Igice cya mbere cya 2024 cyari igihe cyo guhindura ubucuruzi bwa e-B2B, bwaranzwe no kwiyongera gukomeye, inzira igenda ihinduka, hamwe n’ibibazo bivuka. Amakuru aheruka kwerekana yerekana ko kugurisha urubuga rwa B2B muri Amerika biteganijwe ko bizagera kuri tiriyari 2,04 US $ muri 2024, bingana na 22% by’igurisha kuri interineti. Ibinyuranye n'ibyo, isoko rya e-ubucuruzi B2B muri Amerika y'Epfo, nubwo ryiyongera cyane, ni rito cyane, ibigereranyo bigera kuri miliyari 200 z'amadolari ya Amerika mu 2025.
Iri tandukaniro rishobora guterwa no gutandukanya gukura kw isoko, ibikorwa remezo bya digitale, ninzego zishoramari ryikoranabuhanga hagati yakarere. Mu gihe Amerika ifite ibikorwa remezo bikomeye ndetse n’urwego rwo hejuru rwa digitifike, Amerika y'Epfo iracyari mu nzira yo guteza imbere ubwo bushobozi. Nyamara, umuvuduko w’ubwiyongere bw’umwaka muri Amerika y'Epfo, hafi 20%, byerekana ubushobozi bwo gufatwa , kubera ko amasosiyete akomeje gukoresha no gushyira mu bikorwa ikoranabuhanga rigezweho rya e-bucuruzi.
Muri rusange, ubwiyongere bugaragara bwagaragaye muri iki gihembwe bwatewe niterambere ryikoranabuhanga kandi hakenewe uburyo bunoze bwo kugura. Kwishingikiriza kumiyoboro ya digitale kubikorwa bya B2B byiyongereye, aho 60% byabaguzi basura imbuga zitanga amasoko naho 55% bakitabira urubuga rwakiriwe nabatanga isoko mbere yo gufata ibyemezo byubuguzi. Ikindi kimenyetso ni ukongera igihe cyo kugura, 75% by'abayobozi bemeza ko impuzandengo yiyongereye mu myaka ibiri ishize.
Mubintu byingenzi byateye imbere muri iki gihe, ibikurikira biragaragara: kunoza uburambe bwabakoresha, hamwe ninteruro nshya nibikorwa kumurongo bitanga uburambe bwiza bwo guhaha; iyemezwa ryubucuruzi bugendanwa mubikorwa bya B2B, biterwa no gukenera korohereza no kubona amakuru nyayo; no gukoresha blocain kugirango yongere umucyo numutekano mugucunga amasoko.
Ibibazo bivuka
Nubwo yateye imbere, urwego rwa e-ubucuruzi rwa B2B ruracyafite imbogamizi nyinshi, zirimo inzira ndende yo kugura, ingorane zo guhuza urubuga rushya na sisitemu zisanzweho umurage, no guhuza amakipe agurisha, kubera ko uburyo bwo kugurisha bugomba gukorana. Byongeye kandi, urebye ko ibikorwa byimuka kumurongo, ibyago byugarije cyber ni byinshi, bisaba ingamba zumutekano zikomeye kugirango ubuziranenge bwamakuru kandi bugumane ikizere cyabaguzi.
Amahirwe mumirenge
Isosiyete ifunguye kuri e-ubucuruzi ya B2B irashobora gukoresha isesengura ryamakuru kugirango itange itangwa kubaguzi ku giti cyabo, ndetse no gukoresha ubwenge bwubukorikori (AI) hamwe na automatike kugirango byorohereze inzira, kugabanya ibiciro, no guhanura uburyo bwo kugura. Ibindi bishoboka harimo gufata zose kugirango utange uburambe burushijeho kuba bwiza, usibye gushiraho ubufatanye nubufatanye bufasha kwagura itangwa ryabo no kwinjira mumasoko mashya.
Inzego zambere mu kuzamura e-ubucuruzi ni Inganda, ziterwa no gukenera kugura neza no gutanga amasoko; Kugurisha no Gukwirakwiza, bigenda byiyongera kuri e-ubucuruzi kugirango byoroshe ibikorwa no kugera kubakiriya benshi; n'Ubuvuzi, byibanda ku kugura ibikoresho byo kwa muganga n'ibikoresho.
Ariko umurenge ntabwo ureba ibigo binini gusa. Ibigo bito n'ibiciriritse (SMEs) nabyo birerekana icyerekezo cyiza mugihe bashaka guhuza ubucuruzi bwa B2B. Kugira ngo babigereho, bashora imari mu ikoranabuhanga - cyane cyane urubuga rwa sisitemu n'ibikoresho kugira ngo barusheho kuba ku rubuga rwa interineti - amahugurwa y'abakozi, n'ibicuruzwa na serivisi byihariye ku masoko meza, bashaka kwitandukanya n'abanywanyi bakomeye.
Ejo hazaza hateganijwe iki?
Ugendeye kuri uyu muhengeri, ejo hazaza h’umurenge hasa n’icyizere: Biteganijwe ko kugurisha urubuga rwa B2B bizagenda byiyongera, bikagera kuri tiriyari 2.47 z’amadolari ya Amerika mu 2026, bingana na 24.8% by’igurisha rya e-bucuruzi. Dukurikije amakuru ya Gartner, 80% byimikoranire ya B2B hagati yabatanga n'abaguzi bizaba binyuze mumiyoboro ya digitale bitarenze 2025.
Iterambere rihoraho mu ikoranabuhanga rigomba gutera udushya no gukora neza mubikorwa bya B2B, kandi ibigo bizakomeza kwaguka kwisi yose, bifashisha urubuga rwa digitale kugirango bigere kumasoko mashya nabakiriya. Byongeye kandi, byinshi mubushishozi bigomba guturuka kumurongo uhindagurika wumuguzi wa B2B, wahindutse cyane mumyaka yashize mugihe cyinzibacyuho isobanutse.
Muri make, amahirwe nyamukuru ntabwo ari ukubura ubwato mugihe cya B2B ubucuruzi bwa digitale. Amezi 24 ari imbere azaba ingenzi cyane kubigo byose bisangiye icyerekezo.
