Umunsi w'ababyeyi ni umwe mu matariki y'ingenzi kandi ateganijwe kuri e-ubucuruzi. Mu 2025, nk'uko Ishyirahamwe ry’Ubucuruzi rya elegitoroniki muri Burezili (ABComm) ribitangaza, biteganijwe ko kugurisha muri uyu murenge bizagera kuri miliyari 9.713 z'amadolari mu gihe kibanziriza ibiruhuko, iminsi 14 mbere y’icyumweru cya kabiri muri Gicurasi, bivuze ko izamuka rya 14.5% ugereranije na miliyari 8.48 z’amadolari yanditswe mu gihe kimwe cya 2024.
Ibiteganijwe ni uko ibicuruzwa bigera kuri miliyoni 16.7 bizashyirwa mu bucuruzi bwa e-bucuruzi, impuzandengo y’itike igereranywa n’amadolari 579. Mu 2024, miliyoni 15.97 zanditsweho ibicuruzwa, hamwe n’ikigereranyo cy’itike cy’amadolari 531.13, ibyo bikaba bitagaragaza gusa ubwiyongere bw’ibicuruzwa, ahubwo n’umuguzi ufite ubushake bwo gukoresha byinshi.
Urebye igipimo cy’ifaranga, hateganijwe kuzamuka nyako muri kiriya gihe ni 4.9%. Mu byiciro byashakishijwe cyane muri ibyo birori harimo ibintu by'imyambarire, parufe, ibikoresho bito, ibikoresho bya elegitoroniki, indabyo, n'imitako.
Perezida wa ABComm, Mauricio Salvador agira ati: "Amatariki nk'umunsi w'ababyeyi yerekana uburyo e-ubucuruzi bwishyize hamwe nk'umuyoboro wo kugura impano. Ibyoroshye, igihe gito cyo gutanga, ndetse n'ubushobozi bwo kugereranya ibiciro bikomeje kuba ibintu bifatika ku baguzi. Icyerekezo ni cyiza kandi cyerekana ko urwego rugomba gukomeza inzira y’iterambere, ndetse no mu bihe bigoye mu bukungu."
Kugira ngo ibisubizo byinshi bishoboke, ABComm irasaba ko abadandaza bakoresha ingamba zo kwamamaza hakoreshejwe ikoranabuhanga, nk'iyamamaza ku mbuga nkoranyambaga, kwamamaza byishyuwe, kwamamaza imeri, n'ubutumwa bwihariye binyuze kuri WhatsApp. Gutegereza ubukangurambaga no gushimangira ibikoresho nabyo ni ingingo zingenzi kugirango uhuze ibyifuzo byinshi byigihe cyibiruhuko.
Biteganijwe ko umunsi w’ababyeyi 2025 uzagurishwa 15% kugurisha Giuliana Flores.
Giuliana Flores, ururabyo runini rwa e-ubucuruzi n’umucuruzi ucuruza impano muri Amerika y'Epfo, arateganya kwiyongera 15% mu mubare w’ibicuruzwa muri iki gihe ugereranije na 2024. Urebye itariki y’ingenzi y’igice cya mbere cy’umwaka mu bucuruzi, ibirori bishimangira icyizere cy’ikirango, giteganya ko impuzandengo y'ibiciro by’amadolari 215.
Isosiyete irahitamo uburyo butandukanye kugirango ihuze uburyo butandukanye bw’ababyeyi n’umwirondoro w’abaguzi. Usibye indabyo, biteganijwe ko zizayobora kugurisha hamwe 70% byifuzo, portfolio yibirango harimo shokora, inyamaswa zuzuye, ibitabo, nubundi buryo bushobora guhurizwa hamwe mubikoresho byihariye. Impano zimpano zerekana 20% byateganijwe kugurishwa, mugihe uduseke gakondo twa mugitondo tugomba kugera kuri 10%, bishimangira ibintu bitandukanye nibitekerezo byamahitamo.
Indabyo ziramenyekana cyane kubera akamaro k'amarangamutima n'akamaro mugihe cyo kugura, cyane cyane iyo bihujwe no korohereza e-ubucuruzi. Gutanga indabyo nkimpano rero biba inzira yoroshye, igerwaho, kandi ifite amarangamutima yo kubaha ababyeyi, ibyo bikaba bisobanura ko bahagarariye cyane kugurisha kuriyi tariki.
Iterambere rikomeye kumatariki yo kwibuka
Ibiruhuko, nk'umunsi w'ababyeyi, byabaye urufatiro rw'ingamba za Giuliana Flores. Kugeza mu 2025, isosiyete yihaye intego yo kugera ku 800.000 itangwa, ishingiye kuri ibi bihe kugirango izamure ibisubizo byayo. Imikorere myiza irenze imibare, yerekana ubwitange muburyo butandukanye bwibintu birenga 10,000, serivisi nziza zabakiriya, no gutanga byihuse. Kugeza ubu muri Berezile, urubuga rwa e-ubucuruzi rutanga ibicuruzwa, mu turere tumwe na tumwe, bishobora gufata amasaha make.
Clóvis Souza, washinze akaba n'umuyobozi mukuru wa Giuliana Flores, yagize ati: "Nta gushidikanya ko umunsi w'ababyeyi ari umwe mu matariki adasanzwe kuri twe, atari ukubera ubwinshi bw'igurisha, ariko nanone kubera akamaro k'amarangamutima bitwara. Inshingano yacu ni ugutanga amarangamutima, kandi ibihe bike bikabigaragaza neza. Ni amahirwe yo gushimangira umubano no kwerekana, binyuze mu ndabyo n'impano, urukundo n'urukundo ababyeyi bose bahagarariye."
