Amazon yatangaje ku mugaragaro ko politiki y’akazi iva mu rugo muri Berezile, itegeka gusubira mu mirimo yo mu biro ku bakozi bayo 18.000 muri iki gihugu. Iki cyemezo gikurikiza amabwiriza yaturutse ku cyicaro gikuru cy’Amerika, cyari kimaze gushyiraho gusubira mu biro guhera muri Nzeri 2024.
Ibisobanuro birambuye
Mu itangazo rye, Amazon yavuze ko mu gihe ibisabwa mu kazi ku giti cye ari itegeko rishya, imanza zihariye zishobora gusesengurwa buri kibazo. Isosiyete yagize ati: "Kugeza ubu, isosiyete irasubira mu biro ikurikije ubushobozi bw’imiterere y’akarere, ifatanije n'abakozi n'abayobozi babo, mu bihe bimwe na bimwe."
Amazon ikorera muri Berezile hamwe n’ibigo 12 byo gukwirakwiza mu mijyi irindwi, sitasiyo nyinshi zitanga, hamwe n’ibiro bibiri by’amasosiyete muri São Paulo, usibye gucunga ibigo n’ibigo by’ikoranabuhanga.
Ingaruka no Kwaguka
Usibye kuvugurura imbere, Amazon irateganya kwagura itsinda ryayo muri uyu mwaka, ifungura imyanya mishya 480 mu bijyanye n'ikoranabuhanga, imari, kwamamaza, abakozi, ndetse no gutanga amasoko. Isosiyete kandi iherutse kugabanya ibiciro bya komisiyo kubagurisha abafatanyabikorwa, ishaka gukurura abacuruzi benshi no kwagura ibicuruzwa byayo hamwe n’ibiciro birushanwe.
Amarushanwa muri E-ubucuruzi
Iri hindurwa rije mu gihe habaye amarushanwa akaze ku isoko ry’ubucuruzi bw’igihugu ku bucuruzi, cyane cyane hamwe na Shopee, yarenze Amazone ikaba iya kabiri ku isoko ryinjira cyane muri Burezili mu 2024, inyuma ya Mercado Livre gusa. Raporo yakozwe na Itaú BBA ivuga ko umwaka ushize Shopee yinjije miliyari zisaga 60 z'amadolari y'Amerika muri Burezili, yikubye kabiri aya Amazon, yiyemeza nk'umunywanyi ukomeye.
Isosiyete yo muri Singapuru yagiye ihitamo ibiciro bihendutse hamwe n’ingamba nshya zo kugurisha, nk’ubucuruzi bwa Live, aho abagurisha ibicuruzwa byabo mu gihe cyo gutangiza ibiganiro kuri platifomu, kugira ngo bongere ibikorwa byayo.
Imiterere ya e-ubucuruzi muri Berezile
Nubwo habaye amarushanwa, urwego rwa e-ubucuruzi rwo muri Berezile ruracyafite umwanya wo gutera imbere. Mugihe mubihugu bya Aziya kugurisha kumurongo byerekana hafi 40% yo kugurisha, muri Berezile uyu mugabane nturenza 12%. Amazon ifite abafatanyabikorwa 78.000 bagurisha, 99% muribo ni imishinga mito n'iciriritse (SMEs), igurisha ibicuruzwa birenga miliyoni 18.4 byashyizwe kurubuga.
Hamwe namakuru aturuka muri SINDPD
