Gucuruza kuri terefone byigaragaje nka kimwe mu byiringiro byubucuruzi bwa digitale. Hamwe n’abaguzi barushijeho guhuzwa, ikoreshwa rya porogaramu zo guhaha ryiyongereye cyane mu myaka yashize, rihinduka umuyoboro w’ingenzi ku bacuruzi bashaka kwagura no guhangana kwabo.
Raporo ya Sensor Tower's State of Mobile 2025 ivuga ko iki gice gikomeje kugenda gitera imbere, bitewe n’imihindagurikire y’imyitwarire y’abaguzi, iterambere ry’ubwenge bw’ubukorikori (AI), ndetse n’ubucuruzi bwa e-bucuruzi ku isi. Urebye ibi, gushora imari muri ubu bwoko bwubucuruzi ntabwo ari amahitamo gusa, ahubwo ni ngombwa kubigo bishaka guhanga udushya no gutera imbere.
Iterambere rihoraho ryubucuruzi bugendanwa.
Mu 2024, abaguzi bakoresheje hafi miliyari 150 z'amadolari ya Amerika muri porogaramu, kwiyongera 12.5% ugereranije n'umwaka ushize. Byongeye kandi, impuzandengo ya buri munsi kuri buri mukoresha yazamutse igera ku masaha 3,5, kandi amasaha yose yakoreshejwe muri porogaramu yarenze tiriyoni 4.2, kwiyongera 5.8%. Amakuru yerekana ko abantu batamaranye igihe kinini kubikoresho bigendanwa, ahubwo banongereye amafaranga yabo kumurongo wa digitale.
Ikindi kintu gifatika nukwiyongera kwisi kumasoko yibanze kubikoresho bigendanwa. Ibigo nka Temu na Shein byerekana uburyo bishoboka kwagura ubucuruzi kwisi yose hifashishijwe ingamba zubatswe neza. Ariko, intsinzi yizi moderi isaba ubunararibonye bwabakoresha no guhuza neza imiyoboro yumubiri na digitale.
Ubwenge bwa artile nkinyungu zo guhatanira
Raporo ya Sensor Tower yerekana kandi ko porogaramu za AI zibyara inyungu zageze kuri miliyari 1.3 z'amadorali y’Amerika yinjira mu isi, iyiyongera rikomeye ugereranije na miliyoni 455 z'amadolari ya Amerika mu 2023. Ikoranabuhanga kandi ritezimbere imikorere myiza, itezimbere ibikoresho nogucunga ibarura rishingiye kumibare iteganijwe.
Burezili: isoko ryiza
Burezili igaragara mu masoko azamuka cyane, akurura inyungu z’ibirango mpuzamahanga. Nubwo guhatana gukomeye, haracyari amahirwe menshi kumasosiyete yumva umwihariko wumuguzi wa Berezile kandi ashobora guhuza ingamba zayo kugirango agure ibicuruzwa byo kumurongo no kumubiri. Kwishyira hamwe hagati yimiyoboro - umubiri, urubuga, nibikoresho bigendanwa - ntibikiri itandukaniro, ahubwo ni ingamba zikenewe. Ibigo bishoboye guhuza inararibonye no gutanga serivisi zinyongera hamwe na porogaramu, nka serivisi yihariye y’abakiriya, gahunda zubudahemuka, nibirimo byihariye, byunguka irushanwa.
Ibicuruzwa byibanda kuri terefone igendanwa byerekana amahirwe akomeye ku masosiyete ashaka guhanga udushya no kwaguka mu 2025. Kwiyongera mu gihe cyo gukoresha porogaramu, gutera imbere muri AI, no kwagura amasoko ku isi ni ibintu by'ingenzi bituma ubukungu bwiyongera. Muri Berezile, kwiyongera kw'ibisabwa no guhindura imibare mu bucuruzi bituma ibintu bigenda neza cyane mu ishoramari. Kubacuruzi batarashimangira kuboneka kwabo muri ibi bidukikije, igihe cyo gukora kirageze. Kumenyera uku kuri ntabwo ari inzira gusa, ahubwo nibisabwa kugirango ukomeze guhangana.
