Igihe cya digitale cyazanye impinduramatwara muburyo ibirango bivugana nababumva. Imibare yavuye mu bushakashatsi bwakozwe na Warc iheruka kwerekana ko imbuga nkoranyambaga ari yo nzira nini yo gushora imari mu kwamamaza, biteganijwe ko izarenga miliyari 247.3 z'amadolari y'Amerika ku isi hose mu 2024. Ibi bigaragaza ubwiyongere bwa 14.3% ugereranije n'umwaka ushize.
Byongeye kandi, ubundi bushakashatsi, iki gihe bwakozwe na GWI, bwerekanye ko igihe cyakoreshejwe ku mbuga nkoranyambaga cyiyongereyeho 50% mu myaka icumi ishize. Ikigereranyo cyo gukoresha buri munsi cyavuye ku minota 95 muri 2014 kigera ku minota 152 muri 2024. Ibi bivuze ko urubuga ruhuza Generation Y (Millennial) na Generations Z na Alpha rutakiri televiziyo, ahubwo ni uburambe kuri interineti bwimbuga nkoranyambaga.
Byongeye kandi, nyuma yiminsi mike nyuma y’icyiciro cya mbere cy’amatora y’amakomine mu gihugu hose, impinduka mu mibereho, politiki, n’umuco biturutse ku ruhare rw '“abaterankunga” n’imbaraga z’imbuga nkoranyambaga mu gushiraho no guhuza ibitekerezo mu bantu bose ndetse n’imyaka yose, buri wese afite umuyoboro we bwite w’umuntu ku giti cye.
Na none, amakuru yatanzwe na Merrill Lynch yerekana ko ihererekanyabubasha ryinshi mu mateka ririmo gukorwa, riyobowe na Generation Z hamwe n'ababasimbuye, bazaragwa umutungo urenga miliyoni 84 z'amadolari y'Amerika. Kandi aya makuru yose asobanura iki? Mu buryo butaziguye: amafaranga yahinduye amaboko, societe yahinduye uburyo itumanaho, kubwibyo, waba wumva izi mpinduka nibyifuzo byibisekuru bishya bigenda byiyongera kububasha bwo kugura, cyangwa ugiye gutsindwa mugihe giciriritse.
Ubu hashize imyaka mike (cyane cyane nyuma yicyorezo), kubaka ikirango gikomeye ntabwo bikiri ikibazo cyo "kuvugana nabakiri bato" cyangwa "gutanga serivisi kubakiriya 3.0," ahubwo ni imyitozo yibanze kugirango sosiyete ibeho. Kugira ngo ibyo bikenewe kandi uhinduke neza, ibuka televiziyo, iyo, niba urengeje imyaka 30, yari inshuti ikomeye yumuryango? Nibyiza, byatangiye kwimukira ku mbuga nkoranyambaga - kandi simvuze ko izaba ifite umwirondoro wa Facebook, ariko iyo televiziyo izahinduka cyane mu mateka hamwe na TV 3.0, biteganijwe ko muri Burezili, biteganijwe ko izatangira umwaka utaha.
Hamwe na TV 3.0, abanyamakuru bazashobora gutanga icyarimwe icyarimwe icyarimwe kubantu bumva, hashingiwe kumwirondoro wabareba, bizakurikiranwa mugihe nyacyo binyuze muri algorithm. Ibi birerekana ko TV 3.0 izaba ifite urwego rwimikorere TV isanzwe idafite. Rero, gufungura TV bizaba nko kureba imbuga nkoranyambaga
Muri Berezile, ukurikiranira hafi iyi nzira na TV 3.0, Rede Globo na we arimo guhanga udushya mu bijyanye no kwamamaza. Isosiyete yatangije GloboAds, urubuga rutanga ibisubizo bitandukanye byo kwamamaza kubirango. Mubyongeyeho, yanatangije amatangazo ya Binge, ibintu bishya bikurura porogaramu nyinshi, hamwe n'imiyoboro mishya ya FAST.
Kuruhande rwiyi mpinduka ni ibintu byubwenge bwubukorikori, byongewe nibikoresho bya Generative AI nka ChatGPT na Gemini. Meta, kurugero, yashora imari cyane - kandi akenshi muburyo butagaragara kubaturage muri rusange - muri AI. Vuba aha, isosiyete yatangaje kwagura mpuzamahanga Meta AI, umufasha wa AI yemerera abakoresha kubona amakuru nyayo binyuze kuri Facebook, Instagram, WhatsApp, na Messenger. Byongeye kandi, Meta yatangije AI Sandbox, "ikibanza cyo kugerageza" kubamamaza kwamamaza kugerageza ibikoresho bishya bya AI. Yatangiye kandi gutangaza amakuru mu bitangazamakuru kabuhariwe mu minsi yashize hamwe n’ibirahure bishya byongerewe ukuri hamwe na AI ikoreshwa na AI, yakozwe na Ray-Ban, ibyo - biragaragara - ihita ifata ibintu byose tubona mu ngo zacu kandi tukabaho kugira ngo tumenyereze AI ubwayo hamwe namakuru, niba dushaka gukoresha imikorere ubwo buryo bwo guhanga udushya butanga.
Meta ni rumwe mu ngero z’ikigereranyo cy’isosiyete yo mu kinyejana cya 21 yakiriye kandi ikayobora byihuse iryo hinduka ry’imibereho n’isoko, nkuko bimeze, ku rugero runini cyangwa ruto, amasosiyete yose "Magnificent Seven" yo muri Amerika NASDAq hamwe n’urungano rwabo / abanywanyi babo.
Izi gahunda za AI zirimo guhindura uburyo ibirango bikorana nabaguzi babo. Noneho, ibirango birashobora gukora ibintu byihariye, gusubiza ibibazo byabakiriya, ndetse no guhanura imigendekere yisoko mugihe nyacyo. Muri ubu buryo, barashobora gusobanukirwa ibikenewe n'ibyifuzo by'ababateze amatwi muburyo butari bushoboka, byose muburyo bwo kugaburira , aho abaguzi basabana bakoresheje abantu benshi bahurira muri "I" y'abantu bacu ba digitale.
Ubutumwa bwanjye bwa nyuma buroroshye: ntibishoboka gutandukanya ubuzima nyabwo nubuzima bwa digitale, kuko bugenda bwuzuzanya kandi buhujwe. Hamwe nubwenge bwa artile ntibukigarukira muri firime ya siyanse ya siyanse no guhinduka igikoresho cya buri munsi, ihuze vuba cyangwa witegure ntaho bihuriye nabakiriya bawe. Murakaza neza ku isi ya revolution ya 4.0.
