Ubucuruzi bwa Live bwari bumaze kwiyongera ku masoko yo muri Berezile, none yazamutse cyane mu itangizwa rya TikTok Shop muri Berezile. Benshi mu bahuza e-ubucuruzi, abadandaza, ibirango, n’abagurisha bareba izamuka ry’ibicuruzwa binyuze ku mbuga nkoranyambaga. Biteganijwe ko iduka rya TikTok rizinjiza hafi miliyari 39 z'amadolari ya Amerika mu 2028, umubare utangaje ugaragaza imbaraga igurishwa rya Live rizagira hifashishijwe imbuga nkoranyambaga, ndetse n’urugendo barimo gukora kugira ngo nabo bagire uruhare mu masoko.
Kimwe mu bintu bizwi cyane bya TikTok nubushobozi bwabashinzwe gukora byihuse kugirango ibintu bigende neza. Kandi ntaho bitandukaniye ninzira nzima, igumana umwanya uhagije kandi wunguka kurubuga. Ibyinshi mubyerekeranye nubucuruzi bwa Live muri uyumwaka birashobora kuba umurongo ngenderwaho kumasoko yose hamwe n’abagurisha bashaka gukoresha ibikoresho ningamba zo kongera ibicuruzwa hamwe nu rugendo.
Dore inzira ndwi nizera ko ari ngombwa kandi zishobora kuzamura ubucuruzi bwawe bwa Live:
Abantu bashaka kubona ibirimo.
Imbuga nkoranyambaga zahinduye uburyo dukoresha ibirimo, kandi birambuye, ibyakozwe na sitidiyo byahaye inzira ukuri kwa buri munsi. Ubushakashatsi bwakozwe na iStock bwa VisualGPS bwerekana ko 98% by’abaguzi bemeza ko gukoresha amashusho na videwo "byemewe" ari ngombwa mu kubaka ikizere, imyumvire ikaba yarushijeho gukomera no guturika kwa Generative AI. Abaguzi barusheho guha agaciro umucyo nukuri kubakora ibintu.
Iyo abashoramari babaho bazima berekana ibicuruzwa byabo mubuzima busanzwe, bagabana gahunda hamwe nubunararibonye bwabo, barema ibitekerezo bifatika bishingiye kuri uku kuri. Abaguzi bifuza kubona no kumva abantu nyabo bakoresha ibicuruzwa, basangira ibitekerezo byukuri nabayoboke babo.
Ibirimo Niche bitanga isano.
Ibirimo rusange ntibikunze gukurura no gushimisha abaguzi. Abantu bashaka guhuza ibirango nababashizeho kumva ibyo bakeneye nibyifuzo byabo. Ikiganiro kizima kijyanye n "inama zo guhinga amazu mato" cyangwa "ibisubizo byihuse bya vegan" bikurura abumva bashaka igitekerezo cyumuntu uzi ibyo bavuga.
Urugero rwiza rwibi ni Luccas Neto, umuremyi wabana bemeye isura nimyitwarire yabateze amatwi kandi akavuga ku ngingo bifuza kumva, bikamufasha kugera ku bicuruzwa byagurishijwe mu gihe cya Live yakiriye, birimo guteza imbere porogaramu, filime, ndetse n'ibitabo bye.
Gukina byongera ireme ryimikoranire.
Mu bukungu bwitaweho, gufata no gukomeza inyungu zabateze amatwi ni ikibazo gihoraho. Amahuriro nka TikTok asanzwe kavukire ashyiramo ibintu bitandukanye byimikorere kugirango yongere umubano mugihe cyinzira nzima. Ibikoresho nk'amatora, kohereza impano, imbogamizi hagati yabashizeho, agasanduku k'ibibazo, hamwe na code zidasanzwe mugihe kizima.
Ninde wibuka umuhengeri wa NPC uheruka (Imikino idakinishwa) kuri TikTok? Abakora ibirimo bakoze nkimikino yimikino ya videwo, basubiza amategeko yabareba kugirango bahabwe ibihembo byukuri, nyuma bahanahana amafaranga. Ubu bwoko bwimikino-yimikoranire ituma abayumva bashimishwa kandi ikanafasha kubashora mugihe bagurisha ibicuruzwa.
Kwamamaza ingamba hamwe nabashinzwe gukora
Gufatanya nabaterankunga hamwe nabashinzwe gukora ibintu bihujwe nibirango byawe hamwe nababigenewe bikomeza kuba ingamba zikomeye zo guhindura. Ubunyangamugayo nubuhanga bwaba baterankunga hamwe nababateze amatwi byagura ibicuruzwa kandi bigahuza nabantu bashimishijwe cyane bakunda kubogama.
Ibiranga ubwiza, kurugero, bikunze gukorana na micro-influencers bakora inyigisho hamwe nisubiramo ryibicuruzwa byiza. Abateze amatwi bizeye ubuhanga bwaba baremye kandi bumva bafite ubushake bwo kugerageza ibicuruzwa byasabwe. O Boticário nimwe mubirango bitsindagira kuriyi, kandi yamaze gutumira ibyamamare nka Preta Gil kwakira imbonankubone hamwe nibidasanzwe.
Imbaraga zongerewe zo kubaka umuganda.
Ubucuruzi bwa Live burenze ubucuruzi bworoshye. Gushishikariza imikoranire binyuze mubiganiro bya Q&A bizima, gushiraho amatsinda yihariye kubitabiriye imbonankubone (ku zindi mbuga nka WhatsApp), no guteza imbere amatora n'ibibazo hamwe na hashtags kuri TikTok bishimangira imyumvire kandi bikubaka ubudahemuka bw'abumva.
Influencer Virgínia Fonseca irabigaragaza mugushishikariza kwitabira amatsinda asangira inama, amatangazo, hamwe na promotion idasanzwe kuri porogaramu zohereza ubutumwa. Mu mibereho ye ya Live, yagurishije amamiriyoni y’amadolari y’ibicuruzwa byiza by’ikirango cye, ahuza gahunda ye bwite no kwerekana ibicuruzwa. Usibye imikoranire nyayo-nyayo, aratangaza kandi kugurisha flash, kode yihariye kubayoboke, nibindi byinshi, bishimangira imyumvire yo kuba umunyamuryango no guhezwa. Amahirwe yo kwakira aya makuru imbonankubone no kuba mubice byinshi "byimbitse" byafashije kongera ibicuruzwa.
Isesengura ryamakuru hamwe no gukomeza gutezimbere
Intsinzi mubucuruzi bwa Live ntabwo ari ikintu kimwe gusa, ahubwo ni inzira ikomeza yo kwiga. Ni ngombwa gukurikiranira hafi ibipimo ngenderwaho bizima, nk'umubare w'abitabira, igipimo cyo gusezerana (ukunda, ibitekerezo, imigabane), gukanda ku murongo wo kugura, kandi, cyane cyane, ibicuruzwa byatanzwe.
Gusesengura aya makuru byerekana ibintu nkubwoko bwibicuruzwa bitanga inyungu nyinshi, imiterere ya Live ikora neza, nigihe cyo gutangaza gikurura abantu benshi. Ukurikije aya makuru, urashobora guhindura ibiganiro byawe bizaza, gutunganya ibicuruzwa byawe, no guhindura ingamba zawe. Kubwibyo, birasabwa kandi gukorana nibikoresho byose bya e-ubucuruzi hamwe nibikoresho byose kugirango ubashe kubona neza amakuru yose.
Ingendo zo kugura nta nkomyi
Inararibonye nziza ziragurishwa. Kandi inararibonye ziterwa nurugendo rutavanze nta mbogamizi kubakiriya. Ubucuruzi bwa Live buragenda bwamamara wibanda mugutanga uburambe kandi bworoshye. Ubushobozi bwo kongeramo ibicuruzwa mukigare no kurangiza kugura bitaziguye mugihe cyo gutangaza, utaretse ibidukikije, ni ngombwa mugutezimbere guhinduka. Ibicuruzwa bikoresha TikTok Ububiko byibanda cyane kubyerekana ibicuruzwa neza, hamwe nibihuza bitaziguye hamwe nibisobanuro bifatika mugihe kizima.
Ubunararibonye bwuzuzanya no guhuza ibikoresho nko kubara no gutanga ibicuruzwa, imicungire ya serivisi zabakiriya, ibaruramari, ibipimo byatsinze, hamwe na automatisation yuzuye yakazi. Kuraho amakimbirane ayo ari yo yose mu buryo bwo kugura, haba ku ruhande rw'umugurisha cyangwa ku mukiriya, ni ngombwa mu guhindura ibikorwa mu kugurisha.
Mugukurikiza iyi nzira, gusesengura ibisubizo byabonetse, no gukomeza kunoza imikorere, ububiko bwawe ntibuzongera amahirwe yo kwandura gusa ahubwo binubaka urufatiro rwabakiriya basezeranye kandi b'indahemuka hamwe nubucuruzi bwawe bwa Live. Kandi ntiwumve, kugira umufatanyabikorwa woguhuza hamwe nibihumbi n'ibihumbi hamwe n'amasoko yo gushyigikira ibikorwa byose nibyingenzi mugukorana na e-ubucuruzi ubwo aribwo bwose cyangwa umuyoboro wubucuruzi ubaho, nka TikTok Shop.
