Mu myaka yashize, vendredi y'umukara yaretse kugarukira ku wa gatanu umwe wo kugabanyirizwa, ikomeza ukwezi kose none yitwa Black Ugushyingo. Mugihe iki gikorwa cyingenzi cyo kugurisha cyegereje, Rcell, umwe mubakwirakwiza ikoranabuhanga rinini mu gihugu, yakoze ubushakashatsi bwihariye hamwe n’abacuruzi bakomeye bo mu karere mu bihugu 13 bya Berezile. Ibisubizo byerekana ko abantu benshi biteze ko hiyongeraho igiciro cyagereranijwe hamwe nubucuruzi bwagurishijwe muri uyu mwaka.
Ubushakashatsi bwerekanye ko 70% by’abacuruzi babajijwe bateganya kwiyongera kwinjiza ugereranije na 2023, wagurishijwe cyane mu mateka mu bice. Byongeye kandi, ingamba nko gukoresha cyane imenyekanisha rya imeri, WhatsApp mu itumanaho no kuzamurwa mu ntera, no kwamamaza ku itumanaho ryerekanwe nk'ibikoresho nyamukuru byo gukurura abakiriya no kuzamura ibicuruzwa .
Alexandre Della Volpe Elias, CMO wo mu itsinda rya Rcell agira ati: "Uyu mwaka, Ugushyingo k'Umukara ni amahirwe akomeye ku bacuruzi bo muri Berezile, haba mu kongera amafaranga ndetse no gushimangira ibicuruzwa byabo ku isoko. Ibiteganijwe neza biriganje, kandi amakuru twakusanyije yerekana ko, hamwe no gutegura igenamigambi no gukoresha neza ibikoresho byo kwamamaza, abadandaza bashobora kugera ku musaruro ukomeye kuri iyi tariki iteganijwe cyane."
Ubushakashatsi bwagaragaje kandi ko ku 75% by’abacuruzi, gutegura gahunda yo kuzamura umukara Ugushyingo bitangira amezi abiri mbere yibi birori. Ingamba nyamukuru zafashwe mugutegura ibyifuzo byiyongereye ni uguteganya imishyikirano nabatanga isoko, bityo bigatuma ibicuruzwa bihagije byuzuza ibicuruzwa.
Indi ngingo yagaragaye mu bushakashatsi ni ukwitabwaho ku bunararibonye bw’abakiriya , aho 73% by’abacuruzi bafata ingamba zishingiye ku bitekerezo by’abakiriya kandi bagashyira imbere itumanaho ry’ibitekerezo, ibikoresho, ibicuruzwa biva mu mahanga, uburyo bwo kwishyura, amakuru y’ibicuruzwa, kimwe n’ishoramari mu ikoranabuhanga, kunoza uburyo bwo gukoresha no gukoresha imbuga za interineti na porogaramu.
Elias abisobanura agira ati: "Ibyibandwaho n'abacuruzi ni ukureba ko buri mikoranire ari amahirwe yo gutangaza neza abaguzi, gushimangira icyizere ku kirango. Iyi mpungenge zo gutega amatwi abakiriya no kuzirikana ibitekerezo byakiriwe byerekana imbaraga zihoraho zo gushyiraho uburambe bwo guhaha bugenda buhuza n'ibikenewe n'abaturage."
Ubushakashatsi bwerekanye kandi ko 50% byabaguzi bafata ibyemezo byo kugura ari igitsina gore, kandi imyaka yiganjemo ni kuva ku myaka 35 kugeza kuri 50. Byongeye kandi, 80% by'ababajijwe bavuze ko impuzandengo yo kugura iri hagati y'amadorari 500 kugeza ku 1500. Kugirango ugere kubateze amatwi, abadandaza bashora imari mumiyoboro nkimbuga nkoranyambaga na WhatsApp kugirango bongere umusaruro wibitekerezo, no muri promotion yibanda kuri terefone zigendanwa, ibikoresho byo murugo, ibikoresho bya elegitoroniki, na mudasobwa .
Ukurikije uko umuguzi abibona, ukurikije ubushakashatsi bwashyizwe ahagaragara na NielsenIQ GfK Burezili, 2024 yerekana imikorere myiza mu bihe byingenzi by’umwaka. Ugereranije na 2023, Igurisha ryo muri Mutarama ryiyongereyeho 5% byinjira, Icyumweru cy’umuguzi cyiyongereyeho 23% mu kugurisha ibice na 10% byinjira, naho umunsi w’ababyeyi wiyongereyeho 14% mu bice na 5% byinjira, kandi biteganijwe ko Ugushyingo k'umukara gukurikiza iyi nzira.
Ikigaragara ni uko mu 2024, kubera cya La Niña muri kiriya gihe, ibicuruzwa nkabakora ikawa, abamesa, abamesa umusatsi, n’ibicuruzwa bijyanye no guhumurizwa no koroherezwa mu gihe cyubukonje bizagenda byiyongera. Muri rusange, ukurikije ubushakashatsi, icyiciro nacyo gikunda kugumana ibisubizo byiza ni icya firigo, hamwe n’ibisabwa 15%.
Ubushakashatsi bugaragaza kandi ko imyitwarire y’abaguzi ikunda guhinduka mu bijyanye na 2023, ni ukuvuga ko bazoroherwa no gushora imari muri uyu mwaka kandi imwe mu mpamvu nyamukuru zitera ishoramari ni ugusimbuza ibicuruzwa byacitse cyangwa bishaje ndetse no kugura ibicuruzwa bishingiye ku byifuzo.
Umwirondoro wabaguzi nubundi bushakashatsi butangaje bwubushakashatsi: 57% ni abagore kugeza kumyaka 44, bishimangira abategarugori nkabafata ibyemezo byubuguzi. Guhitamo abadandaza ni ikindi kintu cyingenzi mugihe cyumukara Ugushyingo, aho 64% bahitamo abadandaza batanga ibiciro byiza, 28% kubafite ibicuruzwa kubuntu, 25% kuboneka, 17% byishyurwa mubice, na 16% kugirango byoroshye kugereranya ibicuruzwa. Iyi ngingo ya nyuma yerekana imwe mu mpamvu zituma abadandaza bashora imari mu ikoranabuhanga no kunoza urubuga.
Ikindi gice cyingenzi cyamakuru nuko umuyoboro wa interineti wahagaze neza mumyaka yashize, ariko biracyakomeza kuba intangarugero yibihe: umwaka wose, ingendo zigera kuri 25% zumubiri gusa, mugihe mugihe cyumukara Ugushyingo zerekana 22%, byerekana akamaro ka digitale mukwezi kuzamurwa .
Nubwo gushora imari mu ngamba zo kwamamaza hifashishijwe ikoranabuhanga, hamwe no kwita ku bunararibonye bw’abakiriya, biragaragara ko bitandukanya abadandaza bashaka kwigaragaza muri iki gihe cy’irushanwa, guhindura ibyifuzo ku buryo bushya bw’ibisabwa by’abaguzi byerekana ko ari byiza cyane mu kugurisha ibicuruzwa byinshi, bigatuma Ugushyingo k'Umukara atari ikintu cyunguka gusa ahubwo gihuza n'ibigenda bigaragara. Elias asoza agira ati: "Guhuza ingamba no gutegereza imyitwarire mishya y'abaguzi birashobora kwemeza umusaruro ushimishije."
