Uyu mwaka wa gatanu wumukara wazamuye ubukungu bwa Berezile, gucuruza, nimbuga nkoranyambaga. Ubushakashatsi bwakozwe na STILINGUE bwakozwe na Blip , urubuga runini rwibanze ku gushyiraho ubunararibonye bwa digitale hagati y’ibicuruzwa n’abaguzi binyuze mu gutegera amatwi no mu bwenge bw’ubukorikori, hari inyandiko 117.218 hagati y’itariki ya 1 na 30 Ugushyingo, zakozwe n’abakoresha barenga 35,914. Umubare wibiganiro washoboraga kugera kubantu barenga miliyari 1.
Icyumweru cyo kuwa gatanu wumukara cyabonye umubare munini wimyanya, hamwe n'ibiganiro 46.500. Imvugo nka "Naguze," "Nabonye umutekano," "Nabonye," na "Ndangije kugura" yagaragaye mu myanya 1.297. Igenzura ryerekanye ku wa gatanu, 28 Ugushyingo, nk'umunsi ufite imyanya myinshi: 14,200.
Mu isesengura, vendredi vendredi 2025 yashyizwe mu cyiciro cyiza, aho 1.5% gusa byavuzwe byavuzwe ko ari bibi, byerekana ko abakoresha interineti bababajwe n’ibiciro biri hejuru by’ibitekerezo . Kubijyanye n'ibitekerezo bijyanye no kohereza, uburyo burasa: mubisobanuro 3,200 byavuzwe kuriyi ngingo, abarenga 60% bari bafite ijwi ryiza naho 2% bonyine banenga igiciro kinini.
"Twabonye impinduka zigaragara mu myitwarire iganisha ku itariki. Mu ntangiriro z'ukwezi, abaguzi barushijeho gushyira mu gaciro, mu bya tekiniki, kandi bibanda ku gusobanukirwa n'agaciro nyako k'ibitekerezo. Mu cyumweru gishize cy'Ugushyingo, hafi y’umunsi wo ku wa gatanu w’umukara, ikiganiro cyahindutse kuva ku cyifuzo cyo kugura ibyemezo. Hamwe no gutega amatwi abantu, ibicuruzwa bishobora gukurikirana ibyo bigenda, gusobanukirwa n’ibitekerezo by’abayobozi," Guhindura ibitekerezo by’abayobozi . Blip.
Ibiranga ibintu byinshi byavuzwe
Ubushakashatsi bwerekanye ko ibicuruzwa icumi bya mbere byavuzwe cyane ari Amazon, Mercado Livre, Shopee, Magalu, Casas Bahia, Abanyamerika, AliExpress, Carrefour, Samsung, na Apple. Ku bijyanye n'ibyiciro, "ibikoresho bya elegitoroniki n'imikino" byavuzwe 3,198 (6.9%), "supermarket n'ibinyobwa" imyanya 2,165 (4.7%), "imyambarire n'ubwiza" ibitekerezo 1.875 (4.0%), "urugo / ibikoresho" 975 ibiganiro (2.1%), "ingendo / indege" imyanya 774 (1.7%), "serivisi zo mu rugo" 693 (1.5%)
Mugihe cyo gukora ubuguzi, amasoko akurura ingano nini yo kugura. Mu bitabo byerekana ubushake cyangwa kurangiza kugura, 15% bavuga Amazon, Mercado Livre, Shopee, Magalu, cyangwa Abanyamerika nkumuyoboro wakoreshejwe. Imikoreshereze yimbuga za porogaramu na porogaramu zigaragara kuri 8,6%, mu gihe Instagram na WhatsApp zikora nk’ingingo zingenzi zunganira, aho abaguzi bemeza ibyifuzo, bakabaza ibibazo, kandi bagahuza.
Amaduka yumubiri akomeza kuba ingirakamaro kubigura byihuse cyangwa kugurisha ibintu (3.5%). Insanganyamatsiko ya "kugabanya" yiganjemo icyumweru cyo ku wa gatanu wirabura: 44.9% yubushakashatsi bwose buvuga ibiciro, kuzamurwa mu ntera, cyangwa indangagaciro muri reais.
Uburyo bukoreshwa na Blip
Kugira ngo abantu bose bumve neza, gukurikirana byakorewe ku mbuga nkoranyambaga nka X (ahahoze ari Twitter), Instagram, Facebook, YouTube, imbuga nkoranyambaga, Reclame Aqui (urubuga rw’abakiriya bo muri Berezile), Bluesky, blog, n'ingingo. Urutonde rwerekanwe rugaragaza ingano yimvugo ijyanye nibyabaye; ni ukuvuga, ingano y'ibitabo yatekerejwe gusa hashingiwe ku magambo ajyanye no kuwa gatanu wirabura (nk'incamake) kandi yakoreshejwe nk'ayunguruzo. Umubare wabakoresha badasanzwe nawo wabazwe.
