwo rwego, gutandukanya ibyabaye bitanga no kwemeza ko kugabanuka ari ingirakamaro ni ngombwa mu gukomeza kugirira icyizere abaguzi, mu gihe kandi twirinda imanza n’ibihano.
* Luíza Pattero Foffano ni inzobere mu manza mbonezamubano kandi afite uburambe mu manza ndetse no kugisha inama mu rwego rw'amategeko agenga ubucuruzi. Ni umunyamategeko mu kigo cy'amategeko Finocchio & Ustra Sociedade de Advogados.
Carolina Laubi Debes ni umunyamategeko kabuhariwe mu by'amategeko mbonezamubano mu kigo cy'amategeko Finocchio & Ustra Sociedade de Advogados.
* Mariana Gabrielloni Pó ni umunyamategeko kabuhariwe mu by'amategeko mbonezamubano mu kigo cy'amategeko Finocchio & Ustra Sociedade de Advogados.
