Shopee, isoko rihuza abaguzi n’abagurisha, ryakoze ubushakashatsi bwibisekuruza 2025 *, rikora ubushakashatsi ku baguzi barenga 2000 kugirango basobanukirwe imyitwarire itandukanye yo kugura buri gisekuru. Ubushakashatsi bwerekanye ko, nubwo kohereza ibicuruzwa ku buntu no kugabanya ibicuruzwa ari ibintu byingenzi ku bisekuruza byose, ibyihutirwa mu cyemezo cy’ubuguzi biratandukanye cyane. Urwaruka rwaruka, nka Gen Z na Alpha (gushika kumyaka 29), barushwa cyane no gusuzuma ibicuruzwa , mugihe Baby Boomers bashira imbere izina ryabaguzi nigiciro .
 Ishusho karuseli kubitangazamakuru rusange biboneka hano |
Ibisekuru byakera byakira tekinoloji nshya.
Abaguzi barenga 60 bagaragaje ko bagenda bahuza n’ikoranabuhanga rya elegitoronike mu bucuruzi. Kurugero, 67% muribo bakoresha gushakisha amashusho nkigikoresho cyambere cyo gushakisha ibicuruzwa, ndetse bakarenga Generation Z, bahitamo ijambo ryibanze (57%) mugihe bashakisha ibintu.
PIX ikomeza kwiganza, hamwe nibisekuruza.
PIX nuburyo bwatoranijwe bwo kwishyura kubisekuruza byose, ariko amatsinda yubusaza aracyahitamo amakarita yinguzanyo. Urugero rwa Z , nk'urugero, 92% by'ababajijwe bavuze ko bakoresha PIX mu byo bagura , mu gihe Baby Boomers + Acecetse bavuga ko babikoresha 68% by'igihe, ariko banahitamo amakarita y'inguzanyo ku mubiri 44% .
Isuzuma: kwibanda ku gisekuru
Ku gisekuru cyabakiri bato, nka Generation Alpha na Z , isuzuma ryabandi baguzi rifite uruhare runini muguhitamo ibyemezo, 39% bavuga ko isuzuma rigira ingaruka kubyo bahisemo . Kurundi ruhande, Igisekuru X (37%), Abana Boomers, hamwe na Silent Generation (38%) birashoboka cyane kugereranya ibiciro mbere yo kugura.
Umuyobozi ushinzwe kwamamaza muri Shopee, Felipe Piringer agira ati: "E-ubucuruzi burahora butera imbere, kandi gusobanukirwa ibikenewe kuri buri gisekuru ni ngombwa mu gutanga uburambe burushijeho kuba bwiza. Usibye ingamba nko kohereza ibicuruzwa ku buntu hamwe na za coupons ku buntu, ubucuruzi bw’imibereho, hamwe na videwo na videwo, ndetse no gushishikarizwa gusuzuma ibicuruzwa bituma uburambe bwo guhaha bugenda neza, bukamenyeshwa kandi bukagira umutekano."
Ubukungu nibikorwa nkimpamvu zifatika.
Kohereza kubuntu no kohereza ibicuruzwa kubuntu nibyo bikurura abakiriya kumasekuruza yose, hamwe nabarenga 70% babajijwe bagaragaza imikoreshereze yabo. Imikoreshereze niyo ikunze kuba (86%) mubisekuru birengeje imyaka 44. Ubushakashatsi bugaragaza kandi ko kohereza ari ikintu gikomeye mu gutuma abakiriya badahemuka, bakaba aba kabiri mu bashishikarizwa kugura inshuro nyinshi , cyane cyane mu gisekuru X (60%) na Baby Boomers (60%).
*Ubushakashatsi bwakozwe muri Gashyantare 2025 na porogaramu ya Shopee hamwe n’abaguzi barenga 2.300 bo muri Berezile.
