Duhangayikishijwe na Generation Z (abavutse hagati ya za 90 na mbere ya 2010) ariko ntitwitaye ku kintu kimwe: abanyamuryango "bakuze" bo mu gisekuru kizaza, Alpha - kuva mu mwaka wa 2010 kugeza ubu - basanzwe ari ingimbi.
Aba bana, abahungu n'abakobwa b'ababyeyi b'ikinyagihumbi kandi rimwe na rimwe, Igisekuru Z, bakuriye mu bidukikije byuzuye mu bikoresho bifitanye isano, ku mbuga nkoranyambaga, ndetse no ku mbuga nkoranyambaga, aho amakuru akwirakwira mu buryo butandukanye rwose n'ubw'ababyeyi babo b'ikinyagihumbi.
Kuba hafi ya ecran hamwe nabafasha bifashishije byatumye imikoranire yabo nisi ya digitale hafi ya organic, ntabwo ihindura uburyo biga gusa, ahubwo nuburyo babona isi kandi ikorana nibirango. Dufatiye kuri iyi ngingo, Igisekuru Alpha giteganya imyitwarire, mumyaka iri imbere, igomba guhinduka igipimo cyo gukoresha no gukorana, bigira ingaruka zikomeye kubikorwa byuburambe (CX).
Kuri iri tsinda, igitekerezo cyuburambe kirenze ibyateganijwe bisanzwe bya serivisi nziza cyangwa ibicuruzwa bikora. Bagaragaye kuva bakiri bato kugeza kwimenyekanisha no kuborohereza mubice byose byubuzima bwabo: uhereye kumyidagaduro ikenewe, aho bahitamo ibyo bashaka kureba umwanya uwariwo wose, kubikoresho byubwenge byiga ibyo ukunda ningeso murugo.
Uku guhura hakiri kare nibikoresho bya digitale bitera umubano wo kwizerana kandi, mugihe kimwe, kumva ko utegereje: ntibihagije kugirango isosiyete itange umuyoboro mwiza wa serivise nziza; igomba kuba yihuta, ihujwe, kandi ishishikajwe no gusobanukirwa no gutegereza ibikenewe. Kubirango, ubutumwa burasobanutse: abadashiraho imiyoboro ihuriweho, yihuta nubunararibonye byerekana indangagaciro nko kwishyira hamwe hamwe ningaruka zirambye zo gutakaza akamaro mugihe kiri imbere.
Imbaraga za generation yambere ya 100%.
Mugihe abayobozi benshi bamaze kumenya akamaro kavukire ya digitale muguhindura ubucuruzi, Igisekuru Alpha kijyana iki gitekerezo kurundi rwego.
Mugihe Generation Z yagombaga kwiga no kumenyera tekinoloji igenda ikura uko bakura, Generation Alpha, yageze mwisi hamwe na tableti, terefone zigendanwa, hamwe nabafasha mumajwi bimaze gushingwa. Iki gisekuru nticyigeze kibona inzibacyuho; baribizwa muburyo bwa digitale, nta rurimi cyangwa inzitizi gakondo. Ibintu byose bisa nkibisanzwe, kuva gukorana nibikoresho bidafite clavier kugeza kwinjiza ibintu kurubuga rwimikino ihuza uburezi n imyidagaduro.
Kubayobozi ba CX, ibi bisobanura kongera gutekereza kubyo "guhuza" numukiriya bivuze. Icyitegererezo gishingiye kumurongo, hamwe nibisobanuro byateganijwe mbere, bikunda kuba bishaje. Igisekuru cya Alpha gisaba uburyo bworoshye kandi bushoboka hose, witeze ko ibicuruzwa bishobora gusubiza muburyo ubwo aribwo bwose, kumuyoboro uwo ariwo wose, nta gutakaza gukomeza.
Urugero, umwana wimyaka umunani, ntazumva impamvu porogaramu yumuziki itinjizwa mubwenge bwumuryango cyangwa impamvu hariho amakuru adahuye hagati ya e-ubucuruzi nububiko bwumubiri. Uru rwego rwo gutegereza ruherekeza umwana kuri buri cyiciro cyiterambere ryabo. Iyo babaye umuguzi ukiri muto ushaka ibicuruzwa na serivisi, bazagira kwihangana gake kubirango bidatanga urugendo rutagira ingano cyangwa bidatanga amahitamo yimikoranire ishingiye kumajwi, ukuri kwagutse, nibindi bintu, kuri bo, bizaba bimaze kuba bisanzwe.
Hariho kandi ikintu gifitanye isano no guhita. Igisekuru Alpha kimaze kumenyera kugira ibintu byose byihuse, uhereye kubitangwa kugeza kuvugurura software, kandi gake utegereza iminsi kugirango ikibazo gikemuke. Ubu buryo bwihuse bwo gukoresha bugira ingaruka kubidukikije byose byubucuruzi, gushishikariza impinduka muburyo bwa logistique, serivisi zabakiriya, no guhana no gusubiza politiki, kurugero. Ntabwo ari ikibazo cyoroshye gusa; ni paradigima ihinduka muburyo umubano wabaguzi uteganijwe kubaho. Iyaruka ryambere rya digitale irashaka kandi izakenera tekinoroji yimbitse, inzira itavanze, nibirango bivugana neza.
Imyumvire mishya y'agaciro
Iyo dusesenguye uko Igisekuru cya Alpha kibona agaciro k'ibicuruzwa cyangwa serivisi, tubona gushimangira cyane ku bintu by'amarangamutima bifitanye isano n'icyerekezo cy'isi yose. Guhangayikishwa no kuramba, imyitwarire, hamwe ninshingano mbonezamubano ntabwo ari ibikoresho bya kure kuri aba bana, ahubwo ni igice cyingenzi mubyo biga kwishuri no kuri interineti.
Babona abaterankunga ba digitale bavuga kubidukikije, bakareba ibikorwa biva mubirango bikomeye biteza imbere ubukangurambaga, kandi bagatezimbere ko ibyo byose biri mubice binini muguhitamo uwo bazabana. Nubusanzwe, abaguzi bato bazazana iyi mitekerereze kumurimo wakazi no gufata ibyemezo bikomeye byo kugura.
Kubayobozi ba CX, ubutumwa burasobanutse: uburambe bwabakiriya ntibukwiye kugarukira gusa mugutezimbere intambwe nintera. Irakeneye gushyiramo indangagaciro zigaragaza kwita kubantu hamwe nisi. Igisekuru Alpha birashoboka ko itazihanganira icyatsi kibisi cyangwa ubukangurambaga butagaragara bufite ibintu bifatika. Uku gukorera mu mucyo, gufatanije nukuri, bizaba intandaro yo gushiraho umubano urambye. Ntibashobora kubigaragaza muburyo bwabana nkabana, ariko ikigaragara nuko bakura bitondera ibikorwa biranga, bakurura ibigo bikora mubyukuri kandi bitwaza ko babitayeho.
Kubaka uburambe ejo bundi.
Mu myaka mike gusa, Igisekuru Alpha kizaba itsinda ryiganje ryabaguzi hamwe nabashoramari. Nibisobanuro abayobozi b'iki gihe bakeneye kwibandaho. Ibyo twita "ejo hazaza" muri iki gihe bizahita biba impamo kuri aba bafata ibyemezo bishya, baba abakoresha amaherezo cyangwa nk'abayobozi mu bigo byabo. Iyi myumvire ishimangira icyifuzo cyo kwitegura guhoraho, bikubiyemo, cyane cyane, gukoresha ikoranabuhanga rishya no gushyiraho urusobe rwibinyabuzima byoroshye.
Mu buryo bubangikanye, abayobozi ba CX bakeneye kwibuka ko iki gisekuru cyavutse mu rwego rw’imihindagurikire y’ikirere ndetse n’ibintu bibangamira isi, nk’icyorezo cya COVID-19. Aba bana bakura bafite imyumvire yuko isi idahungabana kandi ko ibibazo bishobora kubaho igihe icyo aricyo cyose. Iyi myumvire yintege nke ituma baha agaciro ibirango bidashobora kwihanganira, bashoboye guhuza, gukorana ninshingano zimibereho, no gushyiraho ibidukikije byizewe kandi byizewe. Ntabwo ari ugutanga ibicuruzwa byiza gusa, ahubwo ni ugutanga umutekano wumutekano no guhuza indangagaciro zazamuwe.
Hanyuma, ni ngombwa kumenya ko, nubwo akiri muto, Igisekuru cya Alpha kigira ingaruka kumyitwarire yimiryango yabo kandi vuba, ku isoko ryakazi. Bakikijwe n'amahirwe yo kwigaragaza no kwiga kuganira kuva bakiri bato. Bamenyereye kubaza no gutanga ibitekerezo kubijyanye nuburinganire, imyitwarire, cyangwa birambye, kandi ibi babizana kubyo bahisemo. Ijambo ryibanze kubategura ejo hazaza ha CX ni ukwitegura: kwitegura guhinduranya urubuga, kwitegura kwakira imiterere mishya yimikoranire, no kwitegura guhuza namahame arenze inyungu zihuse.
Igisekuru Alpha ihageze ifite ibikoresho byagutse, byimbitse byimbitse hamwe nuburyo bukomeye bugora uko ibintu bimeze. Ababyitondera bazagira amahirwe yo gushiraho umubano wigihe kirekire, mugihe abakomeza guhagarara bahangayikishijwe no kuba impitagihe imbere yisi nshya.
