Mu minsi yashize, videwo yo kwiyamamaza gushya kwa NIKE - Gutsinda ntabwo ari ibya bose - Ndi umuntu mubi? - yagiye ahagaragara ku mbuga nkoranyambaga.
Kureba iyo videwo yahise ansubiza mu myaka nka mirongo ine ishize, ubwo, mfite imyaka itandatu cyangwa irindwi, nitabiriye amarushanwa yanjye ya mbere ya judo mu ishuri ritaragera ku ishuri ryitwa Lobinho. Ababyeyi banjye barabisubiramo, kandi ndibuka ibintu bimwe na bimwe byacanye, ko mu gihe umuheto mbere yuko intambara itangira hagati ya judoka, uwo duhanganye yatangiye kurira areka kundwanya. Impamvu: isura yanjye "irakaze brat" - cyangwa, muriki gihe, "umuntu mubi" mu maso.
Iyi nkuru yumuntu ku giti cye kandi yukuri ntabwo yerekeye uko umunyeshuri twigana yabyitwayemo, wenda utigeze akunda na judo, cyangwa icyifuzo cyanjye cyose cyo kumugirira nabi cyangwa abandi bahanganye. Ntanubwo bivuze ko icyubahiro, siporo, nubunyangamugayo bisigaye inyuma mugukurikirana intsinzi nkikintu cyonyine cyingenzi. Ibi ntibisobanura intsinzi uko byagenda kose. Ikiganza, ariko, ni igitambo cyawe, kwibanda ku ntego igomba kugerwaho, no kwiyemeza kutazigera ducogora.
Reka turebe impamvu ziri inyuma yiki gice.
Kuva namenya ibikoresho byo gusuzuma imiterere byakozwe muri 1940, naje gusobanukirwa cyane niki cyiciro cyingenzi mumyitwarire yanjye nimpamvu zacyo. Kuberako burigihe nshaka kundusha no kuba indashyikirwa mubyo nkora byose rwose ni ingingo ikomeye yimiterere yanjye kandi mvuka. Ntabwo nigeze nyurwa n'umwanya wa kabiri cyangwa uwa gatatu; ndetse bike cyane hamwe no kurandura kurugamba rwambere. Ibintu byabaye, byabaye inshuro nyinshi mugihe kirenga imyaka icumi barwana no guhatanira amarushanwa yaberaga mumujyi na leta ya São Paulo icyo gihe. Nkuko bigenda kubantu bose mubuzima bwa siporo, amasomo, akazi, kwihangira imirimo… Ibyo ari byo byose, kubantu "babi," nta bundi buryo. Nta gahunda B.
Mbere yo gukomeza, ndashaka gushimangira ko ntashaka gukemura ibibazo byose byubucuruzi bijyanye na NIKE nibikorwa byayo, ibirango, hamwe nitsinda. Ndasaba gusa abasoma iyi ngingo gutekereza:
Kuva ryari? Kandi ikindi, ni ukubera iki gushaka kuba beza cyane?
Hirya no hino ku isi, cyane cyane muri Berezile, ugamije hejuru, ku ntsinzi, ku nyungu, bikunze gufatwa nk'ikintu kibi. Ababishaka bavuga ko ari abirasi cyangwa kwikunda, kutagira ubushake no gukaza umurego, mu zindi nyito mbi.
Hariho icyifuzo cyo guhimbaza amarira yo gutsindwa no kwakira abatsinzwe aho gushima ikizere cyaberekana ko kugera ku ntsinzi ari intego yabo yonyine; burigihe. Gutsinda cyangwa gutsindwa.
Ejobundi, narebye umufilozofe w'iki gihe avuga ko byoroshye kugirira impuhwe gutsindwa no gutsindwa kw'abandi; igikomeye rwose nukwishimira intsinzi yabo nibyo bagezeho. Kandi ko muribyo bihe mugihe ugeze kubitsinzi, mugihe ukoze neza, uzamenya inshuti zawe nyazo. Kugeza icyo gihe, ntabwo nari natekereje kuri iki kibazo. Birashimishije cyane kwiyumvisha ninde uzishimira byimazeyo ibyo wagezeho ninde utabikora. Ahari ubwo ni bwo buryo bwo mu mutwe bwamagana benshi muri twe kuba "abantu babi." Ahari ni ishyari, inzika. Sigmund Freud arabisobanura.
Hariho kandi icyerekezo cyo guhuriza hamwe duhereye ku mibereho, filozofiya, ubukungu, ndetse n’amadini, bishimangira ko twuzuzanya, turwanya indangamuntu mu nzego zose z’ubuzima, dushyira ku ruhande amakimbirane n’ibyo abantu bagezeho, kabone niyo yaba ari mato mato abaho, ni ukuvuga buri wese muri twe ku giti cye. Ayn Rand arabisobanura.
Izindi mpinduka zirimo umuco wo muri Amerika y'Epfo, aho usanga ibyiza byo kugera kubintu byose umuntu yifuza binyuze mubikorwa n'imbaraga z'umuntu ku giti cye - byaba intsinzi ya siporo, imodoka, inzu, umwanya mushya wabigize umwuga cyangwa ubucuruzi - ntibikwirakwizwa muri sosiyete.
Uku guhuza ibintu bivamo ibintu bibi hagati y "abantu beza," aho usanga ntakintu na kimwe ari inshingano zabo nkumuntu ku giti cye, gutanga amakosa, gutsindwa, n'intego zitagerwaho kubandi.
Kera mbere yo kubyara, nahisemo ko oya, ibi bitagomba gukomeza. Nibura ntabwo mumuryango wanjye. Ndetse na bike cyane muri kumwe. Nizera ko NIKE, muburyo bumwe, izagira uruhare muguhindura iyi mitekerereze, kandi nizera ko andi masosiyete, ibirango, nabantu bazashimangira igitekerezo cyuko tudakeneye gusa gutera ibyifuzo ahubwo tunishimira kwishimira intego yo gutsinda. Nukuri ko ibyo atari ibya bose. Kandi ibyo ni byiza.
Mu gusoza, ndagira ngo nkwibutse ko abo "bantu babi" ari bo, mu nzego zitandukanye, atari siporo gusa, bayoboye kandi bagakomeza kuyobora sosiyete mu ntera nshya nk'umuco ndetse n'ubumuntu. Nkunze kuvuga ko, iyaba atari aba bantu, twaba tukiri mu buvumo kugeza na nubu. Mumaze gusobanukirwa igitekerezo cyanjye no gutekereza kumazina nibintu byabaye byahinduye isi binyuze mumuhamagaro wumuntu kugirango ahangane nikibazo, kugirango agere kubitekerezo, cyangwa nibidashoboka.
Noneho, ubutaha nuhura numwe muri aba "bantu babi" imbonankubone cyangwa ku mbuga nkoranyambaga, mbere yo kubashyiraho ikimenyetso, ibuka ko bitakureba. Byerekeranye nibyo uwo muntu ashaka wenyine.
Ku giti cyanjye, ntabwo ndi umufana cyangwa umukoresha uremereye ibicuruzwa bya siporo, ariko ndashimira ubwitange bwa Nike bwo gutsinda n'amateka yubucuruzi. Nakunze iyi firime!
Bishatse kuvuga ko ndi umuntu mubi?
