Kwishyira ukizana gukabije gutwarwa nubwenge bwubuhanga (AI) birasobanura neza uburambe bwabakiriya mugucuruza. Gushyira mu bikorwa imipaka mishya y’ikoranabuhanga muri e-ubucuruzi ntabwo bihindura gusa uburyo amasosiyete akorana n’abaguzi bayo, ahubwo anakora uko akora imbere. Iyi mpinduramatwara irenze kure ibyifuzo byibanze cyangwa ubukangurambaga butandukanye; nibijyanye no gukora ingendo zidasanzwe, zahujwe mugihe nyacyo kubikenewe, imyitwarire, ndetse n'amarangamutima y'abakiriya.
AI ikora nk'umusemburo, uhuza amakuru atandukanye - uhereye kumateka yubuguzi no gushakisha uburyo kugeza ku mbuga nkoranyambaga hamwe n’ibipimo byo gusezerana - kubaka imyirondoro irambuye. Iyi myirondoro yemerera ibigo kumenya ibyifuzo, gukemura ibibazo mbere yuko bivuka, no gutanga ibisubizo byihariye kuburyo akenshi bisa nkibyakozwe kuri buri muntu.
Intandaro yiyi mpinduka nubushobozi bwa AI bwo gutunganya umubare munini wamakuru ku muvuduko ushimishije. Sisitemu yo kwiga imashini isesengura uburyo bwo kugura, kumenya isano iri hagati yibicuruzwa, no guhanura imigendekere y’abaguzi - hamwe nukuri kurenze uburyo gakondo.
Kurugero, saba guhanura algorithms ntireba gusa impinduka zamateka, nkibihe, ariko kandi ushizemo amakuru nyayo, nkimihindagurikire yikirere, ibyabaye, cyangwa ibiganiro ku mbuga nkoranyambaga. Ibi bituma abadandaza bahinduranya neza ibarura, kugabanya ububiko-ikibazo gitwara miriyari buri mwaka - no kugabanya ibarura rirenze, biganisha ku kugabanuka ku gahato no kugabanuka.
Amasosiyete nka Amazon ajyana ubu buryo kurundi rwego muguhuza ibarura ryumubiri nubusanzwe, ukoresheje sisitemu ya sensor mububiko kugirango ukurikirane ibicuruzwa mugihe nyacyo na algorithms yohereza amabwiriza kubigo bikwirakwiza hafi yumukiriya, kwihutisha gutanga no kugabanya ibiciro bya logistique.
Guhindura cyane: Mercado Libre na Amazone
Kwishyira ukizana gukabije kugaragara no mugushiraho ububiko bwubwenge bwa digitale. Amahuriro nka Mercado Libre na Amazon akoresha imiyoboro ya neural kugirango akore page idasanzwe kuri buri mukoresha. Izi sisitemu ntizita gusa kubyo umukiriya yaguze kera, ahubwo inareba uburyo bayobora urubuga: igihe cyakoreshejwe mubyiciro bimwe, ibicuruzwa byongewe kandi byatereranywe mumagare, ndetse nuburyo bizunguruka.
Niba umukoresha agaragaje ko ashishikajwe nibicuruzwa birambye, kurugero, AI irashobora gushyira imbere ibidukikije byangiza ibidukikije mubikorwa byayo byose, uhereye kumatangazo kugeza kuri imeri yihariye. Ubu buryo bwongerewe imbaraga muguhuza na sisitemu ya CRM, ikusanya amakuru ya demokarasi hamwe namakuru ya serivisi yabakiriya, ikora umwirondoro wa dogere 360. Amabanki, nka Nubank, akoresha amahame asa: algorithms isesengura ibicuruzwa kugirango hamenyekane uburyo budasanzwe bwo gukoresha - uburiganya bushobora kubaho - kandi icyarimwe butanga ibicuruzwa byimari, nkinguzanyo cyangwa ishoramari, bihuye numwirondoro wabakiriya nintego zabo.
Logistika ni akandi gace AI isobanura gucuruza. Sisitemu yubwenge yubwenge, ikoreshwa ninyigisho zishimangira, hindura inzira zitangwa urebye ibinyabiziga, ibihe byikirere, ndetse nibyifuzo byabakiriya. Ibigo nka UPS bimaze kuzigama amamiriyoni y amadorari buri mwaka hamwe nikoranabuhanga.
Byongeye kandi, sensor ya IoT (Internet yibintu) kumasoko yumubiri igaragaza mugihe ibicuruzwa bikora bike, bihita bitera kugarura cyangwa gutanga ubundi buryo kubakiriya mububiko bwa interineti. Uku kwishyira hamwe hagati yububiko nububiko bwa digitale nibyingenzi muburyo bwa rusange, aho AI yemeza ko umukiriya ureba ibicuruzwa muri porogaramu ashobora kubisanga mububiko bwegereye, cyangwa akabyakira murugo kumunsi umwe.
Imicungire yuburiganya ntigaragara neza, ariko ningirakamaro, urugero rwukuntu AI ishyigikira kwimenyekanisha. Urubuga rwa e-ubucuruzi rusesengura ibihumbi nibihinduka kuri buri gikorwa - kuva umuvuduko wandika ikarita kugeza kubikoresho byakoreshejwe - kugirango umenye imyitwarire iteye amakenga.
Urugero, Mercado Libre, ikoresha icyitegererezo gikomeza kwigira kubigeragezo byatsinzwe, bigahuza n'amayeri mashya yubugizi bwa nabi mu minota mike. Ubu burinzi ntabwo burinda isosiyete gusa ahubwo binatezimbere uburambe bwabakiriya, kuko abakiriya batagomba guhura nibibazo cyangwa inzira ya bureucratique kugirango yemeze kugura byemewe.
Ariko, ntabwo amaroza yose.
Ariko, kwishyira ukizana gukabije nanone bitera ibibazo byimyitwarire nibikorwa. Gukoresha amakuru yoroheje, nk'ahantu nyaburanga cyangwa amateka yubuzima (mugihe cyo gucuruza imiti, urugero), bisaba gukorera mu mucyo no kubyemererwa neza. Amabwiriza nka LGPD muri Berezile na GDPR i Burayi ahatira ibigo guhuza udushya n’ibanga (nubwo benshi bagerageza gushaka "akazi"). Byongeye kandi, hari ibyago byo ...
"Kurenza urugero", aho ibirenze ibyifuzo byihariye bishobora kugabanya kuvumbura ibicuruzwa bishya, bikagabanya abakiriya guhura nibintu hanze ya algorithmic bubble. Amasosiyete akomeye azenguruka ibi yinjiza ibintu byateganijwe kugenzurwa muri algorithm zabo, bigereranya serendipitike yububiko bwibintu cyangwa uburyo urutonde kuri Spotify.
Urebye ahazaza, imbibi zo kwimenyekanisha bikabije zirimo ikoranabuhanga nko kongera ukuri (AR) kubicuruzwa bigerageza-tekereza kugerageza ukoresheje imyenda hamwe na avatar yigana ibipimo nyabyo-cyangwa abafasha ba AI baganira ibiciro mugihe nyacyo ukurikije icyifuzo cya buri muntu nubushake bwo kwishyura. yo kubara izemerera gutunganya amakuru kubikoresho nka terefone igendanwa cyangwa kugenzura ubwenge, kugabanya ubukererwe no kongera ubwitonzi. Byongeye kandi, AI itanga umusaruro isanzwe ikoreshwa mugukora ibisobanuro byibicuruzwa, ubukangurambaga bwamamaza, ibisubizo kubitekerezo , ndetse no gupakira kugiti cyawe, gupima ibicuruzwa kugeza kurwego rudasanzwe.
Kubwibyo, kwimenyekanisha bikabije ntabwo ari ibintu byiza, ahubwo birakenewe ku isoko aho abakiriya biteze ko byumvikana nkabantu badasanzwe kandi aho amarushanwa ari kwisi yose kandi ni ubugome rwose. Ubwenge bwa gihanga, muguhuza imikorere nubushakashatsi bwimbitse, butuma ibicuruzwa birenga ibikorwa byubucuruzi kugirango bibe umubano uhoraho kandi uhuza n'imiterere, umubano wihariye. Kuva kubiteganijwe gutegurwa kugeza kugezwa kumuryango wumukiriya, buri murongo uhuza urunigi uhabwa imbaraga na algorithms yiga, iteganya, kandi yihariye.
Ikibazo gihari ubu ni ukureba ko iyi mpinduramatwara irimo abantu bose, ikinyabupfura, kandi ikiruta byose, ikiremwamuntu - erega, ndetse n’ikoranabuhanga ryateye imbere rigomba gufasha guhuza abantu, ntitubitandukanye.
