Uyu mwaka, vendredi y'umukara izaba ku ya 29 Ugushyingo. Ibigo byifuza kwitwara neza mumarushanwa bigomba kwitegura kuzuza ibyifuzo byabaguzi bagenda basaba. Ubushakashatsi bwakozwe na Akamai Technologies, isosiyete ikora ibijyanye no kubara ibicu na serivisi z’umutekano wa interineti, byagaragaje ko 20% by’abaguzi bagura interineti rimwe mu cyumweru, mu gihe 31% babikora buri kwezi; icyakora, iyi frequence iriyongera cyane cyane mugihe cyo hejuru-ibyabaye.
Ubushakashatsi bugaragaza kandi ko abaguzi benshi bahitamo guhaha ku masoko mpuzamahanga, cyane cyane ku myambaro (32%) na elegitoroniki (32%). Uku guhitamo gushimangirwa nubwoko butandukanye bwibicuruzwa biboneka, kimwe no koroshya kugereranya ibiciro, bigatuma uhitamo gukundwa kubashaka uburambe bwiza bwo guhaha.
Helder Ferrão, umuyobozi ushinzwe ingamba mu nganda, yagize ati: "Turi mu gihe umwanya ufite agaciro gakomeye cyane, kandi amahirwe yo kubona ibicuruzwa bitandukanye ahantu hamwe arashimisha cyane. Ku wa gatanu w’umukara, uku kuri kugaragara cyane, kubera ko abaguzi bifuza kugura vuba, ariko bitabangamiye umutekano w’ibicuruzwa.
Usibye guhitamo amasoko, ubushakashatsi bwa Akamai bugaragaza kandi uburyo butandukanye bwo kugura abakoresha. Porogaramu za terefone zigendanwa ziganje mu kwamamara, cyane cyane mu byiciro nk'ibiryo (27%) n'imyambaro (16%). Nyamara, mu bice nka elegitoroniki, ibyifuzo biringaniza hagati y’amasoko mpuzamahanga, nka Amazon na Mercado Livre (32%), hamwe n’urubuga rwa Berezile, nk'ikinyamakuru Luiza na Casas Bahia (31%). Kubikoresho byo murugo, imbuga zigihugu zigaragara hamwe na 45% byibyifuzo, byerekana ko abaguzi bafite ubushake bwo gukora ubushakashatsi butandukanye bitewe nibyifuzo byabo byihariye.
Mugihe cyo kwishyura, abaguzi bashira imbere uburyo bwihuse, umutekano, kandi bworoshye, ariko akenshi bahindura uburyo bwo kwishyura mugihe baguze. Ikarita y'inguzanyo ikomeza gukundwa, ikoreshwa na 71% by'Abanyaburezili. Pix, hamwe na 65%, iragenda ikundwa nkuburyo bwo kwishyura bwihuse kandi butishyurwa. Byongeye kandi, 31% by'ababajijwe nabo bahitamo amakarita yo kubikuza, mu gihe 19% bishyura bakoresheje urupapuro rwa banki naho 18% bagakoresha uburyo bwo kwishyura hakoreshejwe Digital nka PayPal na MercadoPago.
Umutekano wo gucuruza nawo uhangayikishije abaguzi. 90% by'ababajijwe bemeza ko ibigo bigomba guhanwa kubera kutubahiriza amakuru abangamira ubuzima bwite bw'abakoresha. Byongeye kandi, 54% byemeza agaciro kerekeye umutekano wamakarita yinguzanyo mugihe cyo gucuruza, naho 52% bafata ubworoherane numutekano mubikorwa byo kwishyura nkibintu bifatika mugihe uguze kumurongo.
Impungenge zumutekano mukugura kumurongo, cyane cyane mugihe cyumunsi wumukara, bisaba ibigo gushora imari muburyo bwikoranabuhanga burinda amakuru yumuntu ku giti cye n’imari. Helder ashimangira akamaro k'abacuruzi bahuza nibyo abaturage bakeneye. "Ku wa gatanu w'umukara ni amahirwe adasanzwe yo kongera ibicuruzwa no kubaka ubudahemuka bw'abakiriya, ariko bisaba igenamigambi ryitondewe. Ibigo bitanga ubunararibonye bwo guhaha, kugendagenda neza, no gufasha abakiriya neza bifite amahirwe menshi yo kwigaragaza."
Ku baguzi, iyi tariki itanga amahirwe yo kugura ibintu byingenzi, ariko ni ngombwa kuzirikana ibikorwa byo gukoresha neza. Kugereranya ibiciro, gukora ubushakashatsi ku izina ryabagurisha, no gusoma ibicuruzwa bisubirwamo birashobora kugira icyo bihindura mugihe uguze. Kwifashisha ibyifuzo neza, gushiraho bije, no kwirinda kugura impulse ningamba zingirakamaro kuburambe bwo guhaha bushimishije.
Uburyo
Ubushakashatsi, "Ahantu ho Kugura kuri interineti muri Berezile: Ibyifuzo by’umuguzi n’intege nke mu bidukikije kuri interineti," byakozwe n'abantu barenga 900 babinyujije ku rubuga rwa interineti muri Mata 2024.
