E-ubucuruzi buratera imbere muri iki gihe, inzozi za ba rwiyemezamirimo bose bafite ibigo bifatika kandi bashaka kuzamura ubucuruzi bwabo binjira mu isoko ry’imikorere kugira ngo bagurishe ahantu hatandukanye mu gihugu. Ariko, kugirango ukurikire iyi nzira, isosiyete yawe ifite urufatiro rukomeye ruhagije rwo guhatanira iri rushanwa?
Ku isoko ryamamaye cyane ku isi, kwinjiza ikirango cyawe muri ibi bidukikije ni ingamba zifatika zo kwagura ibicuruzwa, kugera ku baguzi benshi, bityo rero, gushakisha inyungu z’amasosiyete nta mbogamizi zishingiye ku turere. Dukurikije amakuru yashyizwe ahagaragara na BigDataCorp, nk'ikimenyetso kibigaragaza, mu masosiyete arenga miliyoni 60 yanditswe muri Berezile, abagera kuri 36.35% muri bo (ahwanye na miliyoni 22 CNPJs) bamaze kugurisha kuri interineti.
Amahirwe yo gukura kubucuruzi muri iyi sanzure ni menshi - ariko, ubwo bwenge bushobora gutwikira ibitekerezo bimwe byingenzi bigomba kwitabwaho mugihe cyo kwibizwa. Abaguzi barasaba cyane abo bagura kumurongo, kandi urebye uku guhitamo gukomeye, amakosa amwe arashobora gutuma ibicuruzwa bitakaza buhoro buhoro abakiriya.
Nk’uko ubundi bushakashatsi bwakozwe na Opinion Box bubivuga, hari impamvu eshanu zingenzi zitera abakiriya kureka kugura kumurongo: ibiciro byo kohereza, ibiciro biri hejuru, igihe kirekire cyo gutanga, UX mbi kurubuga cyangwa porogaramu, hanyuma, serivisi mbi zabakiriya kumiyoboro ya digitale. Izi ni ingingo zoroshye, ariko rwose zizakora itandukaniro ryose kubitsinzi cyangwa kunanirwa mubucuruzi bwa e-bucuruzi.
Urebye iki kintu, imwe mu ngingo zingenzi ba rwiyemezamirimo bagomba kuzirikana kugirango ubucuruzi bwabo bwo kuri interineti bwinjize rwose amafaranga ahagije kugirango yishyure kandi agere ku nyungu yambere ya nyirayo ni ugushiraho umusingi ukomeye uhagije wo kubaka iterambere ryububiko bwa interineti no kuyobora urugendo rwacyo. Ni ukubera ko kubura urufatiro nk'urwo, ndetse n'imbaraga nziza zo kwamamaza, bishobora gusobanura ko, ahantu runaka ku isoko, abakiriya bashobora kugera kurubuga binyuze mumatangazo ariko ntibarangize kugura kwabo.
Byongeye kandi, amagambo yo kwishyura, gutandukanya ibirango, gusesengura abanywanyi, gusobanura ijwi ryijwi hamwe nindangamuntu igaragara, kimwe nabantu bakurikirana, ntibishobora gusigara muriyi nzira. Ibi ni ukubera ko, nubwo imwe muri izi ngingo zidahuye, amafaranga ashobora kugabanuka cyane, kubera ko, amaherezo, buri cogi mumashini ya e-ubucuruzi igomba kuba ihagaze neza kugirango yirinde ibibazo mumezi make yambere.
Abifuza kubara ubucuruzi bwabo bagomba gushyira imbere ingingo zavuzwe haruguru kugirango, mugihe habaye izo ngaruka zose, bashobora kuzikemura mugihe gikwiye, bityo bikabafasha kwishora mubikorwa byubucuruzi bwa e-bucuruzi. Ibi ntibizirinda gusa ishoramari ryatakaye mugera kubusa kurugamba rwintambara, ariko kandi bizagabanya amahirwe yabakiriya babo bafite uburambe bubi bwangiza isura yabo hamwe nabafatanyabikorwa hamwe nabaguzi bazaza.
Ibyo twe, nkabashinzwe kwamamaza, dukwiye kwirinda ni kugurisha ibitekerezo bidafite ishingiro kubakiriya bacu. Ubwose, nta nyungu zabakiriya, ninde uzishyura serivisi zacu, sibyo?
