Umwaka urangiye ntagushidikanya nigihe gitegerejwe cyane mubucuruzi. Nyuma ya byose, ukurikije amafaranga, abakiriya bafite imbaraga nyinshi zo kugura kugirango bagure, mugihe ukurikije amarangamutima, uko iminsi mikuru ikurikirana ikangura icyifuzo cyo guha impano inshuti n'umuryango. Urebye iki gihe cyiza kubacuruzi, biba ngombwa guhuza ingamba kandi ikiruta byose, gukoresha cyane imiyoboro yo kugurisha.
Mu myaka yashize, kuba ahari aho umukiriya ari ikibazo. Hamwe no guhindura imyitwarire nimyitwarire yabaguzi, serivisi yihariye yavuye kuba itandukaniro ikenewe. Gusobanukirwa ibyo umukiriya akunda, kuva muburyo bwibicuruzwa kugeza kumuyoboro, ni ngombwa kugirango habeho kugera no mubucuti bwa hafi.
Ni ngombwa kwibuka ko buri ngingo yo guhuza ishobora guhinduka umuyoboro wo kugurisha. Haba mubidukikije cyangwa mubidukikije, ingamba zigomba guhindura serivisi zabakiriya kugurisha no gutanga uburambe bwiza bushoboka bwabakiriya. Hasi, ndagaragaza imiyoboro itatu igenda kandi ishoboye kuzamura ibicuruzwa:
# 1 E-ubucuruzi: Hamwe no kwiyongera kugura kumurongo nyuma yicyorezo, e-ubucuruzi bwabaye umuyoboro wifuzwa kubakoresha benshi. Mu 2023, iri soko muri Berezile ryinjije miliyari 185.7 z'amadolari y'Amerika, nk'uko amakuru yatangajwe na Abcomm (Ishyirahamwe ry’ubucuruzi bwa elegitoroniki muri Berezile). Uyu muyoboro ntabwo ari uburyo bwiza bwo kugurisha, ahubwo ni igikoresho cyo gushushanya urugendo rwabakiriya no gukurura abafatanyabikorwa bashya.
# 2 Ubucuruzi bwa Live: Ubu buryo bugizwe no kugurisha imbonankubone kuri interineti kandi bigenda byiyongera ku isoko. Urubuga rwa Shopee, kurugero, rwandika iyongerekana ryikubye inshuro eshanu kugurisha muminsi iyo ikora ibirori bizima. Iyi miterere ituma abantu benshi bahuza kandi bakagera kubakiriya aho basanzwe bahari kandi basezeranye.
# 3 Bots: Ibi bikomeza kuba umuyoboro woguhindura ibicuruzwa. Batanga serivisi byihuse kandi nyayo, gusubiza ibibazo no kuyobora umukiriya mugihe cyo kugenda. Iyo ikoreshejwe neza, ifasha kunoza uburambe bwo guhaha itiriwe yinjira, itanga inkunga-nyayo kubakoresha.
Nubwo inzira zitandukanye zo kugurisha zihari, imikorere yazo izaterwa ningamba zijyanye no gukoresha buri imwe. Abaguzi b'iki gihe biteze serivisi yihariye kandi yumuntu; niba ibyo bategereje bitujujwe, bashaka ubundi buryo.
Kubwibyo, mbere yo gufata umuyoboro uwo ariwo wose, ni ngombwa ko abacuruzi bagenzura niba bihuza umwirondoro wabakiriya nibyo akunda. Ibi birashobora gukorwa mugushushanya akamenyero no kumenya uburyo bwo kugera, amakuru abemerera gutanga ibicuruzwa byiza mugihe gikwiye. Kandi, nubwo ubu buryo busaba guhuza no guhuza uturere hamwe numuyoboro wo kugurisha, uyumunsi, ibikoresho byubwenge bwa artificiel, kurugero, byorohereza ishyirwa mubikorwa ryizo ngamba, haba kumurongo ndetse no kumurongo.
Muri iki gihe, kugira inkunga yikigo kabuhariwe birashobora gukora itandukaniro ryose. Kuba hari abanyamwuga babishoboye bifasha mukumenya amahirwe no guhitamo umuyoboro uhuza neza nubucuruzi, ibisubizo byinshi.
Kurenza vendredi y'umukara cyangwa indi minsi mikuru, ubucuruzi bukora umwaka wose. Ariko, ikigena imikorere muri buri gihe nuburyo ingamba zo kugurisha zahujwe ninzira zatoranijwe. Icyerekezo ni uko abaturage bakomeza kwagura ibyo bakunda, kandi bireba ibirango kugirango bikomeze nihindagurika. Erega, abatsinze ntabwo bagurisha cyane mugihe runaka, ahubwo abazi gukomeza no kwagura imikorere yabo umwaka wose.
